This document summarizes the audience profile for a pop music video. The target audience is British males and females aged 16-25, most of whom are full-time students. They enjoy watching music videos and listening to music, use the internet heavily to find the latest pop videos and music news, and have sociable, adventurous lifestyles as they still live at home with their parents.

1. Audience profile

2. Demographics
 Gender- male and female
 Age- 16-25 year olds
 Nationality- British
 Education- majority is full time students

3. Psychographics
 A typical viewer of a pop music video is mainstream and would have hobbies of
watching music videos, listening to music and finding out gossip about music
videos. The typical viewer is interested in watching the latest pop music video and
listening to the songs, due to the typical viewer watching the latest pop video they
are heavy internet users due to their age.

4. Lifestyle
 Young, sociable, adventurous and interested in the latest songs. Most of my
typical viewers still live at home with their parents and are quite laidback with their
life situations.