This document summarizes a presentation given by Robert Stackpole from the U.S. Department of Commerce on international travel to the U.S. It discusses how international travel accounts for a large portion of tourism spending and jobs. It provides data on the top international markets for travel to the U.S. in 2013, including visitor numbers and spending from countries like Canada, Mexico, the UK, Japan, and Brazil. Forecasts predict continued growth in international visitors between 2014-2018, with particularly strong increases expected from countries like China, Brazil, and others.

1. 1Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
International Travel to the U.S.
Presented by:
Robert Stackpole
Travel and Tourism Deputy Team Leader
International Trade Administration
U.S. Department of Commerce
April, 2014
Presented to: Mountain Travel Symposium
Breckenridge, Colorado April 2014

2. 2Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Agenda for Today
• Why International?
• U.S. travel exports in 2013
• U.S. International Arrivals to U.S. through 2013
• Country specifics: Brazil, China, Canada, Japan, U.K.
• The top destinations visited in 2012 and why
• Short/Long Term Forecasts for Arrivals to U.S. 2014 -
2018
• Q&A

3. 3Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Why is International Travel Important to the U.S.?
4%
17%
0%
5%
10%
15%
20%
Total Travelers Total Spending, Employment, Payroll, Taxes
International travel & tourism accounts for 4% of total U.S. travelers, but
17% of, where it counts more,…spending, jobs, wages……and travel
taxes. Federal tax accounts for 50% of all federal, state, and local taxes
generated by the travel and tourism industry.

4. 4Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Travel & Tourism As a Leading Export (2013)
Travel & Tourism exports $181 billion
Percentage of total exports 8%
Percentage of service exports 27%
Travel trade surplus $57 billion
Employment from tourism exports 1.2 million

5. 5Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
U.S. Visitors & Spending(1993-2013)
Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

6. 6Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Travel Passenger Total Travel
Receipts Fare Receipts
Origin Country 2013p Receipts 2013p
Top Travel Export Markets
(2013 Receipts, $Billions/year)
Canada $21.7 $5.3 $27.0
Japan $12.6 $5.4 $18.0
United Kingdom $10.4 $3.3 $13.7
Mexico $7.4 $3.1 $10.5
Brazil $7.4 $3.1 $10.5
China $7.4 $2.4 $9.8
Germany $5.9 $1.7 $7.5
Australia $5.3 $0.8 $6.1
France $4.6 $1.3 $5.9
India $4.0 $1.6 $5.6
South Korea $4.5 $0.2 $4.6
U.S. TOTAL $139.6 $41.1 $180.7

7. 7Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Top Origin Markets for
International Travelers to the U.S.
* International travelers include all countries generating visitors to the U.S.
** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.
Rank Market of Origin Visitors (000) % change
-- Total Arrivals * 69,768 5%
-- Overseas Arrivals ** 32,038 8%
1 Canada 23,387 3%
2 Mexico 14,343 1%
3 United Kingdom 3,835 2%
4 Japan 3,730 1%
5 Brazil 2,060 15%
6 Germany 1,916 2%
7 China (PRC) 1,807 23%
8 France 1,505 3%
9 Republic of Korea 1,360 9%

8. 8Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Canadian & Overseas Shoppers

9. 9Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Importance of the Canadian Travel Market to the U.S.
(2012)
• Canada accounts for 33.5% (higher) of U.S. international
visitors and 15.0% (higher) of visitor spending.
• …and...
– For many destinations, Canadian visitation occurs in non-peak seasons and
helps to distribute visitors more uniformly throughout the year.
– All states benefit from Canadian travelers! Geographic equity is best among
origin countries (27 states of 2+% of total visitors).
– Travel exports are 7% of all exports and 42% of services exports to Canada.
• Rankings:
– #1 visitors (23.39 M) (next is Mexico, 14.34 M)
– #1 spending ($27.03 B) (next is Japan, $17.97 B)
– #1 travel trade surplus ($19.41 B) (next is Japan, $12.16 B)

10. 10Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Visitor-
U.S. State Visitors Nights Spending in U.S.
(millions) (millions) ($millions)
TOTAL U.S. (NET) 22.70 182.96 $20,648
1 New York 4.26 11.46 1,676
2 Florida 3.56 71.43 4,367
3 Washington 2.93 7.70 0.853
4 Michigan 1.61 4.37 0.444
5 Nevada 1.59 7.59 1,440
6 California 1.54 15.29 1,506
7 Pennsylvania 0.98 2.42 0.265
8 Maine 0.93 3.03 0.352
9 Montana 0.78 2.56 0.270
10 North Dakota 0.76 1.59 0.266
Canadian Top U.S. State Destinations
Visitors, Visitor-Nights, and Spending (2012)

11. 11Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Survey of International Air Travelers
English and 11
Foreign language versions
Self administered by
passenger
Same survey for non-resident
and resident travelers …
Skip patterns
New Questionnaire
In 2012
New NTTO reports
Data on 37
Traveler
Characteristics
http://travel.trade.gov/

12. 12Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Activities Overseas Brazil China Japan U.K.
(%) (%) (%) (%) (%)
Activity Participation while in the U.S.
(2012)
Note: Multiple choice responses allowed for activities. Activity participation is not destination specific. * New in 2012
Shopping 88 93 87 87 88
Sightseeing * 77 69 78 85 81
Experience Fine Dining * 38 26 47 38 40
National Parks/Monuments * 33 39 36 12 36
Art Gallery/Museum 28 35 33 10 28
Amusement Parks 27 50 34 9 27
Small Towns/Countryside * 27 13 36 12 34
Historical Locations * 26 24 23 13 31
Guided Tours 24 16 27 24 28
Concert/Plays/Musicals 18 31 18 7 20
Cultural/Ethnic Heritage Sights * 16 11 23 9 15

