The document contains data from a Brand USA study on international arrivals to the United States from 2000-2020. It shows graphs of arrivals from various countries over time, as well as their projected growth from 2012-2021. Additional data is presented on factors influencing international travelers' destination selection process for trips to the US, including their consideration of the US as a destination, intent to visit, and sources of information used. Key sources of information include recommendations, travel guides, websites (particularly online travel agencies and review sites), and digital/print advertising. The document provides this data for several international markets including Canada, Mexico, UK, Germany, Japan, Brazil, Australia, and China.
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
This document summarizes China's outbound travel market and Chinese tourism to the U.S. It provides statistics on China's population and economic growth from 2010 to 2013. It also includes data on Chinese outbound travel from 1995 to 2014 and projections to 2020. Charts show the top destinations of Chinese travelers, with only 10% traveling long-haul and 1.5% visiting the U.S., as well as the market share of countries competing for Chinese outbound travel to 2024, with the U.S. projected to become the number two destination behind France. Additional sections cover Chinese visitors, expenditures, and airlift to the U.S., visa updates, travel trends, the China travel trade landscape, and China's media landscape
This document provides an overview of consumer and agency trends for international members of the American Society of Travel Agents (ASTA). It discusses the size and demographics of the US travel marketplace and agency industry. It also examines international travel trends, the characteristics of ASTA's domestic and international members, and highlights from a survey of ASTA members working with international partners. Key points include the growth in international sales for US agencies, rising travel agent usage in the US, and Europe, the Caribbean, and Asia being top overseas destinations for American travelers.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
This document summarizes China's outbound travel market and Chinese tourism to the U.S. It provides statistics on China's population and economic growth from 2010 to 2013. It also includes data on Chinese outbound travel from 1995 to 2014 and projections to 2020. Charts show the top destinations of Chinese travelers, with only 10% traveling long-haul and 1.5% visiting the U.S., as well as the market share of countries competing for Chinese outbound travel to 2024, with the U.S. projected to become the number two destination behind France. Additional sections cover Chinese visitors, expenditures, and airlift to the U.S., visa updates, travel trends, the China travel trade landscape, and China's media landscape
This document provides an overview of consumer and agency trends for international members of the American Society of Travel Agents (ASTA). It discusses the size and demographics of the US travel marketplace and agency industry. It also examines international travel trends, the characteristics of ASTA's domestic and international members, and highlights from a survey of ASTA members working with international partners. Key points include the growth in international sales for US agencies, rising travel agent usage in the US, and Europe, the Caribbean, and Asia being top overseas destinations for American travelers.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
- French travelers typically take local and overseas holidays of one or two weeks duration. They travel within their country more often than global averages.
- Traditional travel agents and online travel websites are critical information sources for older French travelers when deciding on holidays, while younger travelers rely more on friends and family recommendations.
- Value for money is the most important factor when choosing a location or activity for French travelers, while relaxation is less important compared to global averages. Historical sites are the most common interest.
- TripAdvisor has seen significant growth over the past decade, now receiving over 190 million monthly visitors globally.
- Mobile usage is increasingly important for travel planning, research and booking, with nearly half of TripAdvisor users researching destinations on their phones.
- The Chinese outbound travel market is growing rapidly and will be a major driver of future tourism, with over 60% of additional Asian travelers by 2030 expected to be from China. Chinese travelers are looking beyond Asia to destinations like Europe and America.
This document introduces Holi-swAP, an app that allows travelers to swap experiences at different hotels. It aims to provide travelers with new activities to reduce boredom and enhance their holidays. The app will partner with hotels, who can gain new customers and feedback through the experience swaps. Financial backers are sought to develop the app, launch a marketing campaign, and generate revenue through hotel listings and in-app advertising. The target market is package holidaymakers, and statistics show strong demand for all-inclusive resorts and a willingness to return to familiar locations.
Attracting the European Market by Richard Singer - Arabian Travel Market 2014TravelzooPR
This document discusses travel trends in Europe and strategies for appealing to European travelers. It provides data from surveys of travelers in the UK, Germany, France and Spain on their travel behaviors and perceptions of destinations in the Middle East. Some key findings include that while many Europeans have not visited the region, most would consider returning or recommending it to others. The document also outlines the shift to mobile platforms and the need for travel companies and destinations to have a strong mobile presence. It provides case studies on successful Travelzoo campaigns to destinations in the Middle East that drove room nights and passenger bookings.
The document discusses the BBC's global reach and influence through its various platforms including BBC World News, bbc.com, mobile apps, and social media. It notes that BBC World News reaches over 380 million households globally and bbc.com reaches 58 million unique users every month. The document then discusses the BBC audience in more detail, noting that they are influential international travelers who take multiple trips abroad each year and have high spending levels. It positions the BBC as being able to help advertisers effectively reach this global and affluent audience through trusted storytelling across its various channels and platforms.
How people use mobile to search and book travel Sergio Campi
The document provides insights from a survey of 955 travelers in Australia, UK, US, Canada, Ireland and New Zealand about their use of mobile apps and websites for travel planning and booking. Some key findings:
- Most travelers have multiple travel apps installed and use them regularly, especially airline apps. App usage for travel is increasing.
- Travelers prefer using apps to search for and book flights and accommodation, while preferring websites for car rentals and destination activities.
- Notifications, ease of use, and storing user preferences drive app usage over mobile websites. Bad app experiences can reduce loyalty.
- While desktops are still popular for trip research, apps are gaining ground as the preferred channel
Cimigo surveyed 700 urban Vietnamese consumers aged 15-45, to understand their domestic and international travel habits and preferences.
Please download here for: Vietnamese version: http://bit.ly/1AB7DNz
Japanese version: http://bit.ly/1EbPruk
The document discusses effective marketing strategies used by travel agencies. It provides data from ASTA's Marketing & Customer Retention Report on common agency marketing practices. More than half of agencies have a marketing plan, with most advertising. Print ads and yellow pages are still popular mediums. Referrals are the most effective lead generation method and most agencies get 3-5 new leads per month. Direct mail, email and referrals are the most used communication methods with current clients. The document also provides examples of successful marketing campaigns from individual agencies, such as incentives for referrals and hosting cruise promotion events.
