Cadeem Gordon is a 17-year-old student who also works weekends. He enjoys athletics, gaming, art, music, drama and spending time with friends. As a student receiving a bursary who lives with family without children or rent expenses, Cadeem has a relatively high disposable income that he can spend on movies and DVDs.

1. Audience profile
Name: Cadeem Gordon
Age: 17
Occupation: Student at Heath Park sixthformwith a weekend job.
Lifestyle: Is an athlete outsideof education with an interest in gaming also
takes partin the schoolannual performances.
Favouritefilm genre: Fantasy
Hobbies: Athletic, gaming, art, listening to music, drama and spending time
with friends.
Spending power: High, social grouping E. Cadeem receives a bursary from
schooltherefore has disposableincome. He has neither children nor a partner,
nor does he own his own home, lives with family and doesn’t haveto pay rent.
Therefore his income in disposableand can afford to go to the cinema and buy
DVDs.