Audience profile
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The document discusses the target audience for a short film about teenagers and drugs. It aims its audience at teenagers and young adults aged 15-25 who would relate best to the teenage main characters and stereotypical depiction of drugs. Both males and females are targeted to appeal to teenage life experiences across genders. The target audience's income, education, tastes in film genres, and social class are also addressed, with a middle-income, generally educated audience interested in abstract storylines being the main focus. Marketing will be done on social media sites like Facebook, Twitter, and Instagram as well as billboards and in cinemas.
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Powerpoint for audience profilling
The document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target is white, female, age 25+, class B-C1. The secondary target is mixed race, female, age 18, class C2-E. Various frameworks are discussed for categorizing the audience, including VAL types, Maslow's hierarchy, and Mosaic profiling. Marketing strategies aim to attract millennials and utilize below-the-line advertising like social media.
Evaluation task 2
The document discusses the representation of social groups in a film opening sequence. It describes the main characters as young, lower-middle class British teenage girls who enjoy hanging out with friends, drinking, and taking selfies. A male protagonist is meant to be disliked by audiences as he is dressed so his face cannot be seen. Close-ups were used with the female characters to show their feelings, while flash effects were used with the male character to create tension. The characters reinforce social stereotypes, with the females depicted in typically teenage girl ways and the male seen as potentially dangerous.
Idea 2 swot
This document summarizes the strengths, weaknesses, opportunities, and threats of a documentary idea. The strengths are that the documentary would be unique and raise cultural awareness. It would appeal to audiences that participate in annual carnival celebrations. However, weaknesses include the difficulty of filming carnival events and participants, as they only occur once per year. Opportunities exist to interview key figures involved in carnival. But threats are not getting all desired interviews, cinemas not screening the documentary, and technical issues requiring re-shoots.
Canon primary research
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.
Question 4
Our target audience for the media product is male and female teenagers aged 12-16 from the Notton and South Yorkshire area of the UK. We aimed to appeal to this niche demographic because the film is set locally and features teenage characters. Research found that teenagers typically watch films through streaming services like Netflix rather than DVDs. Pre-production research via a Facebook questionnaire received positive feedback from our target audience, who wanted an isolated, dramatic setting and guessed the film was a horror. Most respondents said they would watch the film based on a brief description. The research confirmed that targeting 12-16 year olds locally was likely to result in higher viewership.
Q5
The document discusses how the filmmaker addressed their target audience. They used suspenseful mise-en-scene involving a dark setting to appeal to the audience's interest in thriller films. Feedback showed the audience found the film suspenseful and mysterious. The main character is an up-and-coming actress, tapping into the audience's interest in celebrity culture. This allows themes of fame to be explored that reality television does not, getting the audience thinking critically. Testing found the audience could relate to the narrative.
Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
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Powerpoint for audience profilling
The document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target is white, female, age 25+, class B-C1. The secondary target is mixed race, female, age 18, class C2-E. Various frameworks are discussed for categorizing the audience, including VAL types, Maslow's hierarchy, and Mosaic profiling. Marketing strategies aim to attract millennials and utilize below-the-line advertising like social media.
Evaluation task 2
The document discusses the representation of social groups in a film opening sequence. It describes the main characters as young, lower-middle class British teenage girls who enjoy hanging out with friends, drinking, and taking selfies. A male protagonist is meant to be disliked by audiences as he is dressed so his face cannot be seen. Close-ups were used with the female characters to show their feelings, while flash effects were used with the male character to create tension. The characters reinforce social stereotypes, with the females depicted in typically teenage girl ways and the male seen as potentially dangerous.
Idea 2 swot
This document summarizes the strengths, weaknesses, opportunities, and threats of a documentary idea. The strengths are that the documentary would be unique and raise cultural awareness. It would appeal to audiences that participate in annual carnival celebrations. However, weaknesses include the difficulty of filming carnival events and participants, as they only occur once per year. Opportunities exist to interview key figures involved in carnival. But threats are not getting all desired interviews, cinemas not screening the documentary, and technical issues requiring re-shoots.
