Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Adobe Digital Insights 2016 U.S. Best Of The BestAdobe
It’s a battle for time and attention in today’s digital landscape. That was a major finding of the Adobe Digital Insights (ADI) “U.S. Best Of The Best” report, which found that time spent (minutes-per-month) on websites was down across all industries.
ADI's State Of Digital Advertising: Asia-PacificAdobe
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. The report focuses on data from 250 billion visits to over 3,000 websites in the Asia-Pacific region, 3 billion video ad impressions in India, Japan, Australia, and South Korea, and 100 billion responses to paid searches from January 2014 to March 2017. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
ADI 2016 Japan & Asia-Pacific Best of the BestAdobe
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Japan & Asia-Pacific. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
The Adobe DEP releases new estimates for pricing and online shopping behavior for apparel at the national level in the U.S. this month. In May, the DEP finds the following: Novelty fashion thrives online: revenue in apparel from new products makes up the largest share of spending (80.5%) among all categories tracked by the DPI. Novelty fashion targets the female economy: women’s clothes account for over half of spending in apparel online (53.9%) but only a third of apparel spending offline (36.3%). The DPI finds apparel prices show deflation YoY (-4.3%).
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
Adobe Digital Insights 2016 U.S. Best Of The BestAdobe
It’s a battle for time and attention in today’s digital landscape. That was a major finding of the Adobe Digital Insights (ADI) “U.S. Best Of The Best” report, which found that time spent (minutes-per-month) on websites was down across all industries.
ADI's State Of Digital Advertising: Asia-PacificAdobe
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. The report focuses on data from 250 billion visits to over 3,000 websites in the Asia-Pacific region, 3 billion video ad impressions in India, Japan, Australia, and South Korea, and 100 billion responses to paid searches from January 2014 to March 2017. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
ADI 2016 Japan & Asia-Pacific Best of the BestAdobe
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Japan & Asia-Pacific. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
The Adobe DEP releases new estimates for pricing and online shopping behavior for apparel at the national level in the U.S. this month. In May, the DEP finds the following: Novelty fashion thrives online: revenue in apparel from new products makes up the largest share of spending (80.5%) among all categories tracked by the DPI. Novelty fashion targets the female economy: women’s clothes account for over half of spending in apparel online (53.9%) but only a third of apparel spending offline (36.3%). The DPI finds apparel prices show deflation YoY (-4.3%).
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
Adobe’s latest mobile trends refresh for Q2 2017 is based on aggregated and anonymized consumer data from large company websites and includes 150 billion visits to or launches of 400 sites and apps since January 2015. Learn the latest mobile trends across industries, operating systems, connection types, and more.
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Digital Economy Project - February 2017Adobe
In February, Adobe’s Digital Price Index (DPI)—a one-of-a-kind analysis of real-time consumer spending based on 15 billion website visits and 2.2 million product sales—detected a third consecutive month of inflation across the U.S. And, for the first time in any analysis of U.S. inflation, Adobe leverages its unique dataset to analyze prices state-by-state for all 50 states plus D.C., creating an unprecedented view of how inflation impacts different regions, and why details like discounts and grocery prices matter deeply on a local level.
he Adobe DEP focuses on the U.K. this month, where the start of Brexit proceedings and the triggering of Article 50 appear to be dampening U.K. consumer confidence. After a few months of mostly normal economic activity post-vote, the first quarter of 2017 shows a -4.9% YoY decline in spending on select durables (computers and televisions) compared to the same category in the U.S. (13.9% YoY growth). Travel has remained unaffected, where revenue in domestic and international flight bookings in 2017Q1 in the U.K. is up 14.0% YoY
Adobe Digital Insights Future of Work Report 2017Adobe
Overall the future of work is bright in most people’s minds across disciplines like technology, people analytics, transportation, and even workspaces. In fact, contrary to popular belief, most people believe in the benefits of automation, especially how machine learning, AI attributes can take over mundane, daily tasks to free them up for creative, impactful work. Sentiment about automation is 89% favorable, with saving time (30%) and big data analysis (25%) as the top positive topics about automation. Read more in the Future of Work report.
