Audience Research
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The documentary aims to research the target audience of video game players, particularly teenage males and parents of video game addicts. It will include vox pops from the public on the street to understand typical players. The research also intends to find out why games are popular, usage statistics like average age and hours played, and the range of consoles owned. The documentary will offer clarity to parents of addicts and give addicted gamers a sense of community. It will also apply Maslow's hierarchy of needs theory by addressing the friendship motivation for playing games.
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J:\Audience Research
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Surface level observations of video game addiction and people .docx
Surface level observations of video game addiction and people who identify as “gamers”
may lead to the assumption being made that this activity could lead to self imposed anti-social
behaviour being exhibited. As a group we unanimously shared this opinion that increased video
game consumption time would have a direct correlation to increased anti social behaviors being
exhibited in the individual. We initially formed this idea around personal experience from
observations of self identifying gamer friends of group members as well as from material and
media presented during the 401 lecture including a documentary style film on video game
addiction amongst adolescents in China and the extreme measures parents will take to “cure”
their afflicted child.
Video game access over a fairly recent and short amount of time has drastically changed,
going from only being able to play video games on consoles at home or arcades to now being
able to play high quality multiplayer games virtually anywhere on phones, tablets, and laptop
computers at a moments notice. A byproduct of this change in video game accessibility has
naturally lead to a huge increase in the number of people playing video games, along with
changing the definition of what traditionally might be thought of as a video gamer. By having
constant access to games on cell phones or other portable electronic devices the physical barriers
that might have seperated someone from a game addiction or the ability to play video games in
the past no longer exist. In addition to the ever increasing access to video games there has been
an increase in quantity of games made specifically to addict or entice the player to continue to
come back to the game to spend more and more time playing. This shift in game type and
development has been and is increasingly pushed by subscription models and in game currencies
to generate increased revenues for developers. These are just a few of the contributing factors we
took into account when formulating our hypothesis on researching if there was any connection
between video game consumption and antisocial behaviors.
With these factors in mind we began to pursue options to best go about researching this
link we had identified. Initially we had suspected there would have been a wealth of data and
prior research done regarding anti social behavior and video game addiction but with further
research we began to realize that while a number of recent studies all covered topics in this realm
they only circled the central aspect of our topic and didn't explicitly go into depth on this
suspected link. We did not get discouraged by this but instead became more empowered to use
the resources we had available to conduct our own research and use the prior research that had
been done to compare our methods and results against and act as a guide to find and remain on
the correct heading in pursuit of uncovering some trut.
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The document summarizes the responses from a survey of 15 students about their preferences and opinions on documentaries and the pressures facing teenagers. Some of the key findings were that over half preferred a voiceover narrator rather than an on-screen presenter, they preferred one-off documentaries over a series, and over half preferred a female presenter. They also found that facts and statistics and images/visuals were the most liked documentary elements. Most respondents felt there was too much pressure from teachers and families to get high grades. The document will inform the production of the documentary on pressures facing modern teenagers compared to past generations.
Questionnaire results (complete)
The document summarizes the results of a questionnaire about preferences for a documentary on boxing. It reveals that the target audience is mostly female, ages 17-24 who watch TV in the evenings for 1 hour or less. They prefer to watch documentaries on Netflix and are concerned about head injuries in boxing. While not avid viewers of boxing, most feel female boxing promotes gender equality. This information will help tailor the documentary's content, timing and distribution to appeal to this key demographic.
Questionnaire charts
1) The document interviewed 15 people, mostly college students, with 3 people over 36 as a comparison group.
2) Most people, especially college students, reported watching documentaries rarely or not often, suggesting they are not very popular among college audiences.
3) Entertainment and education were the top two reasons people watch documentaries, so an effective documentary should consider both aspects. Interest in the topic is also important.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
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Evaluation of new technologies
The document describes the process of creating a television guide and posters for a documentary. Various design elements and layers were added to the television guide to make it look realistic, including program listings, descriptions, and a border. Two poster designs were created to promote the documentary, one with a plain black background and the other featuring a Pacman logo. The document also discusses editing shots and adding title cards and transitions to the documentary timeline in the video editing software to introduce and vary the film. Audio adjustments were made by editing voiceovers and placing them over the video track to coincide with on-screen text.
Evaluation of new technologies
The document describes the process of creating a television guide and posters for a documentary. Various design elements and layers were added to the television guide to make it look realistic, including program listings, descriptions, and a border. Two poster designs were created to promote the documentary, one with a plain black background and the other featuring a Pacman logo. The document also discusses editing shots and adding title cards and transitions to the documentary timeline in the video editing software to introduce and vary the film. Audio adjustments were made by editing voiceovers and placing them over the video track to coincide with on-screen text.
