This document evaluates the target audience for a culture magazine. The target audience is male, aged 16-25 from socioeconomic class ABC1. They enjoy rap and hip hop music, action and crime films, and shopping at brands like JD, Jack & Jones, Adidas, and Nike. They also enjoy football. The document argues that this audience will be drawn to a culture magazine because it will keep them updated on rap/hip hop culture and connect to their interests in music, fashion, and films.