Selling Strategies Of Retail Banking

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Selling Strategies Of Retail Banking

  1. 1. <ul><li>SUBMITTED BY: </li></ul><ul><li>ROLL NO. NAME </li></ul><ul><li>GAURAV BHATT </li></ul><ul><li>NIKUNJ JAIN </li></ul><ul><li>POOJA SHRIVASTAVA </li></ul><ul><li>29 PRASHANT BANSAL </li></ul><ul><li>44 SONAL BATRA </li></ul><ul><li>46 SURBHI KHANDURI </li></ul>SUBMITTED TO : Mr. SHASHANK MEHRA FACULTY OF MARKETING RESEARCH CASE OF URBAN VS. RURAL CUSTOMER MEASURING EFFECTIVENESS OF SELLING STRATEGIES OF RETAIL BANKING
  2. 2. Contents B WHAT IS RETAIL BANKING ? 1 BACKGROUND OF RETAIL BANKING 2 PROBLEM IDENTIFICATION. 3 APPROACH TO THE PROBLEM 4 B DATA ANALYSIS 5 CONCLUSION 6
  3. 3. <ul><li>The term ‘Retail Banking’ encompasses various financial products. </li></ul><ul><li>Different types of deposit accounts, housing-consumer-auto and other types of loan accounts, demat facilities, insurance, mutual funds, Credit and Debit Cards, ATM and other technology-based services, stock-broking, payment of utility bills, reservation of railway tickets, etc.,) catering to diverse customer groups, offering </li></ul>WHAT IS RETAIL BANKING?
  4. 4. Background of Retail Banking
  5. 5. Sercice f Focus Technology Focus Customer Focus Product Focus Text Problems identified Retail Banking
  6. 6. Selling Strategies Urban Rural Text <ul><li>Through Sales and Promotion </li></ul><ul><li>Personalized Selling </li></ul><ul><li>Through phone or net Banking </li></ul><ul><li>Bank Campaigns </li></ul>Medium Which affects our purchase desion Selling Strategies
  7. 7. Rise in Banking Extensive Product Line Revenues are Generated through fees ” size fits all aproach.” Revenues through margins Technology Banking Traditional Banking
  8. 8. Products Offered Products Offered Banks Savings A/c Senior citizen A/c NRI A/c Home Loans Vehicle loan Agri Loan
  9. 9. Approach to the Problem The Hypothesis testing has been done by applying F test and Factor Analysis. We have Drawn 12 Hypothesis . Ho ( Null Hypothesis) Ha (Alternative Hypothesis) The entire data analysis consists of several stages. Hypothesis Hypothesis Testing Data Analysis
  10. 10. Research Design Exploratory Research Sampling & Sample Size Data Collection Procedure Steps taken for Research Design
  11. 11. Consumer purchase behavior Model
  12. 12. Income Distribution
  13. 13. Sources of Transactions
  14. 14. Awareness of the bank
  15. 15. Influential Driver
  16. 16. Multiple Services
  17. 17. Selling Stategies
  18. 18. Security factor RURAL URBAN
  19. 19. Services RURAL URBAN
  20. 20. Activities RURAL URBAN
  21. 21. Technology RURAL URBAN
  22. 22. Networking RURAL URBAN
  23. 23. Customized Products RURAL URBAN
  24. 24. Conclusion(Rural) Rural consumer relies on secondary facts majorly through word of mouth Rural customers prefer security over services 1 Rural people usually prefer personalized banking. 2 . 3 For Rural Customer Does not prefer Easy Location 4 5 The prime concern for rural customer is “interest rates”
  25. 25. Conclusion(Urban) Media has become the primary source of information for urban customers The urban customers seek for the multiple services 1 The urban customers are more tech savvy 2 . 3 Urban Customer prefer quick services 4 5 Urban customers opt for the bank whose networking is very strong
  26. 26. Recommendations <ul><li>Rural areas should not be ignored & given equal attention as of the urban areas. </li></ul><ul><li>Ambience should be admired by the rural as well as urban customers. </li></ul><ul><li>There’s lot of scope in retail banks which the people are not aware of ,hence customer service should be provided. </li></ul><ul><li>Emphasis should be laid on the promotions in retail banking sector. </li></ul><ul><li>There should exist a corporate social responsibility towards rural customers as well as urban customers. </li></ul>
  27. 27. <ul><li>Lack of awareness among people regarding banks products and services. </li></ul><ul><li>People may not give correct information regarding their income etc . </li></ul><ul><li>Unwillingness from the side rural of people to cooperate. </li></ul><ul><li>Bank may not give correct information regarding their product and services. </li></ul><ul><li>Data is taken from a specific region only. </li></ul>Limitations of research
  28. 28. Thank You !

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