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Audience and
Purpose
Writing Activity (5 minutes)
 Compose a tweet

“the last movie I watched was ___________. The
intended audience was _______________. I know this
because ________________ #audience
Audience and Purpose
In design before you design anything you must
consider audience and purpose.

Audience

The particular group of people the designer is
addressing. Who is this for?

Purpose

The reason for designing it What is this for?
Audience
Purpose
There are two main purposes for designing



To inform



To persuade
Activity: Blog Post
Q1. Who is the intended audience and purpose for
the Antidrug video?

How do you know?



Q2. Collect an example of any type of media from
the Internet (either a video, advertisement, poster
magazine cover etc). Describe it in terms of it’s
audience and purpose.

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Audience and Purpose

  • 2. Writing Activity (5 minutes)  Compose a tweet “the last movie I watched was ___________. The intended audience was _______________. I know this because ________________ #audience
  • 3. Audience and Purpose In design before you design anything you must consider audience and purpose. Audience The particular group of people the designer is addressing. Who is this for? Purpose The reason for designing it What is this for?
  • 5. Purpose There are two main purposes for designing To inform To persuade
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Activity: Blog Post Q1. Who is the intended audience and purpose for the Antidrug video? How do you know? Q2. Collect an example of any type of media from the Internet (either a video, advertisement, poster magazine cover etc). Describe it in terms of it’s audience and purpose.