Evaluation part 3
The document discusses different methods for obtaining audience feedback on a documentary: social media and focus groups. Feedback from both methods was positive overall, praising the camera work, editing, and serious treatment of the subject matter. However, some criticisms noted the voiceover was annoying and the camera moved too much in some shots. Based on the feedback, the filmmakers learned they need to test voiceovers more and be mindful of camera movement.
Audience Feedback
The document discusses different methods for obtaining audience feedback on a documentary: social media and focus groups. Feedback from focus groups praised the camera work, editing, and serious tone regarding gaming addiction. However, some commented that the voiceover was off-putting and camera movements too much at times. Feedback on social media similarly noted the documentary was informative while keeping viewers interested. Evaluation of the feedback showed the victim segment and facts were well received, but the voiceover could be improved in the future by getting audience input.
Questionnaire Presentation
The document summarizes the results of a questionnaire given to teenagers aged 16-24 and parents aged 30-45 about their documentary viewing preferences. 30 questionnaires were distributed in total. Key results found that respondents preferred a voiceover to an on-screen presenter, were most interested in documentaries about science, wanted expert opinions included, and preferred a overarching narrative. These results helped inform the planning of the project's documentaries.
Planning
This document provides an outline for a documentary about gaming addiction. It includes introductory voiceovers, shots of various technologies, and interviews. The documentary will focus on 16-year-old Sam, who plays Call of Duty: Modern Warfare 2 for 15 hours per day, and has missed school due to gaming. It will feature an interview with Sam and the publisher of Infinity Ward, and discuss the addictive nature and violence in video games, and their potential effects on players. Experts will discuss definitions of gaming addiction and health risks of excessive gaming.
Questionnaire Results
The document summarizes the results of a questionnaire given to 30 people to help plan a documentary project. Most participants, 24, watched documentaries on TV. While voiceovers were the preferred narration style, scientific documentaries were the most popular genre. The majority, 24 people, wanted expert opinions included and preferred a overarching quest narrative.
Questionnaire Results
- The document summarizes the results of a questionnaire given to 30 people between the ages of 16-45 to help plan a documentary project.
- The questionnaire found that most participants, 24 out of 30, watched documentaries and had preferences like voiceovers, scientific genres, and expert opinions included.
- The results showed people preferred a narrative storyline to be incorporated into the final documentary.
Possible Ideas for Locations
This document compares location options for filming - a school office, bedroom, or park. A school office and bedroom provide easy lighting control but require permission and space. A park offers a natural environment but is hard to stage scenes well. The best location balances lighting control with a natural feel and availability.
Questionnaire
This document contains a 5 question anonymous survey about documentary viewing preferences that asks respondents about their viewing habits, preferred presentation styles, favorite genres, opinions on expert commentary, and interest in quest narrative documentaries. It concludes by requesting the completed survey be returned to Sam Brandon's inbox.
Questionnaire
This document contains a 5 question anonymous survey about documentary viewing preferences that asks respondents about their viewing habits, preferred presentation styles, favorite genres, opinions on expert commentary, and interest in quest narrative documentaries. It requests honest answers and for completed surveys to be returned to a specific location.
Questionnaire
This document contains a 5 question anonymous survey about documentary viewing preferences that asks respondents about their viewing habits, preferred presentation styles, favorite genres, opinions on expert commentary, and interest in quest narrative documentaries. It concludes by requesting the completed survey be returned to Sam Brandons.
Questionnaire
This document contains a 5 question anonymous survey about preferences for documentaries. Respondents are asked if they watch documentaries, their preferred presentation style, favorite genre, if they like expert opinions, and if they enjoy quest narrative documentaries where someone goes on a trip looking for something specific.
Questionnaire
This document contains an anonymous survey with questions about documentary viewing habits. It asks respondents for their gender, age group, how many documentaries they watch per month, whether they prefer documentary series or one-off specials, their favorite documentary and host, and favorite type of host. It thanks people for their participation upon completion of the questionnaire.
Documentaries
This document lists several documentary topics and well-known documentary hosts. The documentaries cover addiction, media, and technology topics including sacred weeds, piracy and the future of media, and the iPod revolution. Well-known documentary hosts mentioned are Louis Theroux, Dawn Porter, Donal MacIntyre, and David Attenborough.
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