Phoebe York's target audience for her song "Forget that I need you" includes fans of indie and pop artists like Florence and the Machine, The Killers, and Vampire Weekend. They enjoy music festivals like Glastonbury and Reading and listen to pop and rock genres on radio stations like Kiss, Radio 1, and 4 Music. While music is not essential to this audience, keeping up with top 40 songs helps them feel accepted within their social groups.

1. Audience
Profile.
Phoebe York – ‘Forget that I need you’

2. Music
• Artists
– Florence and the machine
– Killers
– Vampire Weekend
– Kate Nash
– Maccabees
– The Kooks
– Dianna Vickers

3. Festivals
• T4 on the beach
• Glastonbury
• Latitude
• V festival
• Reading

4. Radio
• Kiss
• 4 Music
• Radio 1
• Mainstream Radio Stations

5. Musical Genres
• Pop
• Rock/Indie
• Acoustic
• Current pop

6. Games
The audience for my song would
be playing xbox 360’ and have the latest in
technology

7. Where do they
shop?

8. How important is
music to the
audience?
• Music as a general is not essential to the
target audience but it is sometimes
required to be able to join certain ‘tribes’
for example keep up to date music from
the top 40 singles charts. So you feel
accepted.