Travelers road-to-decision-affluent-insights research-studiesDavid Mora
1) Affluent travelers rely heavily on digital sources for travel inspiration, research, and booking, moving across devices throughout the travel process.
2) Affluents continue to comparison shop extensively, especially for hotels, and are increasingly interested in alternatives to traditional accommodations and transportation.
3) While brand websites, search engines, and online travel agencies remain the most important online sources for planning, affluents also turn to user reviews and are increasingly inspired by social media and online videos.
This document discusses traveler behavior and online travel research and booking trends in Asia Pacific (APAC) markets based on a study. Some key findings include:
- Most travel research is done 1 week prior to booking, with over 15 visits to travel sites in the week of booking. Emerging markets consult more sources than mature markets.
- Over half of travelers in mature APAC markets use only online sources to plan trips, versus around a quarter in emerging markets.
- Travelers primarily use online sources to compare prices, products, and features, and look for reviews. Video content strongly influences accommodation choices.
- Nearly half of emerging market travelers use smartphones to plan trips, consulting both hotel websites and OTAs equally
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
The document summarizes key trends from a study on online travel research and booking behaviors:
1. Many consumers are still planning trips in 2009, though some will cut back on spending. Affordability and deals will be important factors in destination selection.
2. Search engines are the top information source for researching destinations, outpacing online travel agencies. Websites must better engage visitors referred from search.
3. Travelers spend significant time researching destinations online, visiting many sites, before making booking decisions. Online travel agencies are not capturing consumers early in the research process.
4. Promoting value adds like upgrades and packages can influence destination selection as travelers prioritize saving money during trip planning.
Our identity management solution integrates with dozens of data providers, such as Acxiom, Experian, TransUnion, Mastercard, etc. allowing us to analyze off and online behaviors leveraging the insights each data provider can provide.
Effectively, through this analysis solution, we can understand exactly what your audience does and how it behaves both online and offline helping to provide critical insights that we can plan and execute against.
This is a sample of the insights we're able to deliver when analyzing your audience and each analysis can be customized based on the specific categories and intel you're looking to understand.
Google, the customer journey: WTM Travel Perspective 2013Mark Frary
The document discusses the evolving online customer journey for travel planning. It notes that customer journeys are more complex as they use multiple devices and touchpoints. The summary highlights that customers now begin their travel research online across many sites, use mobile devices throughout the process, and remain connected even during their trips by researching locations and sharing experiences on social media. The online journey is interconnected with offline interactions as well. Brands must meet customers at each stage of this new multi-screen journey to remain relevant throughout the planning, booking, and travel experience.
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
This document summarizes the findings of a 2011 study on global travel agents' use of global distribution systems (GDS). The study had the objectives of measuring awareness of GDS promotional messages, evaluating how often agents use GDS marketing tools, and profiling participating travel agents. It found that 69% of agents were aware of GDS promotions, and nearly half reported making bookings from these messages. The majority of agents said showing the best available rate, even if not negotiated, best prompts booking a hotel. The document concludes by providing contact information for inquiries about purchasing GDS advertising.
The document discusses how the Hawaii Tourism Authority (HTA) and Expedia Media Solutions are using technology and data to drive consumers along the path to purchase for travel to Hawaii. It outlines that travel planning is complex, with consumers visiting many travel sites and considering multiple destinations in the months before booking. It then describes how HTA partnered with Expedia to create an interactive microsite highlighting the uniqueness of Hawaii through creative imagery and video. The results were a 75% video completion rate on the microsite and 20-40% year-over-year increases in passenger and hotel room night demand for Hawaii.
Influencing Travel Decisions: Stephen outerbridgeCruiseNL2011
The document discusses the impact of technology and the internet on leisure travel. It notes that virtually all travel entities now have an online presence, and the internet profoundly impacts every step of travelers' decision making and purchasing processes. While the internet provides many benefits like access to information and price transparency, it can also lead to issues like too much content, credibility concerns, and fragmentation during consumers' research. The role of travel agents has changed due to online booking options, but agents still provide value through professional advice and customer support. Travelers indicate high confidence in family and friend recommendations over other information sources for travel decisions. Technology is seen as useful for research but complex purchases are still difficult using only online options.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
The document summarizes hotel performance data for the total US, Colorado ski areas, and select ski markets. Some key points:
- Total US and Colorado ski area hotel demand, occupancy, ADR, and revenue reached all-time highs in February 2014. Occupancy is expected to continue slowing but ADR growth will remain steady.
- Winter 2013/2014 saw strong RevPAR growth for Colorado ski areas, with room demand, occupancy, and ADR all higher than previous seasons. Weekday and weekend occupancy and ADR were also healthy.
- Summer 2013 was the best summer yet for Colorado ski area room demand, though occupancy was slightly lower than 2012. ADR growth is expected to continue in
This one-hour session will provide marketing professionals strategies for driving results with Facebook advertising. Christine Warner, Travel Business Lead at Facebook, will share best practices for using Facebook ads to promote travel businesses. Attendees will learn how to set goals, target audiences, optimize campaigns and measure success on the platform.
- French travelers typically take local and overseas holidays of one or two weeks duration. They travel within their country more often than global averages.
- Traditional travel agents and online travel websites are critical information sources for older French travelers when deciding on holidays, while younger travelers rely more on friends and family recommendations.
- Value for money is the most important factor when choosing a location or activity for French travelers, while relaxation is less important compared to global averages. Historical sites are the most common interest.
- TripAdvisor has seen significant growth over the past decade, now receiving over 190 million monthly visitors globally.
- Mobile usage is increasingly important for travel planning, research and booking, with nearly half of TripAdvisor users researching destinations on their phones.
- The Chinese outbound travel market is growing rapidly and will be a major driver of future tourism, with over 60% of additional Asian travelers by 2030 expected to be from China. Chinese travelers are looking beyond Asia to destinations like Europe and America.
