Artificial Intelligence (AI) is enhancing many of the services that we interact with today. It can improve the customer experience of many services to make them more accessible, whilst providing information faster in a format that feels more natural. AWS provides a collection of highly scalable, pre-trained and pre-tuned managed AI services that you can adopt without any previous artificial intelligence or deep learning knowledge. In this webinar, Steve explains how to implement each of these services to improve the user journey for a flight booking and check-in system. The AWS solutions discussed here include Amazon Polly, which provides audio instructions for sight-impaired users and Amazon Rekognition, which provides an additional layer of security during the check-in process, matching users with customer data on file. Finally, Amazon Lex is used to enable customers to make future flight bookings using only their voices. Learning objectives: - Understand why you may wish to use AI in your applications today - Identify the common AI challenges and practical use cases for Amazon AI services - Implement Amazon AI services without a PhD or Data Science background