Adobe Digital Index: Europe's Best Of The BestAdobe
Adobe Digital Index's “Best Of The Best” research compares the average performance of companies in five industry sectors across website metrics such as stickiness, consumption, and conversion rates, with the average performance of companies in the top quintile, giving marketers a set of benchmarks for their own performance.
Adobe’s new Retail Industry Report for Q2 2017 is based on aggregated and anonymized consumer data from online retailer websites. It analyzes over 50+ billion visits since January 2015. Learn the latest trends for online retailers with some specific insights into the Consumer Electronics and Apparel sub-verticals.
The Adobe Digital Economy Project finds for June that in the U.S., topline inflation is down across DPI categories for the third month in a row (-0.2% in the all-items index and -0.5% in the all-items less grocery index). This is the third month of deflation in the DPI following four straight months of inflation. Prices remain down year-over-year in the all-items index (-0.9%) and down for the all-items less grocery index (-1.9%)
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
Adobe Digital Insight’s latest Travel Trends Report for 2017 draws from 16 billion visits to major U.S. travel, airline, hotel, car rentals, and online travel booking sites between January 2015 and March 2017. Spend by U.S. consumers for the summer travel season is expected to slow to 5.1% year-over-year growth (down -66% from last). Online bookings for flights are on par with last year, yet increased prices for both airfare and hotels cause a drag on sales. Consumers can still save by getting the best prices on domestic flights 125 days in advance, and hotels 33 days in advance.
For many people, getting a flat tire on the way to the dentist after having a fight with a significant other would constitute and very bad, terrible, horrible day. Filing taxes comes next, according to a new analysis by Adobe Digital Insights (ADI), which examined online financial- and tax-planning behaviors and perceptions. Consumers feel like the tax filing process remains difficult and mired in paper.
In the U.S., topline inflation is down across DPI categories for the fifth month in a row (-0.1% in the all-items index and -0.3% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.7%) and down for the all-items less grocery index (-2.2%).
In August, deflation was primarily in travel, consistent with the end of the summer travel season: international flights are down -3.8% month-over-month, while domestic flights and hotels are showing prices down -3.4% and -2.2%, respectively. On the retail side, tablets (-2.5% MoM), computers (-1.1% MoM), and televisions (-1.1% MoM) showed the largest levels of deflation in August.
The Adobe DPI shows March as the fourth consecutive month of inflation in the U.S. across DPI categories (0.3% in the all-items index and 0.5% in the all-items less grocery index). This is the first time in the 40-month history of the DEP to show four or more consecutive months of inflation. The all-items inflation figure is, however, lower in March than in February (0.4% in the all-items index in February) and prices in the U.S. remain down -0.7% YoY, led by year-over-year price declines in grocery and durable goods.
Digital technology is disrupting all industries, and health care is no exception. But new analysis by Adobe Digital Insights (ADI) has found that health care’s big opportunity could be as simple as marketing to consumers on their smartphones.
Adobe Digital Insights -- 2017 U.S. Best Of The BestAdobe
Adobe Digital Insights explores 7 different U.S. industries in its annual Best of the Best Report. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
SUMMIT Ad Report 2019 -- Digital De-clutteringAdobe
This year Adobe Digital Insights took a deeper dive into consumer behavior around advertising, What channels provide more relevant experiences? How consumers are utilizing new channels like "digital audio" in their lives, and if brands can market effectively through it. How channel performance differs based on demographics, and how brands are becoming more knowledgeable of their customers though the use of 1st party data.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Adobe’s latest mobile trends refresh for Q2 2017 is based on aggregated and anonymized consumer data from large company websites and includes 150 billion visits to or launches of 400 sites and apps since January 2015. Learn the latest mobile trends across industries, operating systems, connection types, and more.