This document introduces Holi-swAP, an app that allows travelers to swap experiences at different hotels. It aims to provide travelers with new activities to reduce boredom and enhance their holidays. The app will partner with hotels, who can gain new customers and feedback through the experience swaps. Financial backers are sought to develop the app, launch a marketing campaign, and generate revenue through hotel listings and in-app advertising. The target market is package holidaymakers, and statistics show strong demand for all-inclusive resorts and a willingness to return to familiar locations.
Attracting the European Market by Richard Singer - Arabian Travel Market 2014TravelzooPR
This document discusses travel trends in Europe and strategies for appealing to European travelers. It provides data from surveys of travelers in the UK, Germany, France and Spain on their travel behaviors and perceptions of destinations in the Middle East. Some key findings include that while many Europeans have not visited the region, most would consider returning or recommending it to others. The document also outlines the shift to mobile platforms and the need for travel companies and destinations to have a strong mobile presence. It provides case studies on successful Travelzoo campaigns to destinations in the Middle East that drove room nights and passenger bookings.
The document discusses the BBC's global reach and influence through its various platforms including BBC World News, bbc.com, mobile apps, and social media. It notes that BBC World News reaches over 380 million households globally and bbc.com reaches 58 million unique users every month. The document then discusses the BBC audience in more detail, noting that they are influential international travelers who take multiple trips abroad each year and have high spending levels. It positions the BBC as being able to help advertisers effectively reach this global and affluent audience through trusted storytelling across its various channels and platforms.
How people use mobile to search and book travel Sergio Campi
The document provides insights from a survey of 955 travelers in Australia, UK, US, Canada, Ireland and New Zealand about their use of mobile apps and websites for travel planning and booking. Some key findings:
- Most travelers have multiple travel apps installed and use them regularly, especially airline apps. App usage for travel is increasing.
- Travelers prefer using apps to search for and book flights and accommodation, while preferring websites for car rentals and destination activities.
- Notifications, ease of use, and storing user preferences drive app usage over mobile websites. Bad app experiences can reduce loyalty.
- While desktops are still popular for trip research, apps are gaining ground as the preferred channel
Cimigo surveyed 700 urban Vietnamese consumers aged 15-45, to understand their domestic and international travel habits and preferences.
Please download here for: Vietnamese version: http://bit.ly/1AB7DNz
Japanese version: http://bit.ly/1EbPruk
The document discusses effective marketing strategies used by travel agencies. It provides data from ASTA's Marketing & Customer Retention Report on common agency marketing practices. More than half of agencies have a marketing plan, with most advertising. Print ads and yellow pages are still popular mediums. Referrals are the most effective lead generation method and most agencies get 3-5 new leads per month. Direct mail, email and referrals are the most used communication methods with current clients. The document also provides examples of successful marketing campaigns from individual agencies, such as incentives for referrals and hosting cruise promotion events.
Travelers road-to-decision-affluent-insights research-studiesDavid Mora
1) Affluent travelers rely heavily on digital sources for travel inspiration, research, and booking, moving across devices throughout the travel process.
2) Affluents continue to comparison shop extensively, especially for hotels, and are increasingly interested in alternatives to traditional accommodations and transportation.
3) While brand websites, search engines, and online travel agencies remain the most important online sources for planning, affluents also turn to user reviews and are increasingly inspired by social media and online videos.
This document discusses traveler behavior and online travel research and booking trends in Asia Pacific (APAC) markets based on a study. Some key findings include:
- Most travel research is done 1 week prior to booking, with over 15 visits to travel sites in the week of booking. Emerging markets consult more sources than mature markets.
- Over half of travelers in mature APAC markets use only online sources to plan trips, versus around a quarter in emerging markets.
- Travelers primarily use online sources to compare prices, products, and features, and look for reviews. Video content strongly influences accommodation choices.
- Nearly half of emerging market travelers use smartphones to plan trips, consulting both hotel websites and OTAs equally
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
The document summarizes key trends from a study on online travel research and booking behaviors:
1. Many consumers are still planning trips in 2009, though some will cut back on spending. Affordability and deals will be important factors in destination selection.
2. Search engines are the top information source for researching destinations, outpacing online travel agencies. Websites must better engage visitors referred from search.
3. Travelers spend significant time researching destinations online, visiting many sites, before making booking decisions. Online travel agencies are not capturing consumers early in the research process.
4. Promoting value adds like upgrades and packages can influence destination selection as travelers prioritize saving money during trip planning.
Our identity management solution integrates with dozens of data providers, such as Acxiom, Experian, TransUnion, Mastercard, etc. allowing us to analyze off and online behaviors leveraging the insights each data provider can provide.
Effectively, through this analysis solution, we can understand exactly what your audience does and how it behaves both online and offline helping to provide critical insights that we can plan and execute against.
This is a sample of the insights we're able to deliver when analyzing your audience and each analysis can be customized based on the specific categories and intel you're looking to understand.
Google, the customer journey: WTM Travel Perspective 2013Mark Frary
The document discusses the evolving online customer journey for travel planning. It notes that customer journeys are more complex as they use multiple devices and touchpoints. The summary highlights that customers now begin their travel research online across many sites, use mobile devices throughout the process, and remain connected even during their trips by researching locations and sharing experiences on social media. The online journey is interconnected with offline interactions as well. Brands must meet customers at each stage of this new multi-screen journey to remain relevant throughout the planning, booking, and travel experience.
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
This document summarizes the findings of a 2011 study on global travel agents' use of global distribution systems (GDS). The study had the objectives of measuring awareness of GDS promotional messages, evaluating how often agents use GDS marketing tools, and profiling participating travel agents. It found that 69% of agents were aware of GDS promotions, and nearly half reported making bookings from these messages. The majority of agents said showing the best available rate, even if not negotiated, best prompts booking a hotel. The document concludes by providing contact information for inquiries about purchasing GDS advertising.
The document discusses how the Hawaii Tourism Authority (HTA) and Expedia Media Solutions are using technology and data to drive consumers along the path to purchase for travel to Hawaii. It outlines that travel planning is complex, with consumers visiting many travel sites and considering multiple destinations in the months before booking. It then describes how HTA partnered with Expedia to create an interactive microsite highlighting the uniqueness of Hawaii through creative imagery and video. The results were a 75% video completion rate on the microsite and 20-40% year-over-year increases in passenger and hotel room night demand for Hawaii.
