This document provides an assignment brief for a BTEC Level 3 Creative Media Production course. Students must develop an idea for a media product by originating, researching, and developing an idea in a report. They will work in groups to brainstorm and select an idea. Individually, students must fully research the target audience and competitors for their selected idea, and create initial designs. They must also research potential constraints and how they may affect the product. The assignment assesses grading criteria for originating and developing a media product idea with assistance, imagination, independence, and professional expectations.