The target audience for this publication is alternative and indie music fans aged 16-24 who are primarily from lower-middle to upper-middle class backgrounds. Both males and females make up the readership. The key platforms to reach this audience are the internet, print publications, and radio. A similar target audience is reached by Alternative Press, which has over 114,000 users in the USA and over 6,000 in the UK. The target audience for content will focus on being very individualistic to match the indie/alternative nature of the magazine.

1. READERSHIP PROFILE
Target Audience – Alternative /
Indie music fans
Age- Primarily 16-24
Class- Lower-Middle to Upper-
Middle Class
Gender – Male and Female
Platforms –
Internet/paper/radio
Who has a similar TA to me?
Alternative Press
61.2% of fans In USA – 114,589 users
3.3% of fans in UK – 6140 users
Facebook Fan growth- +13686 a
month
Target Audience – 18-24 year olds
Male/Female – roughly 50/50
Children- Mostly none
Occupation – largely education
Typical audience would be rebellious.
Since my magazine is Indie/Alternative I
will be looking for very individual articles
and pictures.