Influencing Travel Decisions: Stephen outerbridgeCruiseNL2011
The document discusses the impact of technology and the internet on leisure travel. It notes that virtually all travel entities now have an online presence, and the internet profoundly impacts every step of travelers' decision making and purchasing processes. While the internet provides many benefits like access to information and price transparency, it can also lead to issues like too much content, credibility concerns, and fragmentation during consumers' research. The role of travel agents has changed due to online booking options, but agents still provide value through professional advice and customer support. Travelers indicate high confidence in family and friend recommendations over other information sources for travel decisions. Technology is seen as useful for research but complex purchases are still difficult using only online options.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
The document summarizes hotel performance data for the total US, Colorado ski areas, and select ski markets. Some key points:
- Total US and Colorado ski area hotel demand, occupancy, ADR, and revenue reached all-time highs in February 2014. Occupancy is expected to continue slowing but ADR growth will remain steady.
- Winter 2013/2014 saw strong RevPAR growth for Colorado ski areas, with room demand, occupancy, and ADR all higher than previous seasons. Weekday and weekend occupancy and ADR were also healthy.
- Summer 2013 was the best summer yet for Colorado ski area room demand, though occupancy was slightly lower than 2012. ADR growth is expected to continue in
This one-hour session will provide marketing professionals strategies for driving results with Facebook advertising. Christine Warner, Travel Business Lead at Facebook, will share best practices for using Facebook ads to promote travel businesses. Attendees will learn how to set goals, target audiences, optimize campaigns and measure success on the platform.
This document discusses sales tracking and driving business through people. It is authored by Myburgh Truter, Regional Manager at Booking.com, and Nicholas Doble, Area Manager at Booking.com. The document is sponsored by the hashtag #mtntrvl.
Data from hotel stays can provide valuable insights when analyzed properly. Hotel companies that invest in analytics can optimize pricing and other decisions to maximize profits. With the right tools and strategies, data turns into dollars for hotels that make informed choices based on their unique market conditions.
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...mtntrvl
This document summarizes information about destination marketing organizations (DMOs) and trends in the industry:
1) It provides statistics on DMOs, such as over 600 member organizations in 16 countries with $2.5 billion in annual budgets. The average US DMO has 13 staff and is mostly independent and non-profit.
2) It discusses trends in consumer behavior like increased online activity and an expectation of integrated experiences across channels. This is transforming DMO roles to focus more on value than relevancy.
3) A case study is presented on a regional DMO that fulfills economic development, marketing, and chamber of commerce functions for a valley in Colorado.
4) New resources are summarized
The document discusses best practices for creating a data-driven destination, including 7 key practices: 1) measuring metrics that matter like signals of intent to travel, 2) agile advertising through testing and refining campaigns based on analytics, 3) tracking market performance and matching it to campaign activity, 4) benchmarking competitors, 5) stakeholder participation, 6) establishing workflows, and 7) centralized reporting. It provides examples of measuring campaign performance for different destinations and analyzing signals of intent, costs, and other data to improve advertising approaches.
Video Storytelling to Reach & Influence Today's Travelermtntrvl
This document discusses the role of video storytelling in travel marketing. It introduces Google's H-H-H framework for video types: Hygiene videos which are always-on content for core audiences, Hub videos which are scheduled push content for prime prospects, and Hero videos which are large-scale tentpole events for broad awareness. It then walks through the travel cycle of dreaming, research, booking, experiencing, and sharing a trip, and how different video types can be used most effectively at each stage of the process to influence travelers. The document concludes with questions.
Resorts discussed ways to connect with families and enhance the family ski vacation experience. Some key strategies included:
- Making the experience easy and hassle-free through flexible tickets, rental delivery, beginner terrain and lifts
- Providing ample family-oriented activities both on and off the slopes like tubing, snow forts, lessons and events
- Effectively communicating family-friendly upgrades and perks through blogs, social media, and grassroots word-of-mouth campaigns
Family Skiing: What makes this growth engine roar?mtntrvl
Resorts discussed ways to connect with families and enhance the family ski vacation experience. They focus on making skiing accessible and affordable for families through programs like free skiing for kids and bundled ticket/rental/lesson packages. Resorts aim to reduce hassles and provide ample family-friendly activities and events. Communicating through targeted emails, social media, blogs and word-of-mouth was emphasized as important to reach families effectively.
This document summarizes a presentation given by Robert Stackpole from the U.S. Department of Commerce on international travel to the U.S. It discusses how international travel accounts for a large portion of tourism spending and jobs. It provides data on the top international markets for travel to the U.S. in 2013, including visitor numbers and spending from countries like Canada, Mexico, the UK, Japan, and Brazil. Forecasts predict continued growth in international visitors between 2014-2018, with particularly strong increases expected from countries like China, Brazil, and others.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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2. USA Arrivals
0
5
10
15
20
25
2000 2005 2010 2015 2020
Australia
Belgium
Brazil
Canada
China
France
Germany
Hong Kong
Italy
Japan
Netherlands
Russia
Singapore
UK
Korea
India
Mexico (total)
Colombia
Venezuela
Argentina
CO+AR+VZ
Source: Brand USA proprietary research, OTTI, Tourism Economics
Millions
3. USA Arrivals
0
1
2
3
4
5
6
7
2000 2005 2010 2015 2020
Australia
Belgium
Brazil
China
France
Germany
Hong Kong
Italy
Japan
Netherlands
Russia
Singapore
UK
Korea
India
Colombia
Venezuela
Argentina
CO+AR+VZ
Source: Brand USA proprietary research, OTTI, Tourism Economics
Millions
4. USA Arrivals
0
1
2
3
4
5
6
7
2000 2005 2010 2015 2020
Brazil
China
Germany
Japan
UK
CO+AR+VZ
Source: Brand USA proprietary research, OTTI, Tourism Economics
Millions
5. -50%
0%
50%
100%
150%
200%
250%
300%
350%
400%
0% 20% 40% 60% 80% 100% 120%
Canada
Mexico*
United Kingdom
Japan
Germany
Brazil
China
France
South Korea*
Australia
Nordic/Benelux*
Russia
India*
USA Arrivals
Russia
India
Brazil
Canada
Mexico
China
Source: Brand USA proprietary research, OTTI, Tourism Economics
Long Haul Market Share (CA, MX Total Share)
2012/2021 USA Arrivals Growth
(Inner circles represent 2012 arrival volume;
grey outer circles represent forecasted 2021 arrivals)
6. -50%
0%
50%
100%
150%
200%
250%
300%
350%
400%
-20% 0% 20% 40% 60% 80% 100% 120%
Canada
Mexico*
United Kingdom
Japan
Germany
Brazil
China
France
Australia
Russia
India*
Total Foreign Departures
Russia
India
Brazil
Canada
Mexico
China
Source: Brand USA proprietary research, OTTI, Tourism Economics
2012/2021 USA Arrivals Growth
(Inner circles represent 2012 total foreign departures;
grey outer circles represent forecasted 2021 foreign departures)
Long Haul Market Share (CA, MX Total Share)
8. Mexico – 21%
Russia – 21%
Japan – 30%
Canada – 31%
France – 34%
India – 37%
Germany – 41%
Australia – 42%
United Kingdom – 45%
Brazil – 50%
South Korea – 52%
China – 60%
USA Wish List Share
* International travelers in Canada and Mexico
Source: Brand USA Global Intelligence Program and PhoCusWright, Inc.