Canon primary research
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.
Question 4
Our target audience for the media product is male and female teenagers aged 12-16 from the Notton and South Yorkshire area of the UK. We aimed to appeal to this niche demographic because the film is set locally and features teenage characters. Research found that teenagers typically watch films through streaming services like Netflix rather than DVDs. Pre-production research via a Facebook questionnaire received positive feedback from our target audience, who wanted an isolated, dramatic setting and guessed the film was a horror. Most respondents said they would watch the film based on a brief description. The research confirmed that targeting 12-16 year olds locally was likely to result in higher viewership.
Q5
The document discusses how the filmmaker addressed their target audience. They used suspenseful mise-en-scene involving a dark setting to appeal to the audience's interest in thriller films. Feedback showed the audience found the film suspenseful and mysterious. The main character is an up-and-coming actress, tapping into the audience's interest in celebrity culture. This allows themes of fame to be explored that reality television does not, getting the audience thinking critically. Testing found the audience could relate to the narrative.
Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
Media- Distribution of Film
This document discusses film distribution and options for distributing an independently produced thriller film called "Vani[she]d". It analyzes different distribution companies and recommends Altitude as a good fit since they distribute similar genre films. Self-distribution is also considered but deemed not suitable due to the benefits distribution companies provide in marketing and gaining awareness for a film. Effective social media marketing is identified as important for reaching the target 16-24 year old audience.
Question 5
The document discusses how the opening sequence of a film would attract the target audience through including elements of action. It also notes that the ages and genders of relatable characters and visuals based in a regular town area would appeal to the target audience by feeling familiar. Additionally, a unique narrative structure is proposed to entice cinephiles by offering something different from standard films in the genre.
Question 2
The constructionist theory proposes that media representations are shaped by the producer's perspective, societal views of the time, and reality. Audience members can choose to accept or reject these representations. The document provides examples of how introversion may be represented from these different viewpoints versus reality. It also discusses how students' financial situations after university may be portrayed versus the actual challenges they face. In summarizing a media product, the document argues it is important to both reflect typical stereotypes but also challenge them to suit an independent film's goal of social realism.
EVALUTAIONS 4 & 5: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT, AND HOW ...
This document discusses targeting and appealing to audiences for a media product. It identifies the target audience as individuals in socioeconomic groups B, C1, C2 and D based on their likely income and interests in music festivals and instruments. The target audience is also identified as females aged 15-20 based on socially grouped demographics and their interests in alternative magazines. The document discusses using content to fulfill audience needs and gratifications around being informed, relating to characters, entertainment, social interaction, and escape based on Uses and Gratifications theory. It also aims to fulfill esteem needs through relatable content as per Maslow's hierarchy of needs. Specific content is identified as appealing to audiences by being relatable and portraying down-to
Conventions
The document discusses design elements for a film poster and magazine cover. It notes that the film poster uses an isolated image as the main focus, eye-catching font, information about the film, slogans to attract the audience, and colors that connote danger. Low-key lighting is used to make the image and font stand out and suggest danger. The magazine cover discusses using interviews and reviews to appeal to readers, eye contact within images, route of the eye to guide reading, and colors/font consistent with the genre. Both the poster and cover aim to attract and engage the target audience.
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
Target audience research
Short films typically target niche audiences due to small production budgets. Research found that the primary audience for short films is males under age 29, mainly film students seeking inspiration, or industry professionals looking for new talent. This audience falls into social classes A to C1 and views short films online. They are described as "Aspirers" striving to break into the film industry or "Individualists" who express themselves through film. Dramas and social realism films with moral messages attract diverse audiences regardless of gender, age or ethnicity.
Question 3
The document discusses choosing Film4 and Warp Films to co-produce and distribute the film. Film4 and Warp Films have successfully worked together before on similar "social realism" films that appeal to a niche, educated audience. Their experience with limited budgets and independent films makes them well-suited to provide advice and support. Using two production companies provides a larger budget than one alone. Film4 also funds up-and-coming directors and exhibits films on TV to help new filmmakers.
