Audiences

Audience Definition ,[object Object],[object Object]

More definitions ,[object Object],[object Object]

Two parts to audience studies ,[object Object],[object Object]

Part 1: Describe and Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Income classification ,[object Object],[object Object],[object Object],[object Object]

Income classification ,[object Object],[object Object],[object Object]

Audience reactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Counting Audience ,[object Object],[object Object],[object Object],[object Object]

Part 2: Media Theories how an audience receives, reads and responds to a text

Effects models ,[object Object]

Theory 1: The Hypodermic Needle Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Criticisms of the theory ,[object Object],[object Object],[object Object]

Theory 2: Two-Step Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of theory ,[object Object],[object Object],[object Object]

Opinion Leaders ,[object Object],[object Object],[object Object],[object Object]

Criticisms of the theory ,[object Object],[object Object],[object Object],[object Object]

Results of explanations ,[object Object],[object Object],[object Object],[object Object]

Theory 3: Uses & Gratifications ,[object Object],[object Object],[object Object]

New Notion: the Influentials ,[object Object],[object Object],[object Object],[object Object]

Audiences

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Audiences