Audi is a German luxury automaker that has been owned by Volkswagen Group since 1966. It is headquartered in Bavaria, Germany and operates 11 production facilities worldwide. Audi focuses on innovative technology and sustainability, with goals of developing synthetic fuels and using renewable energy sources to reduce emissions. The company emphasizes a democratic leadership style and flexible work-life balance for employees.

1. Audi Automobiles
Economics and Management 2016
Group No - 30
Vorsprung durch Technik

2. Group Members
S.Sujeewanandh - IT 14227714
B.Saravana Prasanth - IT 14237300
P.Aravinth - IT 14236793
S.Yugeshwar - IT 14226106
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3. Audi at a glance
 Audi is a German automobile manufacturer that designs, and
distributes luxury automobiles. Audi’s headquarters is in Bavaria,
Germany.
 Audi has been a owned (99.55%) by Volkswagen Group since 1966.
 Audi India was established in March 2007 as a division of
Volkswagen Group Sales India.
 Audi is represented in 110 countries worldwide and since 2004.
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4. Audi at a glance4
 Company Type - Public Company
 Industry – Automotive
 Produce Luxury Cars
 Founded - Germany (29 June 1932)
 Founder - August Horch
 Headquarter - Germany
 Locations - Now 11 production facilities in 9 countries
 Website – www.audi.com

5. Key Persons
 Chairman of the Board of Management - Rupert Stadler
 Head of Design - Wolfgang Egger
 Head of Technical Development - Ulrich Hackenberg
 Head of Audi Group India – Joe King
 Managing Director of Audi Group India – Mitesh Patel
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6. Logo
 Branding –
The Audi shows four rings that represent the four Base Companies of
Auto Union.
 The first ring from the left represents Audi, the second represents
DKW, third is Horch, and the fourth and last ring Wanderer.
 Logo -
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7. Rank & Position of Audi worldwide7
Automotive Performance 3rd Position
Auto Pacific Vehicle
Satisfaction Awards 5th position
Best Business Brands
Germany
2nd position
Customer Service Index
Ranking Luxury Brands
2nd Position

8. Organizational Culture
 “Vorsprung durch Technik“ - lead by technology
 The Audi culture of innovation thrives on challenge – not on routines.
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9. Motivational of Employees
 Children are part of the Audi family.
 Work and life – we’re flexible
 Where health comes naturally
 Well provided-for in retirement
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10. Grouping & Teaming of Employees
 Formal and common group.
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11. Leadership Styles
 Democratic Leadership.
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12. Social Responsibility of the Organization12
Green IT – energy-saving data center
Intelligent water usage and treatment
Audi A3 body shop
Oak Forest research project
Saving energy at work
Environmental management and partnerships
Bavarian Environmental Pact IV project
Audi has implemented the EMAS (Eco-Management and Audit
Scheme) environmental management system of the European Union
which goes far beyond standard requirements.

13.  Synthetic fuels: Audi e-fuels
 Audi is developing renewable forms of energy – which are known as Audi e-fuels –
because they can make a large contribution towards CO2 neutrality. For this, Audi is
playing a part in the development and production of third-generation renewable fuels,
which do not compete with the production of food or animal feed.
 Audi e-gas project
 The Audi e-gas project makes an important contribution towards carbon-neutral mobility.
It involves generating synthetic natural gas in a power-to-gas plant, which serves as fuel
for the gas-powered Audi models. Along with its potential for carbon-neutral operation
and low fuel costs, this technology offers other benefits as well.
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14. References
 http://www.audi.com/corporate/en/company/corporate-strategy.html
 http://www.audi.com/corporate/en/careers/working-at-audi/corporate-
culture.html#fullwidthpar__ah_2
 http://www.audi.com/corporate/en/careers/working-at-audi/work-life-balance.html
 http://www.audi.com/corporate/en/company/history/events.html
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15. Thank you
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