Percentage of intercontinental travelers*
who list USA on their destination wish list
9. Intent to Visit USA
* International travelers in Canada and Mexico
Source: Brand USA Global Intelligence Program and PhoCusWright, Inc.
Percentage of intercontinental travelers*
who are likely to visit in next 12 months
Russia – 15%
France – 17%
Australia – 18%
Germany – 19%
South Korea – 26%
United Kingdom – 27%
Japan – 36%
India – 45%
Brazil – 57%
China – 59%
Canada – 66%
Mexico – 73%
10. Destination Selection Channels - Canada
66%
42%
27%
27%
25%
22%
19%
12%
10%
9%
8%
7%
7%
6%
5%
6%
70%
48%
28%
28%
25%
23%
21%
13%
11%
10%
8%
8%
8%
6%
6%
6%
Websites via computer or laptop
Personal recommendations from friends/family
Information in printed travel guidebooks
Personal advice from travel professionals/travel agents
Printed publications, articles or brochures
Websites or applications via tablet
Online advertising/email
Printed advertising
Websites or applications via mobile phone
Programmes on TV/radio
Calls to airlines
Calls/visits to city/state destination travel bureaus/tourist…
Calls to hotels
TV/radio advertising
Other
Not sure
Total
Likely Visit U.S. in Next Trip
Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply.
Base: Canada intercontinental travelers (N=946), Canada travelers who will likely visit the U.S. in their next intercontinental trip
(n=462)
Source: Brand USA Custom Study
11. Destination Selection Channels - Mexico
1
Base: Likely to take a future trip to the US (n=1240)
Q40. Thinking about a FUTURE trip to the United States, what sources of information are you likely to use/have used to plan this trip? Please
select all that apply.
63%
55%
38%
35%
28%
28%
28%
27%
26%
20%
19%
18%
18%
3%
2%
Websites via computer
Personal recommendations from…
Personal advice from travel…
Websites or applications via tablet
Information in printed travel guidebooks
Online advertising/email
Websites or applications via mobile phone
Calls to travel providers, such as airlines…
Printed publications, articles or brochures
Calls/visits to city/state travel…
TV/radio advertising
Printed advertising
Programs on TV/radio
Not sure
Other
12. Destination Selection Channels - UK
65%
37%
26%
21%
19%
19%
16%
13%
13%
8%
8%
7%
7%
6%
5%
5%
71%
40%
27%
24%
24%
18%
19%
15%
19%
10%
11%
7%
9%
8%
5%
5%
Websites via computer or laptop
Personal recommendations from friends/family
Information in printed travel guidebooks
Printed publications, articles or brochures
Websites or applications via tablet
Personal advice from travel professionals/travel agents
Online advertising/email
Programmes on TV/radio
Websites or applications via mobile phone
Calls/visits to city/state destination travel bureaus/tourist…
Printed advertising
Calls to airlines
Calls to hotels
TV/radio advertising
Other
Not sure
Total
Likely Visit U.S. in Next Trip
Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply.
Base: U.K. intercontinental travelers (N=1,003), U.K. travelers who will likely visit the U.S. in their next intercontinental trip (n=406)
Source: Brand USA Custom Study
13. Destination Selection Channels - Germany
62%
42%
41%
28%
25%
14%
13%
12%
11%
10%
7%
7%
5%
5%
7%
4%
65%
46%
43%
30%
25%
15%
15%
15%
9%
14%
6%
6%
6%
5%
6%
4%
Websites via computer or laptop
Personal recommendations from friends/family
Information in printed travel guidebooks
Personal advice from travel professionals/travel agents
Printed publications, articles or brochures
Online advertising/email
Programmes on TV/radio
Websites or applications via tablet
Printed advertising
Websites or applications via mobile phone
Calls to airlines
Calls/visits to city/state destination travel bureaus/tourist…
Calls to hotels
TV/radio advertising
Other (please specify)
Not sure
Total
Likely Visit U.S. in Next Trip
Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply.
Base: Germany intercontinental travelers (N=1,089), Germany travelers who will likely visit the U.S. in their next intercontinental
trip (n=370)
Source: Brand USA Custom Study
14. Destination Selection Channels - Japan
64%
39%
29%
20%
17%
16%
16%
14%
14%
13%
12%
9%
8%
6%
1%
2%
76%
47%
33%
27%
17%
21%
21%
13%
16%
13%
13%
8%
9%
6%
1%
1%
Websites via computer or laptop
Information in printed travel guidebooks
Printed publications, articles or brochures
Personal recommendations from friends/family
Personal advice from travel professionals/travel agents
Programmes on TV/radio
Websites or applications via tablet
Calls/visits to city/state destination travel bureaus/tourist…
Online advertising/email
Websites or applications via mobile phone
Printed advertising
TV/radio advertising
Calls to airlines
Calls to hotels
Other (please specify)
Not sure
Total
Likely Visit U.S. in Next Trip
Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply.