Target audience
John-Paul Prentice's film "Swimming in Silence" is aimed at a mass audience rather than a niche one due to the relatability of its drama genre storyline. The target age group is parents between 27-45 who would most easily relate to losing a child and dealing with depression, though the film could appeal to a wider range of younger and older viewers interested in the topic. While women may stereotypically relate more to the female protagonist, increasing gender equality means the film could appeal to men dealing with similar issues. The working class single mother protagonist will engage modern families and single parents, though the drama genre aims to be relatable to all classes. The primary target locations are the UK and US due
Idea 2 swot
This document discusses the strengths, weaknesses, opportunities, and threats of a proposed documentary about how the media represents Carnival. The strengths include that it would be an original documentary exploring cultural awareness. It would appeal to the target audience who are affected by negative media portrayals of Carnival violence. Opportunities include interviewing the head of Carnival and a politician involved in 2011. Weaknesses involve the challenges of filming Carnival events only held annually and threats include potential difficulties securing interviews or technical issues requiring re-shoots.
Evaluation audience
The document discusses the target audience and marketing strategies for a pop music magazine. The target audience is teenage girls ages 13-17, who are interested in pop music and artists like Taylor Swift. Close-up photos of models were used on the cover and in features to attract readers by allowing them to connect emotionally with the stories. Marketing campaigns on social media platforms and TV were identified as ways to reach the target audience. The goal is to engage readers by featuring stories they can relate to about relationships, bullying, and overcoming hardships.
Evaluation 2
The document discusses representations of social groups in a media product. It notes that while the main character is black and an alien, which could be seen negatively, the character plays a positive role as an agent fighting for justice. Overall, there were no intentional representations of any social class, gender, race, religion, sex, or disability. However, some may see an overrepresentation of male characters compared to females. But the media product's sole purpose was for entertainment, not social representation.
Q1 EVAL
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title prominence but also differences like the inclusion of a star rating. It argues the custom poster challenges the Star Trek one by looking more professional and conveying the genre and storyline better. For the magazine cover, it compares to Total Film magazine, having a similar layout but using different color schemes to appeal to a wider audience. The custom magazine is said to challenge Total Film by being more inclusive and using additional images to grab attention.
Soap opera genre target audience task
The document discusses the target audience of soap opera genre television shows. It states that the target audience typically comes from socioeconomic classes B-D, as they can relate to the money problems and affairs often depicted. The target audience also includes housewives aged 35-50 who watch in the evenings from 7-11pm. Younger females aged 16-30 are also part of the target audience, as they tend to be more emotionally engaged with soap opera dramas. The document uses several theories to analyze the target audience, such as their needs, lifestyle, ability to identify with characters, and motivation for watching.
Q1
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title, focus on main character, and layout, but differences like including a star rating and using a closer shot of the main actor. For the magazine cover, it compares to Total Film magazine, with similarities in layout and features but differences in color scheme and inclusion of additional images. The document argues that the author's media products challenge the existing ones by having a more professional and targeted design.
How does your media product represent particular social
The document discusses how a media product represents particular social groups. It focuses on a magazine for the country music genre. While the genre is typically associated with negative topics, the creator wanted to portray these aspects negatively and promote recovery instead. The goal was for readers to take away a message about staying away from drugs and alcohol. Informal language was used to make readers feel comfortable. Images were important but finding an appropriate older talent was difficult. Overall, the creator aimed to positively represent the social group by sticking to the genre but discouraging negatives and promoting positive values like family and hard work.
Q3 evalution
An independent film studio like Studiocanal UK would be best for distributing our horror film. Independent studios have smaller budgets but can focus on specific genres like horror. They distribute films through festivals and DVD, reaching a niche audience. Mainstream studios fund big-budget films with A-list stars for global release, but may exploit sensitive topics or rely on unrealistic effects. Our film's regional British cast and realistic killings would be better served by an independent studio's authentic approach.