13. 13Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Relationship between Port-of-Entry & Overseas
Visitation 2011-2012
2012
Rank Port of Entry
Arrivals
% change
2011/12
Airport
Change in
Share
2011/12
Ports share
of visits
change
11/12
Visits
change in
share
2011/12
Visit
Volume
change in
2011/12
1 New York (JFK) 9% 0.3% -0.9% -2.7% -2%
2 Miami 10% 0.5% 3.7% 1.1% 18%
3 Los Angeles 1% -0.6% -5.8% -1.7% -7%
4 Honolulu 21% 0.8% 0.7% 1.1% 25%
5 Newark * -1% -0.4% -4.9% -0.6% -12%
6 San Francisco 6% -0.1% -1.8% -0.9% -3%
7 Chicago 6% 0% 2.8% 0.3% 14%
8 Agana, Guam * 18% 0.4% 0.3% 0.3% 14%
9 Orlando 18% 0.3% -1.7% 0.7% 14%
10 Atlanta 2% -0.2% 0.6% 0.1% 12%
* State or Territory visitation estimate used rather than city visited

14. 14Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
New York 31.3% New York City 30.6%
Florida 22.1% Miami 11.7%
California 20.2% Los Angeles 11.4%
Hawaii 9.5% Orlando 10.7%
Nevada 9.3% San Francisco 9.4%
Guam 4.7% Las Vegas 9.1%
Illinois 4.7% Honolulu 7.5%
Massachusetts 4.5% Washington, D.C. 5.9%
Texas 4.5% Chicago 4.6%
Pennsylvania 3.2% Boston 4.2%
Top U.S. Destinations1 for Overseas Visitors
(2012)
Top Market Top Market
States Share Cities Share
1 These percentages are based on multiple responses.

15. 15Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Shifts in Key Traveler Characteristics that Impacted
the Destinations Visited between 2011-2012
Travel Characteristics Change in Share of
Overseas Visitors
Shifts in Top
10 Countries
Leisure Main Purpose +3.6% 10 of 10 up
Business Main Purpose -4.1% 9 of 10 down
1st Time Visitors -4.6% 9 of 10 down
Use of Package +2.9% 7 of 10 up
Length of Stay -1.1 nights 9 of 10 down
% Visiting only 1 State/Territory +2.3% 8 of 10 up
% Visiting only 1 Destination +2.9% 9 of 10 up

16. 16Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Forecast for International Travel
to the United States

17. 17Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
international visitors in millions
Sources: U.S. Department of Commerce, ITA, National Travel & Tourism Office; Secretaria de Turismo (Mexico);
Statistics Canada. -- April 2014 forecast
International Visitors to the U.S. and Projections
(2000-2018)
51.2
46.9
43.6
41.2
46.1
49.2 51.0
56.0
58.0
55.1
60.0
62.8
66.7
69.7
72.2
75.1
78.1
81.0
83.8
0
20
40
60
80
100
00 01 02 03 04 05 06 07 08 09 10 11 12 13(f) 14(f) 15(f) 16(f) 17(f) 18(f)

18. 18Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Grand Total 69,768 4.7% 72,206 3.5% 75,149 4.1%
Overseas 32,038 8% 33,721 5% 35,656 6%
1 Canada 23,387 3% 23,855 2% 24,570 3%
2 Mexico 14,343 1% 14,630 2% 14,922 2%
3 U.K. 3,835 2% 3,950 3% 4,069 3%
4 Japan 3,730 1% 3,768 1% 3,805 1%
5 Brazil 2,060 15% 2,246 9% 2,493 11%
6 Germany 1,916 2% 1,974 3% 2,033 3%
7 China 1,807 23% 2,188 21% 2,603 19%
8 France 1,505 3% 1,565 4% 1,612 3%
9 Korea 1,360 9% 1,455 7% 1,528 5%
10 Australia 1,205 7% 1,265 5% 1,329 5%
Short-Term Forecast
Inbound Travel to the U.S.: Top 10 Origin Countries
Visitor Actual Change Change Change
Origin 2013 13/12 2014f 14/13 2015f 15/14
(000s) (%) (000s) (%) (000s) (%)
Overseas includes all countries except Canada and Mexico.
Sources: NTTO; Statistics Canada; Banco de Mexico - April 2014 forecast

19. 19Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Grand Total 69,768 83,807 14,039 20% 3.7%
Overseas 32,038 41,383 9,345 29% 5.3%
1 Canada 23,387 26,588 3,201 14% 2.6%
2 Mexico 14,343 15,836 1,493 10% 2.0%
3 U.K. 3,835 4,446 611 16% 3.0%
4 Japan 3,730 3,921 190 5% 1.0%
5 Brazil 2,060 3,082 1,022 50% 8.4%
6 Germany 1,916 2,136 220 11% 2.2%
7 China 1,807 4,313 2,506 139% 19.0%
8 France 1,505 1,710 206 14% 2.6%
9 Korea 1,360 1,735 375 28% 5.0%
10 Australia 1,205 1,509 304 25% 4.6%
Long-Term Forecast
Inbound Travel to the U.S.: Top Ten Origin Countries
Visitor Actual Forecast Change Change CAGR
Origin 2013 2018 18-13 18/13 18/13
(000s) (000s) (000s) (000s) (%) (%)
Overseas includes all countries except Canada and Mexico.
Sources: NTTO; Statistics Canada; Banco de Mexico - April 2014 forecast

20. 20Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
How to Find Us
http://travel.trade.gov/
Robert Stackpole
Global Travel & Tourism Team
U.S. Department of Commerce
Phone: 205-731-1331
Robert.Stackpole@trade.gov