This talks about what audience is in the media and some theorists

1. Maisie Bloor

2. Audience in media
All media texts are produced with a
specific audience in mind. ‘Audience’ is a
key concept thought many types of media.

3. Who is the audience?
The audience is any group of people who
receive a media text not just people who
are together in the same place. These
people will receive the text via a
newspaper, magazine, television, DVD,
radio or the internet. It could also be on
any device that stores or receives media
messages.

4. Audience research
This is a major element for any media producer.
These producers want to know how the
audiences are made up. There can be primary
research which is a direct investigation of needs,
desires and media habits of an audience. Then
there is secondary research which looks at data
and other research that has already been
undertaken about the audience. Quantitative
research is about collecting facts and figures and
other data to do with the size of the audience.
However, qualitative research is about
investigation the reasons why audiences
consume a particular text.

5. Demographic
s
A Higher management,
Bankers, Lawyers,
Doctors and other
professionals
B Middle management,
Teachers, Creative and
Media people, etc.
C1 Office supervisors,
Junior managers,
Nurses, Specialist
clerical staff
C2 Skilled manual workers,
Plumbers, Builders
D Semi-skilled and
unskilled manual
workers
E Unemployed, students,
pensioners, casual
workers
There are different levels
of demographics that are
split up into five different
levels and two separate
levels at C.

6. Theorists
 Blumler and Katz- This is the theory of
understand what the audience does for the
media not what the media does for the
audience. The theory also explains that the
audience is in charge of what they would like
to get out of what they are purchasing. The
uses and gratifications theory follows a simple
model, the audience takes an active role on
their media choice.
 Stuart Hall- This theory states that media texts
are encoded by the producer meaning that
whoever produces the text fills the product
with values and messages.