This document profiles Phoebe York's target audience for her song "Forget that I need you". The audience enjoys pop, rock, and indie artists like Florence and the Machine and Vampire Weekend. They attend music festivals like Glastonbury and listen to radio stations like Kiss FM and Radio 1. While technology and shopping are not detailed, music helps this audience feel accepted by peers though it is not entirely essential to them.

1. Audience
Profile.
Phoebe York – ‘Forget that I need you’

2. Music
• Artists
• Florence and the machine
• Killers
• Vampire Weekend
• Kate Nash
• Maccabees
• The Kooks
• Dianna Vickers

3. Festivals
• T4 on the beach
• Glastonbury
• Latitude
• V festival
• Reading

4. Media
• Kiss
• 4 Music
• Radio 1
• Mainstream Radio Stations

5. Musical Genres
• Pop
• Rock/Indie
• Acoustic
• Current pop

6. Technology
The audience for my song would
be playing Xbox 360’ and have the latest in
technology

7. Where do they
shop?

8. How important is
music to the
audience?
• Music as a general is not essential to the
target audience but it is sometimes
required to be able to join certain ‘tribes’
for example keep up to date music from
the top 40 singles charts. So you feel
accepted.