This document discusses the importance of considering audience and purpose when designing a product or piece of content. It defines audience as the target users, including their attributes like age, gender, wealth and interests. Purpose is the reason for designing something and how it will be used, such as to inform, educate or persuade. The document provides examples of defining the audience for different products like Barbie, Porsche and Manchester United to demonstrate how audience attributes should influence design.
2. Audience and Purpose
In design before you design anything you must
consider audience and purpose.
Audience
Who will use the product, why they want to use it
Who is this for?
Purpose
The reason for designing it. how will it be used.
What is this for?
3. Audience
The target audience is who Age
the product is aimed at.
Gender
The audience is usually
defined by the following Wealth
attributes
Interests
Aiming your design at the
wring audience is a waste
of resources and causes
confusion
7. Purpose
There are two main purposes for designing
To inform
To educate
To persuade or sell
8. Writing Activity (5 minutes)
Compose a tweet
“the last movie I watched was ___________. The
intended audience was _______________. I know this
because ________________ #audience
9. Activity: Blog Post
Q1 Collect an example of any type of media from
the Internet (either a video, advertisement, poster
magazine cover etc). Describe it in terms of it’s
audience and purpose.