Question 5
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25, as this demographic is increasingly tech-savvy. It will use online platforms like its website and social media to advertise and maintain audience interest. The magazine's style, language, and advertisements will reflect the interests of its target readers. Images on the cover and inside pages will portray artists that readers can relate to and identify with. The goal is to create a sense of understanding and trust between the magazine and its audience to generate frequent sales and subscriptions.
Question 5
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25 who are technophiles interested in rock and indie music. To appeal to this audience, the magazine will portray artists that reflect their style and lives, use simple language, and feature advertisements that match their interests. Maintaining an online presence through the magazine's website and social media is also discussed as a way to reach more people and keep the audience engaged. Images used on the cover and throughout aim to portray the struggles and desires of being a teenager to form a connection with readers.
Q5 media
This document discusses how the magazine cover and double page spread addressed and attracted its target audiences.
The cover uses purple and blue colors that connote royalty, wealth and empowerment to appeal to its main target of young people and secondary target of minority groups. Bold fonts, prominent images and a model looking straight at the camera connote confidence. Social media links show an understanding of technology important to the audience.
The double page spread uses varied shots and lighting to portray the artist as empowered but vulnerable. Contrasting red and purple lights connote the clash of normality and power associated with the genre of house music. The lengthy written article indicates the artist has much to say, appealing to more sophisticated readers willing to
Media evaluation
The document discusses targeting and attracting the audience for a horror film media product. It aims to target teenagers ages 15-25 of all races and both genders. It analyzes horror film audiences and applies audience theory from Richard Dyer, Abraham Maslow, and Blumier and Katz to attract the target demographic. Key tactics included using relatable young characters, psychological tension and fear, and engaging filming and editing techniques.
Harriett audience
The document discusses targeting and attracting audiences for a horror film media product. It aims to target teenagers ages 15-25 of all races and both genders. It analyzes horror film audiences and applies audience theory from Richard Dyer, Abraham Maslow, and Blumier and Katz to attract the target demographic. Specifically, it creates tension and fear to satisfy audiences' psychological needs for thrill. It also includes relatable young male characters for audiences to identify with. The film receives a 15 age rating to appeal to younger audiences within legal viewing limits.
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Media- Distribution of Film
This document discusses film distribution and options for distributing an independently produced thriller film called "Vani[she]d". It analyzes different distribution companies and recommends Altitude as a good fit since they distribute similar genre films. Self-distribution is also considered but deemed not suitable due to the benefits distribution companies provide in marketing and gaining awareness for a film. Effective social media marketing is identified as important for reaching the target 16-24 year old audience.
Question 5
The document discusses how the opening sequence of a film would attract the target audience through including elements of action. It also notes that the ages and genders of relatable characters and visuals based in a regular town area would appeal to the target audience by feeling familiar. Additionally, a unique narrative structure is proposed to entice cinephiles by offering something different from standard films in the genre.
Question 2
The constructionist theory proposes that media representations are shaped by the producer's perspective, societal views of the time, and reality. Audience members can choose to accept or reject these representations. The document provides examples of how introversion may be represented from these different viewpoints versus reality. It also discusses how students' financial situations after university may be portrayed versus the actual challenges they face. In summarizing a media product, the document argues it is important to both reflect typical stereotypes but also challenge them to suit an independent film's goal of social realism.
EVALUTAIONS 4 & 5: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT, AND HOW ...
This document discusses targeting and appealing to audiences for a media product. It identifies the target audience as individuals in socioeconomic groups B, C1, C2 and D based on their likely income and interests in music festivals and instruments. The target audience is also identified as females aged 15-20 based on socially grouped demographics and their interests in alternative magazines. The document discusses using content to fulfill audience needs and gratifications around being informed, relating to characters, entertainment, social interaction, and escape based on Uses and Gratifications theory. It also aims to fulfill esteem needs through relatable content as per Maslow's hierarchy of needs. Specific content is identified as appealing to audiences by being relatable and portraying down-to
Conventions
The document discusses design elements for a film poster and magazine cover. It notes that the film poster uses an isolated image as the main focus, eye-catching font, information about the film, slogans to attract the audience, and colors that connote danger. Low-key lighting is used to make the image and font stand out and suggest danger. The magazine cover discusses using interviews and reviews to appeal to readers, eye contact within images, route of the eye to guide reading, and colors/font consistent with the genre. Both the poster and cover aim to attract and engage the target audience.