Base: Japan intercontinental travelers (N=1,036), Japan travelers who will likely visit the U.S. in their next intercontinental trip
(n=319)
Source: Brand USA Custom Study
15. Destination Selection Channels - Brazil
1
.
Base: Likely to take a future trip to the US (n=1227)
Q40. Thinking about a FUTURE trip to the United States, what sources of information are you likely to use/have used to plan this trip? Please
select all that apply.
58%
49%
44%
37%
33%
31%
27%
27%
21%
21%
19%
17%
16%
2%
2%
Websites via computer
Personal recommendations from friends/family
Personal advice from travel…
Information in printed travel guidebooks
Online advertising/email
Calls/visits to city/state travel bureaus/tourist…
Websites or applications via tablet
Calls to travel providers, such as airlines and…
Printed advertising
Websites or applications via mobile phone
Printed publications, articles or brochures
TV/radio advertising
Programs on TV/radio
Other
Not sure
16. Destination Selection Channels - Australia
71%
49%
36%
34%
30%
26%
23%
18%
16%
15%
11%
10%
9%
8%
4%
4%
78%
51%
43%
41%
35%
34%
24%
22%
16%
15%
13%
12%
10%
12%
4%
1%
Websites via computer or laptop
Personal recommendations from friends/family
Information in printed travel guidebooks
Personal advice from travel professionals/travel agents
Printed publications, articles or brochures
Websites or applications via tablet
Online advertising/email
Programmes on TV/radio
Websites or applications via mobile phone
Printed advertising
Calls/visits to city/state destination travel bureaus/tourist…
Calls to airlines
TV/radio advertising
Calls to hotels
Other
Not sure
Total
Likely Visit U.S. in Next Trip
Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply.
Base: Australia intercontinental travelers (N=1,034), Australia travelers who will likely visit the U.S. in their next intercontinental
trip (n=268)
Source: Brand USA Custom Study
17. Destination Selection Channels - China
66%
53%
43%
42%
34%
34%
30%
28%
26%
24%
24%
22%
21%
13%
1%
0%
69%
55%
47%
47%
41%
36%
34%
31%
29%
27%
28%
25%
25%
16%
1%
1%
Websites via computer or laptop
Personal recommendations from friends/family
Personal advice from travel professionals/travel agents
Websites or applications via tablet
Websites or applications via mobile phone
Information in printed travel guidebooks
Programmes on TV/radio
Online advertising/email
Printed publications, articles or brochures
Calls to airlines
TV/radio advertising
Calls/visits to city/state destination travel bureaus/tourist…
Calls to hotels
Printed advertising
Not sure
Other (please specify)
Total
Likely Visit U.S. in Next Trip
Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply.
Base: China intercontinental travelers (N=1,475), China travelers who will likely visit the U.S. in their next intercontinental trip
(n=737)
Source: Brand USA Custom Study
18. Website Used in Destination Selection -Canada
72%
69%
61%
56%
28%
33%
22%
13%
14%
5%
2%
General search engines, such as Google
Online travel agency websites, such as Expedia ca
Traveller review websites, such as TripAdvisor
Airline websites, such as AirCanada com
Travel guide websites, such as Lonely Planet
Hotel brand websites, such as Marriott com
Destination websites, such as such as nycgo com
Social networking websites, such as Facebook
Magazine websites/newspaper websites, such as
theglobeandmail com
Other
No specific website
Likely Visit U.S. in Next Trip
Question: What type(s) of websites did/will you use? Select all that apply.
Base: Canada intercontinental travelers who used websites or applications in destination selection (N=703), Canada travelers who
will likely visit the U.S. in their next intercontinental trip (n=360)
Source: Brand USA Custom Study
19. Websites Used in Destination Selection - Mexico
1
.
Base: Likely to use websites to plan future trip to the US (n=982)
Q41. What type(s) of websites will you use? Please select all that apply.
73%
61%
59%
58%
41%
28%
24%
22%
3%
1%
General search engines, such as Google
Travel provider websites, such as aeromexico.com
Online travel agency websites, such as hotels.com
Traveler review websites, such as TripAdvisor
Social networking websites, such as Facebook
Travel guide websites, such as Lonely Planet
Destination websites, such as spain.info or nycgo.com
Magazine websites/newspaper websites
Other
No specific website
20. Website Used in Destination Selection - UK
68%
67%
58%
47%
45%
37%
19%
15%
12%
2%
2%
Traveller review websites, such as TripAdvisor
General search engines, such as Google
Online travel agency websites, such as Expedia.co.uk
Airline websites, such as BA.com
Travel guide websites, such as Lonely Planet
Hotel brand websites, such as Hilton.com
Destination websites, such as such as Nycgo.com
Magazine websites/newspaper websites, such as
Guardian.co.uk
Social networking websites, such as Facebook
Other
No specific website
Likely Visit U.S. in Next Trip
Question: What type(s) of websites did/will you use? Select all that apply.
Base: U.K. intercontinental travelers who used websites or applications in destination selection (N=736), U.K. travelers who will
likely visit the U.S. in their next intercontinental trip (n=332)
Source: Brand USA Custom Study
21. Website Used in Destination Selection - Germany
75%
61%
53%
44%
29%
34%
23%
15%
15%
4%
1%
General search engines, such as Google
Traveller review websites, such as TripAdvisor
Online travel agency websites, such as Expedia.fr
Airline websites, such as airfrance.fr
Travel guide websites, such as Lonely Planet
Destination websites, such as such as Nycgo com
Hotel brand websites, such as accor.com
Magazine websites/newspaper websites, such as
lemonde.fr
Social networking websites, such as Facebook
No specific website
Other (please specify)
Likely Visit U.S. in Next Trip
Question: What type(s) of websites did/will you use? Select all that apply.
