Representation of gender
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The document analyzes the representation of gender in a clip from the TV show Dr. Who through the use of mise-en-scene, camera shots, sound, and editing techniques. Several elements in the mise-en-scene reinforce gender stereotypes, such as women being depicted as sexual objects or in subservient roles like maids. Camera shots are also used to emphasize the power dynamics between genders, with men shown in high angle shots depicting authority and women in low angles showing submission. Sound effects build tension and emphasize both technology and realism. Editing techniques like flashbacks and shot reverse shots move the story forward.
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The document discusses several key elements that contribute to creating an atmosphere of suspense in thriller films. These include cinematography techniques like close-ups and jump cuts in editing to build tension. The soundtrack is also important, using changes in tempo to make scenes more dramatic. An essential part of thrillers is the mystery element, with an enigma presented that keeps the audience engaged until the climax reveals the solution. Character costumes and locations are chosen to make the threat feel close to reality for viewers.
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The document discusses obtaining audience feedback on a music video through various methods. It describes posting drafts of the music video on YouTube and a blog to collect comments. It also details using SurveyMonkey to anonymously collect feedback through multiple choice questions, checkboxes, and open-ended text responses. This approach provided both qualitative and quantitative data on what aspects of the music video worked well and needed improvement.
Brand Guidelines
Brand guidelines outline the rules for how a brand presents itself visually and verbally. They include details like the brand's history and values, approved logo usage and sizing, approved color palettes, approved typefaces, photography styles, and templates for business cards and letterheads. Maintaining a consistent brand identity through visual elements like colors, fonts, and graphics helps customers easily recognize the brand. While the brand identity is constructed by the company, the brand image is how customers actually perceive the brand. Color is an important part of any brand identity since colors can impact emotions and focus. Testing how audiences respond to a brand's colors is advised.
Audience Research
The primary audience for the Echosmith song "Cool Kids" and its music video would be Americans, as the band and record label are American. Fans of Echosmith who follow their career and music would also watch the video. The video would be heavily promoted on social media sites where Echosmith has a following. Teenagers could also relate to the lyrics about feeling not "cool" enough in school. The target audience encompasses both males and females due to the mixed gender band members ranging from ages 15 to 19.
Artist styling and costume planning
The document discusses makeup and costume planning for a music video targeted at teenagers aged 12-18. For makeup, a natural look is recommended to appear fresh but not tired, balancing attention to the narrative. For costumes, each character's individual style is suggested alongside generic teen items and winter clothes, allowing audiences to relate while expressing uniqueness.
Equipment List
The document lists equipment that will be used to film a music video, including a Canon SLR camera for the majority of filming. Teenage characters will be depicted using bubbles and wearing Converse sneakers to relate to the target teenage audience. An iPhone 6 Plus will also be used for convenient high-definition filming. Professional lighting and a white backdrop will be used to film the band in a studio setting against a plain background. Typical instruments seen in indie music videos, like guitar, keyboard, and drums, will also be featured.
Influences of Music Style
Echosmith cites their musical influences as 1980s new wave bands like The Smiths, Joy Division, and early U2 as well as more recent bands like Coldplay and The Killers. The document then provides background on alternative rock, noting it emerged from underground music in the 1980s and grew popular in the 1990s, consisting of genres like grunge, Britpop, and indie pop that were influenced by punk rock. While some alternative rock bands achieved mainstream success in the 1980s, many remained cult acts until the popularity of Nirvana and grunge in the early 1990s brought alternative rock into the musical mainstream.
Initial in planning ideas
The document discusses locations for a music video, including scenes in both a city and natural backdrop to show the song can be relatable anywhere. It plans to shoot in Snowdonia, Wales for remote natural areas and freedom themes, and in London for city scenes of teenage characters roaming to depict rebellious attitudes. The video aims to appeal to teenage audiences by including relatable locations most people live in.
Initial in planning ideas
The artist wants their music video to include scenes shot in both urban and natural settings to show that the song's message can be relatable to people living in cities or remote areas. They plan to shoot parts of the video in Snowdonia, Wales for its remote natural backdrop and in London to depict characters roaming the city, both locations corresponding to themes in the song about freedom and teenage rebellion.
Locations
The artist wants their music video to include scenes shot in both urban and natural settings to show that the song's message can be relatable to people living in cities or remote areas. They plan to shoot parts of the video in Snowdonia, Wales for its remote natural backdrop and in London to depict characters roaming the city, both locations corresponding to themes in the song about freedom and teenage rebellion.
Locations
The artist wants their music video to include scenes shot in both urban and natural settings to show that the song's message can be relatable to people living in cities or remote areas. They plan to shoot parts of the video in Snowdonia, Wales for its remote natural backdrop, representing one theme of freedom. Additional scenes will be filmed in London to depict characters roaming the city, corresponding to the song's teenage rebellious attitude theme.
Echosmith
Echosmith is an American indie pop band formed in 2009 consisting of siblings Sydney, Jamie, Noah, and Graham Sierota. They are best known for their 2013 hit "Cool Kids". The song tells the story of wanting to fit in with the cool crowd and became a sleeper hit, peaking at #19 on the Billboard Hot 100. Critical reception to "Cool Kids" was mixed, with some praising its catchy melody but others criticizing its lyrics about wanting to be like cool kids.
