The document describes research conducted to identify the target audience for a magazine called Velvet. The target audience is described as being 15+ years old, with musical tastes in rock and mainstream music. They are located primarily in the UK and are readers of Kerrang magazine. The audience is of mixed gender and ethnicity but mostly middle-class. Various methods were used to attract and address this audience, including cover stars that would appeal to teenagers, language at a mid-lexis level, fonts and colors associated with rock music, and aspirational models and stories in the magazine. Feedback from focus groups, surveys, blog comments and peer evaluations helped refine the magazine's design and content.

1. Evaluation -Question 4
Q4): Who would be the audience for your media
product?

2. Description of audience:
Age = 15+
Musical taste= Rock, Mainstream music
Location= UK readers, like my press pack from Kerrang magazine.
Social Class= Medium class people, average wages, like the press packs
from the Kerrang magazine
Gender= Males and Females like the press packs from Kerrang
magazine.
Ethnicity= the ethnicity could be anything, for example; British

3. How do you know?
• I know about what my average target audience profile would be like
from research that I had previously carried out about what they
expect to see, what they’re interested in and I have referred to my
case studies and other processional music magazines and their press
packs to see who reads them more, why and how it can change for
my own magazine to develop and produce it differently to other
professional music magazines like vibe, nme etc.

4. Typical audience profile:

5. Press Pack for Velvet magazine:
Ethnicity:
70% = British
30% = Other

6. Who’s on your cover? Does it attract the
audience type?
• On my cover my cover star is a 19yr old singer who
just released a song charted with the most number
ones of the month. It attracts my audience because
they would want to see this artist from her new
known songs. Her age is a typical teenage singer age
and she is not too old or to young so my target
audience would prefer to see something like this on
the front cover of velvet magazine.

7. EVALUATION QUESTION 5
Q5): How did you attract/address your audience?

8. Class Discussions
• In my class discussions I made a presentation to the class about what
conventions I would use to help attract address my audience like
sponsors, free items, the cover star starring at the camera, Q+A, pull
quotes etc. All of this was discussed in terms of whether I should use
them or not and how I should use them in an effective appropriate
way for my target audience.

9. Focus Groups:
• In the focus groups I discussed if the conventions used was placed
properly in proportion to the other conventions used, I gained advice
from 5-6 members of my class in order to develop my magazine as
they are the sort of people that would read my magazine.

10. Comments on blog
• The comments on my blog were very useful and helped me to change small things to make my media
product exceptionally of good quality. My comments varied from:
• “The font, colour and size of the masthead is good but you should have put her head in front of the text.
Also I like that it doesn't have too many cover lines, it's simple but eye catching at the same.”
• “Very nice magazine; your magazine has a clear 'elegant' feel to it. The colour scheme you have used really
contrast with each other well. You have all the conventions needed for a magazine.
•
•
•
•
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As an improvement, I think you could improve the quality of the contents page; for example the white blocks
look like they are just there... and the ones especially separating Regulars and Editors Notes look like they're
a different size.”
“your front page is excellent , the fonts used are world class including the layout however what is lacking in
the front page is creativity but it is still eye catching”
“I like the overall composition of the front cover. It looks professional and good enough to sell. I'm not too
keen on the cover lines; they need to entice the reader a little bit more if you want them to buy it. Other
than that its all good bro.”
“The front cover is really good, I like your choice of colours and the black background really suits the main
image.”
“The front cover is structured very well. Such an amazing magazine, I love how you played with the text sizes
for your pull out, it is very noticeable because of the size of the text. The colour scheme is really good and
relates with the cover star. The only thing I think that needs changing is the text sizes at the right side of the
front cover.”
“Let me be the first comment to say how awesome your content page is =)
Just a few more tweaks in the layout and it will look even better”

11. • “let me be the second person to comment that your contents page is looking
LEGIT!! you have used your colour scheme very effectively plus the fonts used
on the text. If i were to make improvements for the contents page, I would
change the 'features' since the 'F' is not in capital plus increasing the font size
on some texts - especially on the Regulars section, overall, your magazine is
strong and good.”
• “I happen to really like your dps. Superb dude!! The columns are
a bit squashed together other than that it looks finished. Well done”
• “The DPS of your magazine is looking
MAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAD!!!!
! The text fonts used is very effective and it gives out an image of 'bad girl'
which looks effective with the word 'wild' and the image. The colour scheme
is really good.”

12. Task 7&10
• From my survey monkey the audience feedback I received was very
helpful again. I made 10 questions and they were all answered
truthfully. They were about the conventions that I had used in my
media product and what the target audience would prefer.
• From my evaluations I did I gained information about my final media
product and what I could have changed if I had the chance to on the
front cover, contents page and the dps. Also evaluating other class
member’s work I saw what I could have done to make it look even
more professional considering other conventions that other class
members had used.

13. Which specific elements attract or address
my target audience?
• Masthead
• Cover star image
• Features
• Pull quote
• Regulars and features
• Editors note
• Other images of other artists in the magazine
• Q+A

14. Does the mise-en-scene reflect the
audience? does reflect the audience because the model is
• The mise-en-scene
wearing clothes associate with rock and the masthead ‘velvet’. The
makeup is simple; the setting/background is black associating with
the dark genre. Which the audience can relate to and understand as
being a typical rock artist.
Are your models aspirational?
My models used are very aspirational as the pull quote next to them
suggests other ways of success rather than the typical winning x factor.
They look like they’re wealthy and loving the rock culture inspiring my
15+ audience that these artists can be them if they try hard like them. In
my Q+A I have asked a question that relates to the advice they would
give to readers and future artists this keeps the audience inspired.

15. What sort of language targets your
audience?
• The sort of language that targets my audience is what they are used
to and would understand which is like a mid lexis, slang sort of
language nothing taboo or inappropriate. Easy to read for anything
15+. This attracts them as they don’t want to read rude words or
words they don’t understand to their intellectual level.

16. Do uses of fonts, colour, schemes and
layouts address your audience? How?
• The fonts and colours I used address and attract my target audience
because they are simple colours that often represent the rock genre.
Red, black and white mainly which I have included through my media
product. The layouts also attract and address my target audience
because it makes everything stand out and easy to read in sections
rather than everything put together anywhere. The pictures are
proportioned effectively, the text and the text boxes.