Desire is a monthly hip-hop magazine that also covers fashion, reviews, competitions, lifestyle and advertising. It targets passionate 18-24 year olds, especially women, who enjoy music, fashion and entertainment. The typical reader is a 21 year old who keeps up-to-date on bands, musicians, celebrities and popular music. The audience is most likely to be Black/African American, with smaller percentages of White, Spanish/Latino/Hispanic, Asian, and other ethnicities.

2. • Frequency: Monthly
• Genre: Hip-hop
• Also includes fashion, reviews, competitions,
lifestyle and advertising.
• Has a website (www.desire.com)

3. The desire audience is a passionate
individual who enjoys music, fashion and
entertainment, desire plays a big part in
their daily collection of knowledge about
bands, musicians and celebrities and never
fails to get up to date with the current
news and most popular singles.

4. • Age: 18-24 years old.
• Median age: 21 years old.
• Men: 46%
• Women: 54%
• Black/African American 48%
• White 24%
• Spanish/Latino/Hispanic 22%
• Asian 1%
• Other 5%