AT&T Final Presentation
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-Managed research efforts for raising awareness of AT&T services as well as career opportunities -Responsible for distributing surveys to over 400 students -Lead weekly meetings to implement a variety of research strategies -Key presenter of group campaign goals to AT&T Brand Campus judges
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T-Mobile reported strong Q4 2016 and full-year 2016 results with growth in key metrics such as service revenue, net income, adjusted EBITDA, and customer additions. Specifically, service revenue grew 11% in Q4 2016 and 12% for the full year, net income grew 31% in Q4 2016 and 99% for the full year, and adjusted EBITDA grew 12% in Q4 2016 and 41% for the full year. T-Mobile also added over 2 million net customers in Q4 2016 and over 8 million for the full year. Looking ahead, T-Mobile expects continued growth and provided guidance for 2017.
Twitch Presentation
Twitch is a live streaming platform, originally focused on gaming, that allows broadcasters to stream live video and chat. It has over 1.5 million broadcasters and more than 35 million monthly users. Twitch became the official streaming platform for esports in 2014. Major streamers can earn money through subscriptions, donations, and sponsorships. Twitch has helped grow esports by broadcasting major tournaments and now dominates esports streaming.
GoPro Investor presentation - August 2016
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- GoPro shipped 759,000 cameras in Q2 2016, bringing total units shipped to 22 million. Revenue in Q2 2016 was $221 million, down from $420 million in Q2 2015.
- GoPro is investing in new products like Karma drones and the HERO5 camera for release in the second half of 2016, as well as software to make content uploading and editing easier.
twitch tv presentation
Twitch started in 2007 as Justin.tv which allowed live streaming of personal video but gaming streams became most popular. It spun off Twitch.tv in 2011 which focuses exclusively on video game live streaming and has received over $43 million in venture funding. Twitch has grown rapidly with 35 million monthly users in 2014 through cultivating a strong gaming community, paying popular streamers, hosting tournaments, and facing little direct competition internationally from services like YouTube Live and Azubu Tv.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
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5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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Free Website + Digital Marketing Services
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Coimbatore,Tamilnadu.
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AT&T Final Presentation
- 1. AT&T Campus Brand Challenge University of Illinois at Urbana- Champaign October 30, 2014
- 2. The Challenge Promote the benefits of choosing AT&T as the provider of choice.1 2 Raise awareness of AT&T as an industry leader and the career opportunities that exist within the company. 3 Promote student and faculty discount
- 3. Survey: • 440 students surveyed • 70% female; 30% male • University of Illinois Students • Ages 17-22 In-depth Interviews: • 27 participants • Used questions to understand current AT&T brand perception and discussed preferred workplace environment Research Methodology
- 4. When you think of employment at AT&T what position comes to mind?
- 5. Who is your current wireless provider?
- 6. Which provider has the strongest brand perception?
- 7. What influences your decision to attend to a campus event?
- 8. Key Insights • Students do not consider AT&T when searching for career opportunities • Students value an innovative and enjoyable workplace • Students are not likely to recommend AT&T to friends
- 9. Target Audience educated ambitious tech savvy family oriented sense of community seeker up and comers influential young Young Influentials yuppiesAcquisitive Middle-class
- 10. About Our Current Target Audience Likes: – Strong network – Job mobility – Innovation – Latest technology – Speed Dislikes – High costs – Slow network
- 11. Positioning Target Market Perception: AT&T has strong customer service and reliable network Our Position: AT&T is a strong network of both providing a good service, but also providing career opportunities and networking for jobs Why?: Our research showed that AT&T is not seen as a career option, and furthermore cannot compare to the new innovative workplaces of today’s society
- 12. The Message AT&T gives the word network a whole new meaning. Providing strong coverage and even stronger possibilities for the future The Tone: optimistic, youthful and innovative
- 14. Media Objectives • Create a dynamic social media presence to connect the UIUC campus with our campaign • Cohesively incorporate promotional activities to support our campaign strategy • Implement our effort to connect with at least 15,000 young influential UIUC students to increase NPS
- 15. Media Tactics
- 16. Pre-promotion: Social Media (November 3-7) • Launch of Facebook Page that will be an ongoing medium for the month of November • AT&T will be sponsoring a month of WPGU radio • Charge Your Network event Promotion Weeks (November 10-21) • Two promotional events: • Network the Park • Fuel your Network Events
- 17. Activities • Event #1: Charge your Network – Distribute USB wall chargers with AT&T logo around the quad at Wright & Daniel Street, outside the Union, and near the Alma Mater statue (1 Day) • Increase brand awareness (NPS) • Hand out student discount flyers
- 18. Activities • Event #2: Network the Park – AT&T booth set up on Washington Park at 2nd and Daniel to promote AT&T career opportunities (1 day) • Flyers with career opportunities and information will be handed out at event • Utilize instagram and inflatible slide as a tool to increase awareness – #expandyournetworkuiuc
- 19. Activities • Event #3: Fuel your Network – Pass out hot coffee on the Quad during the busy passing periods (afternoon and mornings). • Sleeves will be printed with information emphasizing the student and faculty discount – Hand out flyer with career opportunities and information to increase NPS
- 20. PR Objectives PR Objectives: • Use social media and the Daily Illini and other various media sources to maximize press coverage of our events to increase awareness and attitude towards AT&T career opportunities.
- 21. PR Activities Solicitation Letter: Each company facilitating our promotional events will receive one. Three Press Releases: 1. About us: • Background knowledge about our mission and goals • Gain awareness • Create interest of our target audience 2. About Events: • Create awareness about the event among Illini students 3. Post Event: • Results and success of events • Measure how many people came out • Emphasize career opportunities
- 22. Measuring Our Influence • Number of likes and shares on Facebook • Number of Instagram/Twitter hashtag for the Washington park event • Post survey results • Voucher collection and count after events
- 23. Timeline November 3rd -7th Pre-Promotional Week November 6th “Charge your Network” November 12th “Network the Park” event November 19th “Fuel your Network” event November 24th - 30th Post-survey research
- 24. Budget Item/Service Cost WPGU Radio $250.00 Inflatable Slide $595.00 USB Ports $315.00 Coffee $109.00 DJ $200.00 Promotional Materials $542.00 Misc. $200.00 TOTAL $2,211.00
- 25. Thank You for Your Time!