AKQA New York challenged us to develop a social media campaign targeting guys with the objective of getting them to drink more Smirnoff vodka.
Strategists:
Eva Sciave, Jessica Collins, Pankaj Rawat, Rachel Stallworth and Krystal Plomatos
Art Direction by Rachel Stallworth.
Once again, I've tweaked a previous presentation as my design skills improve. The inspiration came from the charity:water website.
Once again, any feedback would be useful. Thanks
Don't be rich. Live rich. Presentation for Thomas Cooknomadznu
One year on the road.
While working.
It can be done.
*Interested in an inspiring presentation for your school/company/organization? Check us out!
http://nomadz.nu/speaking/*
Once again, I've tweaked a previous presentation as my design skills improve. The inspiration came from the charity:water website.
Once again, any feedback would be useful. Thanks
Don't be rich. Live rich. Presentation for Thomas Cooknomadznu
One year on the road.
While working.
It can be done.
*Interested in an inspiring presentation for your school/company/organization? Check us out!
http://nomadz.nu/speaking/*
AKQA New York challenged us to develop a social media campaign targeting guys with the objective of getting them to drink more Smirnoff vodka.
Strategists:
Eva Sciave, Jessica Collins, Pankaj Rawat, Rachel Stallworth and Krystal Plomatos
Art Direction by Rachel Stallworth.
-Presented to representatives from Audi North America & associates from Venables Bell & Partners
-An Integrated Campaign Targeting Millennials
-Strategic Brand Concepts Class at VCU Brandcenter
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In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
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My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
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Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
AKQA New York challenged us to develop a social media campaign targeting guys with the objective of getting them to drink more Smirnoff vodka.
Strategists:
Eva Sciave, Jessica Collins, Pankaj Rawat, Rachel Stallworth and Krystal Plomatos
Art Direction by Rachel Stallworth.
-Presented to representatives from Audi North America & associates from Venables Bell & Partners
-An Integrated Campaign Targeting Millennials
-Strategic Brand Concepts Class at VCU Brandcenter
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
29. authentic Red
Mailing
the Authentic red sipping glass collection
sent to you
on your birthday
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Vestibulum sed tortor ac felis
varius ornare.
Thursday, April 1, 2010
34. Eva Schiave - Don"t quote me- Pankaj
Jessica Henley Collins - Rachel just had a staring contest
with my cat and she won.
Ken Leeeeeeeeee. Tulibu Dibu Douchoo Ken
Leeeee
authentic Red
Thursday, April 1, 2010
Tags
35. Eva Schiave - Don"t quote me- Pankaj
Jessica Henley Collins - Rachel just had a staring contest
with my cat and she won.
kfPlomatos - Ken Leeeeeeeeee. Tulibu Tulibu Dibu Douchoo
Ken Leeeeeeeeee. Dibu Douchoo. Ken Ken
Leeeee
Leeeeeeee
authentic Red
Thursday, April 1, 2010
Tags
36. Incentive:
Using ”#authentic red”
Thursday, April 1, 2010
37. Incentive:
Using ”#authentic red”
earns you more
authentic red Products
Thursday, April 1, 2010
38. Authentic
red
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Vestibulum sed tortor ac
felis varius ornare. Lorem ipsum dolor sit
amet, consectetur adipiscing elit.
Vestibulum sed tortor ac felis varius
ornare.
authentic Red
Online Music
Thursday, April 1, 2010
39. C O M M U N I C AT I O N S C O N T E X T S T R AT E G Y
Augmenting the Authentic Drinking Experience When/Where Young Men are Experimenting with New Drinks
Awareness Experience Preference Advocacy
CONSUMER NEEDS
Education Affirmation Way to Share
Guidance
They are curious Spread their love of
Want to know what and want quick Want a drink that “Authentic Red” and
drinks are cool and knowledge to look/ makes them legit ritual of vodka
good feel “in the know” drinking
C O N T E N T I M P L I C AT I O N S
The original is still an
option, and Smirnoff Introduce them What’s more legit Give them the
is the best choice for to a new way to than the original? tools to share
any occasion drink vodka
CONTENT CHOICE
Glass Ware
Music (Stations, Playlists, Downloads)
Communication on Packaging “Authentic Red” Tags (Twitter, Email , Texting)
Smirnoff Girls & Schwag Branded Merchandise (Chiller)
Point of Purchase
Mailing Kit
Thursday, April 1, 2010
41. future:
Create
demand
Own in bars
in home
Thursday, April 1, 2010
42. future:
Create
demand
Create for black
demand
Own in bars
in home
Thursday, April 1, 2010
43. How does it work with
current campaign - ”Be there”
•Since Smirnoff is off-premise, we must own at-home
•This campaign expands the definition of “there”
•Their place is the place to “be”
Thursday, April 1, 2010
44. Insight smirnoff has been emasculated
Observation masculinity = the ability to drink it neat
opportunity add another way to drink Smirnoff
strategy
reintroduce authentic drinking culture
reintroduce authentic drinking culture
context
strategy augment where men experiment with drinks
augment where men experiment with drinks
reason to
believe only the world’s #1 Vodka can stand alone
only the world’s #1 Vodka can stand alone
Thursday, April 1, 2010