Currently the video streaming market accounts for 24 mld.
The wave of consolidation in the media and entertainment industry will probably not come to an end soon, but the impact on the market is already consistent.
This lecture looks at Determinism and Technological Determinism. This lecture is part of the Media and Cultural Theories module on the MSc and MA in Creative Technology and Creative Games at The University of Salford.
Technological determinism, media ecology and medium theory are all interrelated and make sense together. This paper will define those three terms and explain their purposes, as well as their relation to each other. Understanding technological determinism, media ecology, as well as medium theory is particularly crucial today in our modernized society. It allows one to better perceive the evolution of technologies and its impacts on societies and on people.
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
The third programme has taken place during 2020, engaging more experts on the pivotal shifts via virtual workshops and wider community debate. Here are ten issues that will provide future challenge and opportunity.
E7 Not G7
As global GDP rises, the seven largest emerging economies (E7) have increasing economic power. The relative influence of the old G7 Western powers declines.
Data Sovereignty
Large-population emerging economies see the protection of their data as a national priority. Wider data sharing is restricted to within national borders.
The Race to Net Zero
Cities, countries and companies compete to set the standards for the planet. Fully reducing emissions is central for energy, health and economic targets.
Electric Aviation
As the pressure to decarbonise aviation builds and technology challenges are addressed, using electric planes for short / medium-haul flights gathers support.
The Stakeholder Society
The shift from maximising shareholder value to a stakeholder focus accelerates. Organisations’ purpose, action and performance measurement realign.
Migrating Diseases
Health systems struggle to address the impact of climate change. The increased spread of ‘old’ vector-borne diseases challenge nations for whom they are ‘new’.
Peak Soil
After water and air quality, attention shifts to soil. It impacts everything from food and health to conflict and migration. Action follows deeper understanding.
True Personalisation
Ubiquitous facial recognition and digital identity combine with wider AI adoption to enable the creation and delivery of truly individualised experiences.
Resilience by Design
Global supply chains evolve to be more flexible, shared regional supply webs. Competitors access shared, not proprietary, networks and systems.
Proof of Immunity
Public concerns about health security override worries about privacy. Governments integrate immunity and health data with national identities.
More details on www.futureagenda.org
This lecture looks at Determinism and Technological Determinism. This lecture is part of the Media and Cultural Theories module on the MSc and MA in Creative Technology and Creative Games at The University of Salford.
Technological determinism, media ecology and medium theory are all interrelated and make sense together. This paper will define those three terms and explain their purposes, as well as their relation to each other. Understanding technological determinism, media ecology, as well as medium theory is particularly crucial today in our modernized society. It allows one to better perceive the evolution of technologies and its impacts on societies and on people.
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
The third programme has taken place during 2020, engaging more experts on the pivotal shifts via virtual workshops and wider community debate. Here are ten issues that will provide future challenge and opportunity.
E7 Not G7
As global GDP rises, the seven largest emerging economies (E7) have increasing economic power. The relative influence of the old G7 Western powers declines.
Data Sovereignty
Large-population emerging economies see the protection of their data as a national priority. Wider data sharing is restricted to within national borders.
The Race to Net Zero
Cities, countries and companies compete to set the standards for the planet. Fully reducing emissions is central for energy, health and economic targets.
Electric Aviation
As the pressure to decarbonise aviation builds and technology challenges are addressed, using electric planes for short / medium-haul flights gathers support.
The Stakeholder Society
The shift from maximising shareholder value to a stakeholder focus accelerates. Organisations’ purpose, action and performance measurement realign.
Migrating Diseases
Health systems struggle to address the impact of climate change. The increased spread of ‘old’ vector-borne diseases challenge nations for whom they are ‘new’.
Peak Soil
After water and air quality, attention shifts to soil. It impacts everything from food and health to conflict and migration. Action follows deeper understanding.
True Personalisation
Ubiquitous facial recognition and digital identity combine with wider AI adoption to enable the creation and delivery of truly individualised experiences.
Resilience by Design
Global supply chains evolve to be more flexible, shared regional supply webs. Competitors access shared, not proprietary, networks and systems.