Base: Germany intercontinental travelers who used websites or applications in destination selection (N=749), Germany travelers
who will likely visit the U.S. in their next intercontinental trip (n=271)
Source: Brand USA Custom Study
22. Website Used in Destination Selection - Japan
68%
58%
53%
36%
24%
22%
17%
14%
5%
2%
1%
Online travel agency websites, such as MakeMyTrip com
General search engines, such as Google
Airline websites, such as AirIndia com
Traveller review websites, such as TripAdvisor
Hotel brand websites, such as Jumeirah com
Travel guide websites, such as Lonely Planet
Destination websites, such as such as VisitBritain com
Social networking websites, such as Facebook
Magazine websites/newspaper websites, such as
timesofindia com
No specific website
Other
Likely Visit U.S. in Next Trip
Question: What type(s) of websites did/will you use? Select all that apply.
Base: Japan intercontinental travelers who used websites or applications in destination selection (N=787), Japan travelers who will
likely visit the U.S. in their next intercontinental trip (n=271)
Source: Brand USA Custom Study
23. Websites Used in Destination Selection -Brazil
2
Base: Likely to use websites to plan future trip to the US (n=861)
Q41. What type(s) of websites will you use? Please select all that apply.
71%
64%
55%
47%
40%
32%
28%
18%
2%
1%
General search engines, such as Google
Online travel agency websites, such as Decolar.com
Traveler review websites, such as TripAdvisor
Travel provider websites, such as Tam.com
Social networking websites, such as Facebook
Magazine websites/newspaper websites
Travel guide websites, such as Lonely Planet
Destination websites, such as spain.info or nycgo.com
Other
No specific website
24. Website Used in Destination Selection - Australia
79%
68%
69%
62%
52%
40%
41%
18%
11%
2%
0%
General search engines, such as Google
Traveller review websites, such as TripAdvisor
Airline websites, such as Qantas com
Online travel agency websites, such as webjet com au
Travel guide websites, such as Lonely Planet
Destination websites, such as such as VisitBritain com
Hotel brand websites, such as Hilton com
Social networking websites, such as Facebook
Magazine websites/newspaper websites, such as
Heraldsun com au
Other
No specific website Likely Visit U.S. in Next Trip
Question: What type(s) of websites did/will you use? Select all that apply.
Base: Australia intercontinental travelers who used websites or applications in destination selection (N=814), Australia travelers
who will likely visit the U.S. in their next intercontinental trip (n=231)
Source: Brand USA Custom Study
25. Website Used in Destination Selection - China
75%
63%
56%
55%
54%
54%
48%
42%
31%
0%
0%
Online travel agency websites, such as Ctrip.com
General search engines, such as Baidu
Travel guide websites, such as qyer.com
Traveller review websites, such as DaoDao
Social networking websites, such as Sina Weibo
Airline websites, such as AirChina.com
Hotel brand websites, such as Hilton.com
Destination websites, such as such as GoHawaii.com
Magazine websites/newspaper websites, such as
Southern Metropolis Daily
No specific website
Other
Likely Visit U.S. in Next Trip
Question: What type(s) of websites did/will you use? Select all that apply.
Base: China intercontinental travelers who used websites or applications in destination selection (N=1204), China travelers who
will likely visit the U.S. in their next intercontinental trip (n=624)
Source: Brand USA Custom Study
26. Booking Method for Travel Components - UK
50%
24%
9%
9%
1%
52%
17%
9%
7%
1%
46%
13%
8%
7%
5%
47%
11%
5%
23%
1%
50%
9%
6%
25%
1%
47%
8%
7%
11%
2%
30%
13%
11%
32%
2%
27%
11%
2%
14%
9%
23%
10%
3%
13%
12%
Use an online travel agency website
Use a travel provider website
Call travel providers directly
Call/visit a travel agent
At the airport/property
Air
Lodging
Car Rental
Pre-package or guided
tour package
Custom package
Holiday home rental
Cruise
Rail
Question: How did/will you book the travel products for this holiday?
Base: U.K. intercontinental travelers who booked /will likely each travel component (N=53~551)
Source: Brand USA Custom Study
27. Booking Method for Travel Components - Japan
26%
44%
10%
16%
1%
47%
24%
8%
16%
1%
31%
19%
9%
20%
13%
41%
12%
2%
39%
2%
45%
22%
4%
26%
0%
54%
7%
7%
20%
0%
42%
15%
4%
19%
12%
23%
23%
2%
16%
18%
35%
10%
2%
23%
19%
Use an online travel agency website
Use a travel provider website
Call travel providers directly
Call/visit a travel agent
At the airport/property
Air
Lodging
Car Rental
Pre-package or guided
tour package
Custom package
Holiday home rental
Cruise
Rail
Question: How did/will you book the travel products for this holiday?
Base: Japan intercontinental travelers who booked /will likely each travel component (N=56~596)
Source: Brand USA Custom Study
28. Booking Method for Travel Components - Australia
33%
28%
5%
29%
%
38%
21%
8%
18%
1%
27%
21%
9%
15%
11%
23%
9%
5%
51%
1%
29%
13%
2%
50%
%
34%
16%
7%
11%
2%
17%
19%
12%
38%
4%
19%
17%
10%
24%
6%
13%
15%
6%
25%
8%
Use an online travel agency website
Use a travel provider website
Call travel providers directly
Call/visit a travel agent
At the airport/property
Air
Lodging
Car Rental
Pre-package or guided
tour package
Custom package
Holiday home rental
Cruise
Rail
Question: How did/will you book the travel products for this holiday?
Base: Australia intercontinental travelers who booked /will likely each travel component (N=193~851)
Source: Brand USA Custom Study
29. Booking Method for Travel Components - China
48%
9%
31%
10%
1%
49%
12%
25%
12%
1%
28%
15%
22%
21%
8%
40%
15%
16%
25%
1%
45%
16%
18%
17%
2%
43%
21%
17%
14%
3%
35%
15%
21%
24%
2%
25%
17%
13%
23%
9%
39%
20%
9%
21%
1%
Use an online travel agency website
Use a travel provider website
Call travel providers directly
Call/visit a travel agent
At the airport/property
Air
Lodging
Car Rental
Pre-package or guided
tour package
Custom package
Holiday home rental
Cruise
Rail
Question: How did/will you book the travel products for this holiday?
