The target audience is teenagers and young adults between fifteen and twenty-five who enjoy new technology but also listening to music through cassette and record, they frequently attend live music events each year and like to socialize, and keep up to date with the latest fashions.

1. The target audience is aged between fifteen and twenty-five. They have a keen interest in new technology yet enjoy listening to music through mediums such as cassette and record. They enjoy live music and attend several live events each year. They like to socialise frequently. They like to keep up to date with the latest fashions.