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
Target audience research
Short films typically target niche audiences due to small production budgets. Research found that the primary audience for short films is males under age 29, mainly film students seeking inspiration, or industry professionals looking for new talent. This audience falls into social classes A to C1 and views short films online. They are described as "Aspirers" striving to break into the film industry or "Individualists" who express themselves through film. Dramas and social realism films with moral messages attract diverse audiences regardless of gender, age or ethnicity.
Question 3
The document discusses choosing Film4 and Warp Films to co-produce and distribute the film. Film4 and Warp Films have successfully worked together before on similar "social realism" films that appeal to a niche, educated audience. Their experience with limited budgets and independent films makes them well-suited to provide advice and support. Using two production companies provides a larger budget than one alone. Film4 also funds up-and-coming directors and exhibits films on TV to help new filmmakers.
Target audience
John-Paul Prentice's film "Swimming in Silence" is aimed at a mass audience rather than a niche one due to the relatability of its drama genre storyline. The target age group is parents between 27-45 who would most easily relate to losing a child and dealing with depression, though the film could appeal to a wider range of younger and older viewers interested in the topic. While women may stereotypically relate more to the female protagonist, increasing gender equality means the film could appeal to men dealing with similar issues. The working class single mother protagonist will engage modern families and single parents, though the drama genre aims to be relatable to all classes. The primary target locations are the UK and US due
Idea 2 swot
This document discusses the strengths, weaknesses, opportunities, and threats of a proposed documentary about how the media represents Carnival. The strengths include that it would be an original documentary exploring cultural awareness. It would appeal to the target audience who are affected by negative media portrayals of Carnival violence. Opportunities include interviewing the head of Carnival and a politician involved in 2011. Weaknesses involve the challenges of filming Carnival events only held annually and threats include potential difficulties securing interviews or technical issues requiring re-shoots.
Evaluation audience
The document discusses the target audience and marketing strategies for a pop music magazine. The target audience is teenage girls ages 13-17, who are interested in pop music and artists like Taylor Swift. Close-up photos of models were used on the cover and in features to attract readers by allowing them to connect emotionally with the stories. Marketing campaigns on social media platforms and TV were identified as ways to reach the target audience. The goal is to engage readers by featuring stories they can relate to about relationships, bullying, and overcoming hardships.
Evaluation 2
The document discusses representations of social groups in a media product. It notes that while the main character is black and an alien, which could be seen negatively, the character plays a positive role as an agent fighting for justice. Overall, there were no intentional representations of any social class, gender, race, religion, sex, or disability. However, some may see an overrepresentation of male characters compared to females. But the media product's sole purpose was for entertainment, not social representation.
Q1 EVAL
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title prominence but also differences like the inclusion of a star rating. It argues the custom poster challenges the Star Trek one by looking more professional and conveying the genre and storyline better. For the magazine cover, it compares to Total Film magazine, having a similar layout but using different color schemes to appeal to a wider audience. The custom magazine is said to challenge Total Film by being more inclusive and using additional images to grab attention.
Soap opera genre target audience task
The document discusses the target audience of soap opera genre television shows. It states that the target audience typically comes from socioeconomic classes B-D, as they can relate to the money problems and affairs often depicted. The target audience also includes housewives aged 35-50 who watch in the evenings from 7-11pm. Younger females aged 16-30 are also part of the target audience, as they tend to be more emotionally engaged with soap opera dramas. The document uses several theories to analyze the target audience, such as their needs, lifestyle, ability to identify with characters, and motivation for watching.