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Digital Economy Project - February 2017Adobe
In February, Adobe’s Digital Price Index (DPI)—a one-of-a-kind analysis of real-time consumer spending based on 15 billion website visits and 2.2 million product sales—detected a third consecutive month of inflation across the U.S. And, for the first time in any analysis of U.S. inflation, Adobe leverages its unique dataset to analyze prices state-by-state for all 50 states plus D.C., creating an unprecedented view of how inflation impacts different regions, and why details like discounts and grocery prices matter deeply on a local level.
he Adobe DEP focuses on the U.K. this month, where the start of Brexit proceedings and the triggering of Article 50 appear to be dampening U.K. consumer confidence. After a few months of mostly normal economic activity post-vote, the first quarter of 2017 shows a -4.9% YoY decline in spending on select durables (computers and televisions) compared to the same category in the U.S. (13.9% YoY growth). Travel has remained unaffected, where revenue in domestic and international flight bookings in 2017Q1 in the U.K. is up 14.0% YoY
Adobe Digital Insights Future of Work Report 2017Adobe
Overall the future of work is bright in most people’s minds across disciplines like technology, people analytics, transportation, and even workspaces. In fact, contrary to popular belief, most people believe in the benefits of automation, especially how machine learning, AI attributes can take over mundane, daily tasks to free them up for creative, impactful work. Sentiment about automation is 89% favorable, with saving time (30%) and big data analysis (25%) as the top positive topics about automation. Read more in the Future of Work report.
Adobe Digital Index: Europe's Best Of The BestAdobe
Adobe Digital Index's “Best Of The Best” research compares the average performance of companies in five industry sectors across website metrics such as stickiness, consumption, and conversion rates, with the average performance of companies in the top quintile, giving marketers a set of benchmarks for their own performance.
Adobe’s new Retail Industry Report for Q2 2017 is based on aggregated and anonymized consumer data from online retailer websites. It analyzes over 50+ billion visits since January 2015. Learn the latest trends for online retailers with some specific insights into the Consumer Electronics and Apparel sub-verticals.
The Adobe Digital Economy Project finds for June that in the U.S., topline inflation is down across DPI categories for the third month in a row (-0.2% in the all-items index and -0.5% in the all-items less grocery index). This is the third month of deflation in the DPI following four straight months of inflation. Prices remain down year-over-year in the all-items index (-0.9%) and down for the all-items less grocery index (-1.9%)
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
Adobe Digital Insight’s latest Travel Trends Report for 2017 draws from 16 billion visits to major U.S. travel, airline, hotel, car rentals, and online travel booking sites between January 2015 and March 2017. Spend by U.S. consumers for the summer travel season is expected to slow to 5.1% year-over-year growth (down -66% from last). Online bookings for flights are on par with last year, yet increased prices for both airfare and hotels cause a drag on sales. Consumers can still save by getting the best prices on domestic flights 125 days in advance, and hotels 33 days in advance.
For many people, getting a flat tire on the way to the dentist after having a fight with a significant other would constitute and very bad, terrible, horrible day. Filing taxes comes next, according to a new analysis by Adobe Digital Insights (ADI), which examined online financial- and tax-planning behaviors and perceptions. Consumers feel like the tax filing process remains difficult and mired in paper.
In the U.S., topline inflation is down across DPI categories for the fifth month in a row (-0.1% in the all-items index and -0.3% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.7%) and down for the all-items less grocery index (-2.2%).
In August, deflation was primarily in travel, consistent with the end of the summer travel season: international flights are down -3.8% month-over-month, while domestic flights and hotels are showing prices down -3.4% and -2.2%, respectively. On the retail side, tablets (-2.5% MoM), computers (-1.1% MoM), and televisions (-1.1% MoM) showed the largest levels of deflation in August.
