This audience profile targets 17-25 year olds of both genders who enjoy vintage clothing, technology, photography, and indie or acoustic live music in intimate settings. They dislike following mainstream trends.

1. Audience Profile:
Age: 17 – 25
Male and Female
Likes: Vintage style
clothing, gadgets,
photography, live
music in smaller
venues, indie and
acoustic music.
Dislikes: being
“mainstream”