Q1
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title, focus on main character, and layout, but differences like including a star rating and using a closer shot of the main actor. For the magazine cover, it compares to Total Film magazine, with similarities in layout and features but differences in color scheme and inclusion of additional images. The document argues that the author's media products challenge the existing ones by having a more professional and targeted design.
How does your media product represent particular social
The document discusses how a media product represents particular social groups. It focuses on a magazine for the country music genre. While the genre is typically associated with negative topics, the creator wanted to portray these aspects negatively and promote recovery instead. The goal was for readers to take away a message about staying away from drugs and alcohol. Informal language was used to make readers feel comfortable. Images were important but finding an appropriate older talent was difficult. Overall, the creator aimed to positively represent the social group by sticking to the genre but discouraging negatives and promoting positive values like family and hard work.
Q3 evalution
An independent film studio like Studiocanal UK would be best for distributing our horror film. Independent studios have smaller budgets but can focus on specific genres like horror. They distribute films through festivals and DVD, reaching a niche audience. Mainstream studios fund big-budget films with A-list stars for global release, but may exploit sensitive topics or rely on unrealistic effects. Our film's regional British cast and realistic killings would be better served by an independent studio's authentic approach.
Question 5
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25, as this demographic is increasingly tech-savvy. It will use online platforms like its website and social media to advertise and maintain audience interest. The magazine's style, language, and advertisements will reflect the interests of its target readers. Images on the cover and inside pages will portray artists that readers can relate to and identify with. The goal is to create a sense of understanding and trust between the magazine and its audience to generate frequent sales and subscriptions.
Question 5
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25 who are technophiles interested in rock and indie music. To appeal to this audience, the magazine will portray artists that reflect their style and lives, use simple language, and feature advertisements that match their interests. Maintaining an online presence through the magazine's website and social media is also discussed as a way to reach more people and keep the audience engaged. Images used on the cover and throughout aim to portray the struggles and desires of being a teenager to form a connection with readers.
Q5 media
This document discusses how the magazine cover and double page spread addressed and attracted its target audiences.
The cover uses purple and blue colors that connote royalty, wealth and empowerment to appeal to its main target of young people and secondary target of minority groups. Bold fonts, prominent images and a model looking straight at the camera connote confidence. Social media links show an understanding of technology important to the audience.
The double page spread uses varied shots and lighting to portray the artist as empowered but vulnerable. Contrasting red and purple lights connote the clash of normality and power associated with the genre of house music. The lengthy written article indicates the artist has much to say, appealing to more sophisticated readers willing to
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EVALUTAIONS 4 & 5: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT, AND HOW ...
EVALUTAIONS 4 & 5: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT, AND HOW ...
How does your media product represent particular social
How does your media product represent particular social
Similar to Audience profile
Media evaluation
The document discusses targeting and attracting the audience for a horror film media product. It aims to target teenagers ages 15-25 of all races and both genders. It analyzes horror film audiences and applies audience theory from Richard Dyer, Abraham Maslow, and Blumier and Katz to attract the target demographic. Key tactics included using relatable young characters, psychological tension and fear, and engaging filming and editing techniques.
Harriett audience
The document discusses targeting and attracting audiences for a horror film media product. It aims to target teenagers ages 15-25 of all races and both genders. It analyzes horror film audiences and applies audience theory from Richard Dyer, Abraham Maslow, and Blumier and Katz to attract the target demographic. Specifically, it creates tension and fear to satisfy audiences' psychological needs for thrill. It also includes relatable young male characters for audiences to identify with. The film receives a 15 age rating to appeal to younger audiences within legal viewing limits.
Short Film Target Audience
In this slide-show, I look at the target audience of short film and assess who I will be aiming my own short film at during production.
Ccr2
The document discusses how to engage an audience for a film opening and how to distribute the film. It identifies the target audience as ages 15-30 and describes creating an audience questionnaire to learn about viewing habits. The questionnaire results show favorite genres are action/adventure and crime movies. The film incorporates multiple genres to appeal to different audiences. Distribution experts were consulted and explained that distributors aim to uniquely position a film and market its strengths to the target audience. A successful distributor is responsible for marketing the film.
