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Audio, visual and technical codes
- 1. Audio, Visual andtechnical codes By Dylan Chana
- 2. Example 1 Visual codesare all the aspects of Mise-en-Scene for example actors, facial expressions, lighting and setting. Three examples of Mise-en-Scene in the case study advert that I will be analysing are the actors- location/ setting and costume. 1)The Actor Mise-en-scene Here the actor has an exhausted facial expression suggesting she has to walk miles upon miles to just get a bucket of water which makes the audience feel sympathy for her as the audience do not have to walk for a minute to get fresh clean water. The location also shows there is a lack of water as the crops/ plants on the side of the girl have dried up and some are probably dead due to the intense heat and lack of water. Technical The use of a wide angle long shot helps the audience have a better understanding of the distance the children have to walk. As you can see behind the girl it is just a long empty road with no signs of life. There is a use of slow motion which emphasises the length of the journey but also gives the audience a chance to have a look at the surroundings and the location. Audio There is diegetic sound used in this shot. The girls footsteps are loud which emphasises again the fact she is still walking. There are also Crickets in the background which adds to the realism of the journey to get water.
- 3. Example 2 Mise-en-scene Children areextremely happy when they can have clean water as you can see from their happy facial expression. This is showing what your donations to water aid can achieve which is happiness. The costume is also significant as they are now clean and full of colour. Colour are now very vibrant the plants in the background are very green and they are not dried out. This also adds to what donating to water aid could do which is help the plants and crops grow so children can get a better source of food as well as water. Technical The use of a close up shows the happy facial expressions of the children when they receive clean water. This encourages and motivates people to donate as they would want to help people and make them happy. There seems to be a slight tint or overlay used to make the colours look more vibrant adding to the fact we associate bright colours with joy and happiness creating a more jovial mood. Sound Diegetic- everybody (all children) are now singing which is a way they express their happiness. The children are also heard laughing and having a good time.
- 4. Example 3 Mise-en-Scene Loads ofchildren are now using the clean water and drinking from the fountain and as they bring the water up to their face. The sun is going down in the distance suggesting g the advert is coming to an end as the day will soon be over. This means it foreshadows that Claudia is going to walk home in the next scene. Technical Text- For the first time in the advert text is on the screen however it contradicts what is being displayed. We can see people enjoying the clean water in screen however the text gives facts and statistics which shows still ‘650 million people’ do not have access to clean water and then asks for a donation of £3 to support those who do not have what Claudia has. The audience has seen what clean water means to people who don’t have access to it and are encouraged to donate as they are in walking distance of water. It shows a different perspective and holds a powerful message. Editing, there is a colour correction as the sun coming down of bright flashing lights. Audio Diegetic- All sound is diegetic, children singing as the water hits the floor. This helps create a motivational mood to encourage people to donate.