Proof of Immunity
Public concerns about health security override worries about privacy. Governments integrate immunity and health data with national identities.
More details on www.futureagenda.org
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accentureaccenture
Leaders don’t wait for a new normal, they build it. The Accenture Federal Technology Vision 2021 identifies five key trends that agencies must address to lead in the post-pandemic world. Explore the full survey findings here. https://accntu.re/3sIBI0k
Economic and social activity facilitated by digital platforms that are typically online matchmakers or technology frameworks. Beyond examples like Amazon, Airbnb, Uber or Baidu, we dive into innovation & startup platforms, which provides a common technology framework upon which others can build, such as the many independent developers.
Topics:
- A fundamental change in business logic
- Basics of platform economy
- Value of data
- Connecting themes
- Platform economy business models
- Case: Startup Commons
- Designing platform economy business models
Tech Adoption and Strategy for Innovation & Growthaccenture
Accenture presents the benefits of investing in technology at scale by discussing the importance of tech adoption and strategy through case studies. View more.
The fifth annual MIT Sloan and Deloitte study of digital business reveals digitally mature organizations don't just innovate more, they innovate differently—leveraging ecosystems and cross-functional teams that play critical roles.
Fintech New York: Partnerships, Platforms and Open Innovationaccenture
We are in the midst of a major disruption in the financial services that will see increasing adoption and evolution of disruptive FinTech solutions. Read our report released at the Fintech Innovation Lab’s Fifth Annual Demo Day Event.
The is a brief presentation on the central tenets of Bikjer and Pinch's theory on significant factors at play in forming, developing, adopting, and establishing sociotechnical objects.
L.E.K. Consulting’s annual Media & Entertainment Study
was conducted between December 2018 and January
2019. We surveyed around 2,000 households on their
entertainment choices, preferences and viewing habits.
This Executive Insights analyzes key findings about
movie theater attendance and subscription services.
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accentureaccenture
Leaders don’t wait for a new normal, they build it. The Accenture Federal Technology Vision 2021 identifies five key trends that agencies must address to lead in the post-pandemic world. Explore the full survey findings here. https://accntu.re/3sIBI0k
Economic and social activity facilitated by digital platforms that are typically online matchmakers or technology frameworks. Beyond examples like Amazon, Airbnb, Uber or Baidu, we dive into innovation & startup platforms, which provides a common technology framework upon which others can build, such as the many independent developers.
Topics:
- A fundamental change in business logic
- Basics of platform economy
- Value of data
- Connecting themes
- Platform economy business models
- Case: Startup Commons
- Designing platform economy business models
Tech Adoption and Strategy for Innovation & Growthaccenture
Accenture presents the benefits of investing in technology at scale by discussing the importance of tech adoption and strategy through case studies. View more.
The fifth annual MIT Sloan and Deloitte study of digital business reveals digitally mature organizations don't just innovate more, they innovate differently—leveraging ecosystems and cross-functional teams that play critical roles.
Fintech New York: Partnerships, Platforms and Open Innovationaccenture
We are in the midst of a major disruption in the financial services that will see increasing adoption and evolution of disruptive FinTech solutions. Read our report released at the Fintech Innovation Lab’s Fifth Annual Demo Day Event.
The is a brief presentation on the central tenets of Bikjer and Pinch's theory on significant factors at play in forming, developing, adopting, and establishing sociotechnical objects.
L.E.K. Consulting’s annual Media & Entertainment Study
was conducted between December 2018 and January
2019. We surveyed around 2,000 households on their
entertainment choices, preferences and viewing habits.