Ccr2
The document discusses strategies for engaging a target audience and distributing an independent film. The target audience is ages 15-30 who enjoy action, adventure and crime genres. A questionnaire was used to better understand audience tastes. Distribution strategies included creating social media pages to generate hype and reach the target audience. Maintaining an active online presence is key to effective distribution.
Evaluation part 4 – audience identification
1) Audience identification is important for films to generate profit through word-of-mouth advertising. Targeting a specific audience increases the chances of a film's success over trying to appeal to all audiences.
2) The document analyzes the target demographic for the film, identifying teenagers and young adults aged 15-25 primarily in English-speaking countries as the intended viewers.
3) Psychographic profiling indicates the film aims for "mainstreamers" and "explorers" who seek security/sentimentality or experience/unconventionality, respectively.
Who would be the audience for your media product?
The document discusses the target audience for a crime film media product. The primary target audience is identified as males aged 15-25 from socio-economic classes C1, C2 and D. They would be interested in trends, technology and self-improvement. The secondary target audience is identified as females aged 25-40 from classes C2 and B who have an interest in crime and drama genres. The document considers the needs, interests and motivations of each audience to ensure the film appeals to them.
Ccr2 new
The document discusses strategies for engaging a target audience for a film opening and distributing the film. It defines the target audience as ages 15-30 and assesses whether the film's characters will appeal to this group. An audience questionnaire was used to better understand viewing habits and preferences. Distribution strategies discussed include using social media pages and Twitter to generate hype and reach the target audience. The role of distributors in marketing and positioning a film is also covered.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
Target audience
The target audience for the documentary is people ages 16-24, as well as those age 24 and older. It aims to appeal to a diverse range of ethnicities and social classes. While one child featured is a boy, the film's discussion of addiction, dopamine, and effects on people aims to be relevant to both males and females, making its target audience unisex. Defining the target audience will help ensure the film appeals to and relates to its intended viewers.
Powerpoint eval 3
The document discusses audience research and feedback for a student film production. It identifies the target audience as males and females aged 15-25 based on a survey. A focus group of students and teachers viewed the trailer and provided extremely positive feedback, finding the genre obvious and wanting to see more. The filmmakers learned from their previous work about the importance of audience research to understand preferences and tailor the film accordingly.
Crags
The document discusses audience profiling for a drama/sci-fi production aimed at a middle-class UK audience between ages 18-25. It will feature a white male protagonist to appeal to the 80% white UK population and balance both male and female audience interests. While targeting mostly straight viewers, efforts were made to not alienate LGBTQ audiences. The production's believability hinges on engaging a target audience that tends to be passive viewers but also slightly active questioners.
Target audience research slaidehsare
The document discusses researching the target audience for short films. It provides details on the general target audience for short films in terms of gender, age, ethnicity, class, and interests. It then discusses the target audiences for specific genres like dramas, art house films, and experimental films. Existing media examples like Sundance Channel and Dazed magazine are analyzed to understand their relevant target audiences. Based on this research, the author defines their target audience and focus group for their own short film project, which will have genres of indie drama, experimental, and art house. The focus group is designed to represent the target audience and provide feedback to help with film decisions.
Question 4
This document discusses the potential audience for a low-budget action film with a female-dominated cast set in South London. The primary audience would be 16-25 year old females in the UK who enjoy horror, action, thriller and comedy films. They typically decide what films to watch based on trailers and synopses, watch films with friends or alone, and use streaming services like Netflix. Due to the low budget, marketing would focus on social media to build buzz among young UK audiences.
Question 5
The document discusses how the film targets its audience between ages 15-25, mainly male, as the two main characters are in that age group. It aims to attract male viewers through the action sequences and by allowing them to relate to the situations faced by the protagonists. While the two male leads could appeal to females as well, research found that females are less likely to watch thrillers. The film also hopes to attract the typical filmgoer who watches a variety of genres each month. As a small independent film, it may appeal to a niche audience more understanding of its limited budget.