History of music videos
Music videos originated in the 1950s as short films made to promote songs and artists. Early examples included Tony Bennett walking in a park to his song and animated cartoons set to music. The Beatles helped establish the music video genre with clips filmed for their songs and movies in the 1960s. The development of video recording technology in the 1970s allowed many artists to produce low-cost promotional videos. The launch of MTV in 1981 was a major catalyst for the music video industry, greatly increasing viewership and production values. Today, high-budget music videos are a standard part of the music marketing process.
Marina &
The document analyzes the cinematography, editing, conventions, connotations, mise-en-scene, sound, and narrative/lyrics used in the music video for Marina's song "Primadonna". It discusses how the cinematography establishes themes and represents Marina's desires. It also examines how the editing matches the music's rhythm and draws attention. The conventions used include a disjointed narrative that focuses on Marina's performance over story.
Ferris bueller’s day off
This document provides analysis of a scene from the movie Ferris Bueller's Day Off where the character Ed Rooney, the dean of students, receives a prank phone call from Ferris. The analysis discusses how the scene uses techniques like close-ups, diegetic sound, and mise-en-scene to portray Rooney's expression changing from arrogance to horror as he realizes he was tricked. It also examines how the scene reinforces the theme of students outsmarting teachers and establishes Rooney as the villain who is constantly trying in vain to catch Ferris breaking rules.
Question 1 b – key concepts and theories
This document discusses several key concepts and theories related to genre, narrative, representation, and ideology in media texts. It explains that genre provides a template for construction and establishes clear audience expectations. The five main functions of genre are also outlined. The document then discusses several genre and narrative theories proposed by scholars like Chandler, Neale, Buckingham, and Propp. It also covers concepts of representation and how representations encode dominant ideologies. Marxist views of how the media circulates and reinforces dominant ideologies are also summarized.
Conventions of a Music Video
This document discusses conventions and elements of music videos in different genres. It notes that indie/rock videos tend to be black and white and feature extreme close-ups and shots of the artist. Hip hop videos typically feature fancy locations, alcohol/drugs, and attractive women. Pop videos focus on performances, bright colors, and close-ups of the artist's face. The document also outlines common elements of music videos like narrative, performance, cameos, and symbolism. It discusses the use of camera shots, movement, lighting, costumes, and other techniques to convey meaning and mood.
Product Research
The document summarizes and analyzes several marketing materials for musical artists, including Katy Perry's website, Miley Cyrus' album packaging, a Coldplay magazine ad, and a Rihanna magazine ad. Katy Perry's website prominently features her new music video and allows fans to stream songs, while connecting them to her social media. Miley Cyrus' album packaging uses mysterious and sexy imagery of the artist to appeal to her target audience. A Coldplay ad focuses on the lead singer over the band to promote the music. Rihanna's ad uses red colors and imagery of the artist to tie into themes of passion from her album.
Locations
The document describes three different locations used for photography: a bedroom, a classroom, and woods/skate park. The bedroom was used to give readers a glimpse into Cecile Rose's personal life by making it seem they are peeking into her bedroom and learning about her from her diary. The classroom provided professional lighting and a white screen for portrait photos. The woods and skate park allowed for a variety of outdoor and indoor shots to make the magazine more interesting, and the dark rainy weather supported the grunge theme of the skate park photos.
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Representation of gender
- 1. Representation of Gender Dr Who By Alina Haq
- 2. Mise-en-scene • Her blank expression reinforces the stereotype of a dumb blonde • Her red dress highlights the idea of her being persevered as a sexual object, a possession that has no value • In the clip she is always seen in the background, there are no close-ups of her this emphasizes her irrelevancy due to her gender
- 3. Mise-en-scene • Two of the women are in maid outfits, this supports the idea of how women are typically associated with cleaning and becoming a housewife
- 4. Mise-en-scene • Most of the men in the clip are wearing a uniform or a suit which highlights they’re superiority, authority and how they are presented as a leader in comparison to women
- 5. Camera • The high angle shot used on the Doctor highlights his weakened form and how he is of little help in helping to defeat the villain without the help of Martha who is seen to be useless to as she is a woman.
- 6. Camera • The low angle shot of Martha quickly switches to a high angle shot of the villain, this exemplifies his power and superiority over Martha and how he can quickly diminish her with the deathly laser in his hand.
- 7. Camera • This wide shot illustrates an equal amount of females and males which signifies equality in terms of gender.
- 8. Sound • In the beginning of the clip, a sound bridge is used to introduces a tense atmosphere in the clip. The sound bridge cuts through many of the scenes. • The sound effect of the machinery, the ticking noise of the countdown emphasises the tension, highlighting that they are running out of time and something bad is about to occur. • The diegetic sound of the light beam proves that this TV drama partially revolves around technology. • Synchronous sounds are also presented, making the clip dramatic and emotional for the audience. • The diegetic sounds emphasizes the realism of the set.
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- 10. Editing • A shot reverse shot is contributed to convey the conversation between the doctor and the villain who is being defeated.