This Executive Insights analyzes key findings about
movie theater attendance and subscription services.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Evolution of media & entertainment: how new trends are reshaping an indsutry
1. EVOLUTION OF MEDIA &
ENTERTAINMENT: HOW NEW TRENDS AND
MARKET CONSOLIDATION ARE
RESHAPING AN INDUSTRY
Master of Science in Management
Department of Business and Management
Course of Creative Industries and Business Model Innovation
Supervisor: Francesca Tauriello
Co-supervisor: Karynne Turner
ACADEMIC YEAR 2018/2019
Candidate Ilaria Lasco
Ilaria Lasco
2. 2
This is causing structural changes in the industry of media and entertainment
Overview
Digitalization and OTT at the core of Media & Entertainment industry
Source: PWC "Perspectives from the Global Entertainment & Media Outlook 2019–2023”
Media & Entertainment plays a pivotal role in the economic growth and OTTs are leading the evolution
Global Media & Entertainment
revenues growth
2018-2023
CAGR 4.3%
Global digital revenues as a
% of tot. revenues
55,4% 61,6%
2019 2023
Global OTT video revenues as
% of TV subscription revenues
2018 2023
18,6%
35,4%
NOW
AUDIOVISUAL MARKET
Video revolution
Linear
Mass consumption
Cable
THEN
On-demand
Personalized
Internet
Ilaria Lasco
3. 3
The audiovisual market
New competitive dynamics which are breaking up the balance of the markets and leading to market concentration
Incumbents are using M&A activity to face the growing competitive landscape and…
IMPACT ON THE MARKET
… “get ready to the streaming war” Robert Iger, CEO The Walt Disney Company
MAINTAIN
THE CUSTOMER BASE
REINFORCE
MARKET SHARE
STRENGTHEN THE IP
CATALOGUE
Internet distributed video contents
+11.6%
2018-2023
CAGR
Source: PWC "Perspectives from the Global Entertainment & Media Outlook 2019–2023”
Ilaria Lasco
4. 4
2011-2013 2016-2018
Merger and Acquisition case history
Incumbents acquiring a leadership position in the new converging market scenario
“The media and communication industries are
converging and when it comes down to it, premium
content always wins”
AT&T CEO
$85,6bn
First vertical mega-merger between the US largest
cable provider and content provider
$30bn
Extending their control over the value chain not only makes them less dependent on their distribution activities; it also allows
them to tap into the lucrative content business.
Ilaria Lasco
5. 5
Merger and Acquisition case history
Secure the ownership of
valuable franchises,
crucial against growing
competitors
VS
Planning to acquire the remaining
61% shares in Sky plc
VS
Gaining a
foothold in the
European
market
Deal value: $71.3 billion
Approval date: July 2018
Investing in a bundle of
OTT business
Deal value: £30.2 billion
Approval date: October 2018
Chance to expand business out of
US
“The launch of Disney+ is a historic
moment for our company that marks a
new era of innovation and creativity”
CEO The Walt Disney Company (12
November 2019)
Ilaria Lasco
6. 6
IS THE FINAL CONSUMER SIGNIFICANTLY
MOVING TOWARDS OTT PLATFORMS
CONSUMPTION?
Ilaria Lasco
7. 7
Investigate consumption patterns
Viewing device: fixed vs mobile
Television Set 44%
PC 30%
Smartphone 18%
Tablet 8%
87%
13%Free online
streaming
Subscription
to streaming
service
46% 54%
Gen Z32%
Millennials38%
Gen Y22%
Baby Boomers8%
USERS SAMPLE
Analysis of survey findings
Contents driving consumers’ choice
Original TV
series
Movies
Live sport
events
Documentaries
None
200 respondents
Number TV series consumed in 1 year
Between 2
and 556%
More than 5 26%
11%
7%
None
One
Subscriptions to at least 1 OTT service
60%
46,5%
23,5%
14%
13%
3%
Ilaria Lasco
8. 8
Insights from survey findings
Consumers behaviour will guide industry response and evolution
Better-tailored pricing
Customized offering
Looking for a single entry point
Possible strategic response
Price-to-value proposition
Suceed as contents aggregators
Qualitative insights
Direct-to-consumers strategy
Ilaria Lasco
9. 9
Outstanding points
Conclusions
Content
Always king
in entertainment and media
industries
Distribution
Fundamental in
digital environment
Context
Consumption evolution
Tech breakthrough
New opportunities
Which are the key elements to consider for long-term success in the
media landscape ?
‘‘
Ilaria Lasco