AS Media G321 - Evaluation of Main Task: 'The Three'
The document summarizes Dylan Koolman's evaluation of a psychological thriller media product they created. It discusses how the product challenges conventions of the genre by having an all-female cast, lacking a romantic subplot or specification of characters' sexualities. It also notes the product confirms stereotypes by only including Caucasian characters due to limited diversity in the cast. The document examines the target audiences and institutions that might distribute the independent project. It highlights techniques learned from constructing the media product using photography, editing, and effects software.
Target audience presentation
This document discusses target audiences for different film genres. It provides details on how genres like horror, comedy, action, romance, and adventure appeal to specific demographic groups based on attributes such as age, gender, income level. Horror targets older viewers seeking tension, while comedy aims for a wide range due to varied senses of humor. The document then discusses plans for a film focused on social realism for ages 16-25, exploring themes like drugs, money issues, and sex that many teenagers can relate to. It cites The Inbetweeners TV show as an inspiration for capturing the lives of socially awkward suburban youth.
Final evaluation presentation part 3
The document discusses targeting a young audience aged 15-19 for a new film. It aims to attract this demographic with the film's focus on young characters, scary ghosts, and location in working class Britain. The opening sequence is designed to thrill and excite teenage audiences by featuring a likeable young main character and interesting supernatural elements. Horror films involving paranormal activity have proven popular with this age range.
Questions 4 & 5 target audience
The document discusses revising the target audience for a media product from males aged 15-25 to males aged 15-19. It notes that upon further production and review of the film, a younger target audience would be more appropriate. Factors like the film's focus on a gang organization and use of a young cast aiming to appeal to how younger males may idolize such cultures. Feedback was gathered through questionnaires to gain outside perspective on how to effectively address this younger target audience.
Questions 4 & 5 target audience
The document discusses revising the target audience for a media product from males aged 15-25 to males aged 15-19. It notes that upon further production and review of the film, a younger target audience would be more appropriate. Factors like the film's focus on a gang organization and use of a young cast aiming to appeal to how younger males may idolize such cultures. Feedback was gathered through questionnaires to gain outside perspective on how to effectively address this younger target audience.
Similar to Audience profile (20)
AS Media G321 - Evaluation of Main Task: 'The Three'
AS Media G321 - Evaluation of Main Task: 'The Three'
Audience profile
- 1. Audience profile By Kelsey wink
- 2. • My target audience for our short film would be based around teenagers and above, the average age 15-25. I would expect people of this age to relate best to our film as the main characters are all teenagers and drugs is generally stereotyped to this age. AGE
- 3. • The short film was created with both males and females in mind. We feel it is necessary to have a wider target audience involving both genders as our stinger is stereotyped around teenage life rather than focused on a specific gender. The allows both to relate to the film and gain a greater understanding. SEX
- 4. • Our audiences income level I feel isn't extremely important to bare in mind with our audience, however, we would be looking around an average income. This allows the viewers to still be able to gain access and watch our film but it wouldn't have a great effect on the making of our film. INCOME LEVEL
- 5. • If our audience was interested in Media studies, production and film making, this would really inspire us and persuade them to watch our film, however, basic education and interest into films are our main target audience. EDUCATION
- 6. • My short film isn't specifically aimed towards a specific genre. Taking shots and sound ideas from other films and interpreting them into my own work opens my audience further, however, my main audience genre is people interested in abstract storylines and distorted narratives. TASTES IN FILM GENRES
- 7. • The social class I am aiming my short film towards is middle class. I feel it is necessary for people to be able to afford the cinemas once a week to get access to advertisement and viewing of films. Other than this the class I am targeting isn't actually essential. CLASS
- 8. • The marketing of my film will generally be advertised to the people on social networking sites; Twitter, Facebook and Instagram. They will be put on billboards around the area and advertised as in the cinema. WHERE IN THE MEDIA? FACEBOOK TWITTER ETC.