The document discusses a Digital Development IQ (DD-IQ) assessment that helps identify strengths and weaknesses in a company's digital marketing strategy. The DD-IQ covers basic and advanced skills across web page design, social media platforms, competitive analysis, and mobile optimization. Taking the assessment allows companies to improve their strategy and create the best plan for their digital presence.

1. DD-IQ for MBA Digital Marketing Classes - February 2012 -

2. DD-IQ The DDIQ (Digital Development IQ), helps you to identify the strong and weak points in your web marketing strategy . Once you take out the points to improve, you will be able to create the best strategy for your company or professional reputation.

3. My DD-IQ Web Page basics : - Add links, resize image - Upload, share, create docs. Advanced : - Use of photoshop Basics : - Facebook, Twitter, YouTube, Flickr, G+, ... - Share posts, upload photos, add widgets,… Advanced : - Create contests, sweepstakes Basics : - Competition analysis, research, benchmarketing… - Manage the technical problems on platforms, on visibility… Advanced : - SEO, SEM, SMO, Basics: - Search, upload, test apps Advanced: - Use in online contests (Instagram) - Mobile optimized sites (HTML5), Iphone, Android, Ipad.

4. Tasks organization