Matthew is a 17-year-old male student who enjoys an active social life. He likes gaming, art, music and spending time with friends. Matthew's favorite film franchise is Fast and Furious due to the racing and action. He has a medium-high spending power as he lives with his parents and can afford hobbies and latest technology.

1. Name: Matthew Hillary
Gender: Male
Age: 17
Occupation: Student who is currently studying at Heath Park Business and
enterprise collage sixth form.
Lifestyle: Relaxed, easy life style. Have hobbies such as taking part in leisure
activity’s he also likes gaming in which he interacts with people socially via
streaming websites. Has a passion for doing Art based things such as graphics
and sketching in sixth form and in his own time.
Favourite film franchise: Matthew enjoys all types of films he enjoys action and
horror based film, most of the film genres he has interest in, the film genre that
he doesn’t enjoy most is the romance genre as he is a teenage male. His favourite
film franchise is the “Fast and Furious” franchise he enjoys films that involve
racing and action.
Favourite type of music: Grime, Hip-Hop, Reggae, Drum and Base. In terms of
music he likes a wide range of different also abit of house.
Hobbies: Gaming, Playing football, Gym, Going out with friends, Comics,
Watching Movies, Anime and Streaming.
Spending power: Medium-High, he is able to buy the things that he wants to buy.
He is comfortably stable financially as he lives with his parents. He is able to by
the things that he wants for the latest spin offs such as (DVD’s Games and
Comics) He can afford to buy the latest gadgets and Fast and Furious branded
products that are advertised in film franchises like the fast and furious. Doesn’t
have to pay tax, if he does have to pay for anything then it would be for things
like subscriptions and some games.