Base: China intercontinental travelers who booked /will likely each travel component (N=154~1016)
Source: Brand USA Custom Study
30. Travel Components Booking - Brazil
3
Travelers most prefer to book their airfare, lodging and car rentals
separately and are less likely to book all three as a travel package.
Base: Likely to take a future trip to the US (n=1227)
Q42. Thinking about a FUTURE trip to the United States, which of the following travel components are you likely to use/have used to book for this
trip? Please select all that apply
62%
54%
42%
41%
33%
20%
17%
14%
11%
Air travel (separately, not part of package)
Hotel/motel/other lodging (separately, not part of package)
Car rental (separately, not part of package)
Custom package with a choice of specific flights and hotel
Pre-packaged vacation or guided tour package
Destination activities (sightseeing tours, snorkeling excursions, etc.)
Cruise vacation
Rail travel (over a 120 km distance)
Timeshare or vacation rental property
31. Travel Component Booking - China
73%
70%
41%
36%
36%
30%
27%
12%
12%
Hotel, motel or other paid lodging (separately, not as part of a
package)
Air travel (separately, not as part of a package)
Custom package with a choice of specific flights and hotel
Pre-packaged holiday or guided tour package
Destination activities such as sightseeing tours, snorkelling
excursions, etc
Holiday home/flat rental
Car rental (separately, not as part of a package)
Overnight cruise holiday
Rail travel (120 km or farther)
Likely Visit U.S. in Next Trip
Question: Which of the following travel components did/will you book for this holiday? Select all that apply.
Base: China intercontinental travelers (N=1475), China travelers who will likely visit the U.S. in their next intercontinental trip
(n=737)
Source: Brand USA Custom Study
32. Lodging Types - Australia
38%
34%
32%
27%
25%
22%
15%
12%
9%
8%
4%
45%
36%
26%
27%
26%
26%
16%
14%
8%
4%
3%
Upscale hotel (four-star)
Midscale hotel (three-star)
Residential home of friends/family
Budget hotel/motel
Bed & breakfast
All-inclusive resort (where meals and activities are included in
the price)
Holiday home/flat that you rented
Luxury hotel (five-star)
Hostel
Holiday home/flat that you, friends or family own
Other (please specify)
Total
Likely Visit U.S. in Next Trip
Question: What type(s) of lodging did/will you likely use during this holiday? Select all that apply.
Base: Australia intercontinental travelers (N=1034), Australia travelers who will likely visit the U.S. in their next intercontinental
trip (n=268)
Source: Brand USA Custom Study
33. Lodging Types - Germany
34%
31%
25%
23%
20%
19%
15%
12%
7%
6%
3%
44%
34%
20%
31%
22%
22%
15%
11%
7%
4%
2%
Midscale hotel (three-star)
Upscale hotel (four-star)
All-inclusive resort (where meals and activities are included in
the price)
Budget hotel/motel
Holiday home/flat that you rented
Bed & breakfast
Residential home of friends/family
Luxury hotel (five-star)
Holiday home/flat that you, friends or family own
Hostel
Other (please specify)
Total
Likely Visit U.S. in Next Trip
Question: What type(s) of lodging did/will you likely use during this holiday? Select all that apply.
Base: Germany intercontinental travelers (N=1089), Germany travelers who will likely visit the U.S. in their next intercontinental
trip (n=370)
Source: Brand USA Custom Study
34. Lodging Types - Japan
52%
41%
23%
14%
14%
11%
9%
8%
7%
7%
0%
59%
50%
25%
18%
14%
12%
8%
5%
6%
5%
0%
Midscale hotel (three-star)
Upscale hotel (four-star)
All-inclusive resort (where meals and activities are included in
the price)
Luxury hotel (five-star)
Budget hotel/motel
Residential home of friends/family
Bed & breakfast
Hostel
Holiday home/flat that you rented
Holiday home/flat that you, friends or family own
Other
Total
Likely Visit U.S. in Next Trip
Question: What type(s) of lodging did/will you likely use during this holiday? Select all that apply.
Base: Japan intercontinental travelers (N=1036), Japan travelers who will likely visit the U.S. in their next intercontinental trip
(n=319)
Source: Brand USA Custom Study
35. Lodging Types
63%
41%
38%
28%
25%
24%
17%
17%
15%
5%
0%
63%
47%
42%
26%
24%
26%
15%
21%
14%
6%
0%
Hostel
Upscale hotel (four-star)
Midscale hotel (three-star)
Budget hotel/motel
Holiday home/flat that you rented
All-inclusive resort (where meals and activities are included in
the price)
Residential home of friends/family
Luxury hotel (five-star)
Holiday home/flat that you, friends or family own
Bed & breakfast
Other
Total
Likely Visit U.S. in Next Trip
Question: What type(s) of lodging did/will you likely use during this holiday? Select all that apply.
Base: China intercontinental travelers (N=1475), China travelers who will likely visit the U.S. in their next intercontinental trip
(n=737)
Source: Brand USA Custom Study
36. Motivations for Selecting Intercontinental Destination - China
70%
62%
60%
59%
55%
53%
39%
34%
24%
20%
18%
12%
9%
9%
0%
74%
68%
64%
65%
58%
59%
41%
36%
27%
20%
17%
12%
9%
8%
0%
Ecotourism and nature
Cultural/historical attractions (museums, landmarks)
Beaches/seaside attractions
Urban attractions (nightlife, city tours)
Dining/gastronomy
Shopping
Local lifestyle
Theme parks
Sport and adventure activities
Special events/concerts/sporting events/festivals
Cruise/boating options
Educational aspects (learning/practicing a language)
Visiting friends/relatives
Religious/spiritual reasons
Other (please specify)
Total
Likely Visit U.S. in Next Trip
Question: What motivates your desire to visit that destination? Select all that apply.
Base: China intercontinental travelers (N=1,475), China travelers who will likely visit the U.S. in their next intercontinental trip
(n=737)
Source: Brand USA Custom Study