The Adobe DPI shows March as the fourth consecutive month of inflation in the U.S. across DPI categories (0.3% in the all-items index and 0.5% in the all-items less grocery index). This is the first time in the 40-month history of the DEP to show four or more consecutive months of inflation. The all-items inflation figure is, however, lower in March than in February (0.4% in the all-items index in February) and prices in the U.S. remain down -0.7% YoY, led by year-over-year price declines in grocery and durable goods.
Digital technology is disrupting all industries, and health care is no exception. But new analysis by Adobe Digital Insights (ADI) has found that health care’s big opportunity could be as simple as marketing to consumers on their smartphones.
Adobe Digital Insights -- 2017 U.S. Best Of The BestAdobe
Adobe Digital Insights explores 7 different U.S. industries in its annual Best of the Best Report. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
SUMMIT Ad Report 2019 -- Digital De-clutteringAdobe
This year Adobe Digital Insights took a deeper dive into consumer behavior around advertising, What channels provide more relevant experiences? How consumers are utilizing new channels like "digital audio" in their lives, and if brands can market effectively through it. How channel performance differs based on demographics, and how brands are becoming more knowledgeable of their customers though the use of 1st party data.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
2014 Global Programmatic Insights ReportRonald Ramlan
For full report download: http://bit.ly/1zf3Q6x
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
The digital revolution has shaken the publishing industry. Six trends, however, highlight new opportunities as well. The explosion in devices, apps, social media, product research online, data over mobile usage on devices, and video consumption online are radical changes with big implications for the media industry.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
Similar to ADI: State Of Digital Advertising: Europe (20)
Explore the work behind eight boundary-defying Asian and Pacific Islander artists who flip the script on the all-too-common question, “where are you from?” to lay claim to the myriad identities that inspire their work.
The Inaugural Cohort of Women at Sundance | Adobe Fellowship Adobe
Sundance Institute announces the 11 artists selected for the first-ever Women at Sundance | Adobe Fellowship, designed to meaningfully support women artists creating bold new work across diverse disciplines, particularly filmmakers from underrepresented communities. The fellowship includes a $5,000 cash grant, skill-building workshops, and year-round mentorship from Sundance Institute staff and Adobe executives. Fellows were selected by Adobe from Sundance Institute’s community of supported artists.
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.
Adobe Personalization 2020 Survey of Consumers and MarketersAdobe
In January and February 2020, Adobe surveyed over 400 digital marketers and 1,000 adult consumers on topics related to digital experience personalization. Questions cover the priority of personalization, budget allocation, use cases, benefits seen including return on investment, and consumer relationships with brands and personalization across a variety of devices.
The Obstacles and Opportunities of Digital TransformationAdobe
Is your organization struggling with digital transformation (DX)? Don’t worry — you’re not alone. A recent report by IDC, Mind the Gap on Your DX Journey, reveals the top challenges facing companies as they undergo DX, as well as reasons why it’s more than worth the effort.
Sundance Ignite Fellow alums share their Sundance Ignite program experience. Filmmakers Charlotte Regan, Carol Nguyen, and Lance Oppenheim talk mentorship, community and opportunity.
The Total Economic Impact of Adobe Document CloudAdobe
Digitally transform every department in your organization while delivering standout customer experiences with Adobe Document Cloud. Through interviews with Adobe enterprise customers, Forrester concluded that Adobe Document Cloud (including Adobe Acrobat DC and Adobe Sign) has the following three-year impact, helping organizations save time, costs, and improve employee efficiency.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Five Ways to Accelerate the Sales Cycle and Close Deals FasterAdobe
These are the five key areas of a digitized sales process that sales leaders should be implementing to speed up their cycle times and close deals faster.
We surveyed 1,000 seasonal employees and 250 HR hiring managers to understand the impact that onboarding new staff to teams has on stress levels during the holidays, and how the process could be improved through smarter use of technology. Read more on the Adobe blog: https://adobe.ly/37C8t4m
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy