Hip-Hop genre research

1. Hip-Hop Research

2. History of genre
• The Hip-Hop genre was developed through four
styles rapping , djing/Scratching and beatboxing
• The genre was born in the South Bronx around
the 1970’s
• The roots of hip hop are found in African-
American music and ultimately African music
• In today's world the hip hop genre is very popular
as it is heard everywhere around the world

3. Codes and conventions
Culture
• The majority of hip-hop artist within the UK
and America have African and Caribbean
origins
Themes
• Everyday struggles , gang culture and
prejudice and lifelong story's , story telling

4. Sub-genres and hybrid genres
The sub genres
• Alternative hip hop
• Avant-garde hip hop
• Baltimore club
• Breakbeat
• Boom bap
• Chap hop
• Chopped and screwed
• Chopper (rap)
Hybrid genres
• Christian hip hop
• Conscious hip hop
• Country-rap
• Crunk
• Crunkcore
• Cloud rap
• Digital Hardcore
• Electro music
• Electro hop
My own preferences are rap hip
hop rnb hip hop and dance hip
hop and slow jams

5. Iconography of genre
Weapons such as guns for example hip-hop is known for
having weapons in the genre which people recognise it’s a
hip hop genre
Jewellery
Hip hop artist have signifiers such as jewellery in their videos
as it could show their hierarchy
Clothing
Hip hop artist have signifiers such as baggy jeans which are
called lowbats.
Money
Hip hop artist carry a lot of money as they feel it shows power

6. Leading artist
These top 10 leading artist in hip hop are based on their
international fame
• Jay-Z
• Kanye west
• 50 cent
• Drake
• Eminem
• Chris brown
• Lil Wayne
• Big Sean
• Wiz khalifa
• ASAP rocky

7. Record labels associated with them
independent labels
• Roc Nation
• GOOD MUSIC
• G-unit
• Death Row
• Young Money
• Shady/Aftermath
• Taylor Gang
• Bad Boy

8. Target audience
• Young adults and teens around the age bracket 15-30
as people are influenced by hip hop from a young age
which made the target audience so low because young
kids are easily influenced
• I feel that the socio-economic category is around the
C2-E section as it mainly appeals to people going
through everyday struggles this kinks to the
mainstream appeal today as they want a rapper with a
story
• The demographics could be is social class C2-E, race
and ethnicity black , income (poor) and lifestyle rags to
riches

9. Issues/representation
• Influence kids to kill for example hip hop music could
influence kids to do wrong and murder people which is an
issue for example chief Keef who is an 18 year old rapper
who was easily influenced and is now a gangster
• Murder for example hip hop is known for other artist killing
each other during feuds for example Notorious Big and
Tupac
• Objectify women for example hip hop use women as sex
symbols which is an Negative representation which could
signify hip-hop being a negative genre and a positive one