The live version of our webinar has come and gone, but we recorded it so these perceptive advertising insights will last forever. In this webinar, Unified’s head of marketing, Rick Martira, explores what is arguably the most critical marketing concept of 2017—enriched data. In a snappy 30 minutes, Martira explains what enriched data is, why it’s crucial for social advertisers to do their jobs effectively, and how it empowers marketers to accomplish all sorts of feats. Imagine—a half hour that will transform your future status meetings. Watch for free here: http://bit.ly/2qw9sxU.

1. Social Advertisers Are Missing The
Enriched Data They Desperately
Need To Maximize ROI

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Providing Global Brands & Agencies Enriched, Transparent
Intelligence And Social Advertising Expertise On Over $1 Billion
Of Social Investments
ABOUT UNIFIED
Platform & ServicesAll Major Social Networks

3. WHAT IS ENRICHED DATA?

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Uncategorized Data
20Conversions
Received

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Enriched Data: The Who, What, Where, When & Why
3 Conversions
Via Twitter for brand A on a sweepstakes video ad deployed by
the internal team through a Twitter Partner platform targeting
moms which beat the benchmark by 23%
2 Conversions
Via Instagram for Brand A on fall sale carousel ads deployed by the
digital team agency through the Facebook Power Editor targeting teens
and didn’t hit goal.
15 Conversions
Via Facebook for Brand B on evergreen, app install ads
deployed by the digital team agency through a Facebook
Marketing Partners platform targeting teens to beat the
benchmark by 5%
ENRICHED DATA

6. WHY MARKETERS NEED ENRICHED DATA TO DO THEIR
JOBS EFFECTIVELY

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Unstructured Data
SOURCE: HTTP://BIT.LY/2QBTT6Z
7
80%
Of all data is unstructured

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Data Quality
8
57%
Of marketers say improving data quality is the most
difficult obstacle to data-driven success
SOURCE: HTTP://INFA.MEDIA/2QCASPG

9. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc
Top 3 Data Challenges
9
Working with massive
amounts of data
Disparate data
platforms that create
silos
The inability to create a
cohesive view of
performance from
multiple sources

10. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc
Reporting
80%
Of companies have no
agreed-upon approach
or can only generate
baseline measurements
82%
82% still relying on Excel
for performance
management
SOURCE: HTTP://INFA.MEDIA/2QCASPG

11. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc
Multi-Channel Tracking
11
99%
Of marketers say
tracking campaigns
across platforms is a top
priority
82%
While 82% cite spending
insights as a top priority
SOURCE: HTTP://BIT.LY/2QBHRU4

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Streamlining Teams
12
95%
Of marketers wish their teams and agencies had full
transparency into marketing signals and campaign
performance
SOURCE: HTTP://BIT.LY/2QBHRU4

13. WHAT MARKETERS CAN ACCOMPLISH
WITH ENRICHED DATA

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Success Across Major Verticals
Top
Tech
Brands
Top
Publishing
Brands
Top
Auto
Brands
Top
CPG
Brands
Top
Entertainment
Brands

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C OU N TR IES B U YIN G TOOLS
SOC IA L C H A N N ELS C A MPA IGN OB JEC TIVESB R A N D S
B uying Teams
Unified worked with a Global Beverage Brand to centralize and
enrich their fragmented social advertising data, which was
generated from:
1370 Sub Brands Countries Just 1 US
Brand had:
26
7
different
ad accounts
different
buying teams
SUCCESS STORY
Global Beverage Brand
+ +
+
+
+

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A Global Automotive Brand’s Creative Agency was out of the loop and
wasn’t receiving performance analytics in a timely, digestible format.
Leveraging Unified’s Connected Intelligence, The Brand effortlessly
plugged the Creative Agency into the Unified Platform, streamlining
teams and sharing real-time creative analytics used to improve ad
creative strategies and impact.
SUCCESS STORY
Global Automotive Brand
3+
$40M In Ad
Spend
Years of
performance
data
Shared Connected
Intelligence Across:
VS
Brand
Creative Agency Media Agency
Fragmented Intelligence Connected Intelligence
Disjointed Flow
Media AgencyBrand
Creative Agency
Optimal Flow

17. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc
A OR
New
A OR
New
A OR
New
17
Unified helped a Global Consumer Technology Brand maintain data
ownership and continuity despite 3 changes in their Agency of
Record (AOR) over the course of 5 years.
SUCCESS STORY
Global Consumer Technology Brand
2012 2013 2014 2015 2016 2017
$120M
Media
Spend
A GEN C Y OF R EC OR D ( A OR )=
$120M In Ad Spend
30 Different
Sub Brands
Years Of Data
Continuity5
3 Different Agencies Of Record
5+ Years Of Data Continuity

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Unified worked with a Major Media Agency to better organize
their social advertising investments, which spanned across 16
unique brands. With The Unified Platform, the agency was able to
ditch hundreds of excel sheets previously used and gain central
command across all their client’s performance.
SUCCESS STORY
Major Media Agency
16 Different
Brands
1
Business
Intelligence Platform
VS
150+
Excel Sheets
Replaced Per Year
1 BI Platform
Replacing
150 Excel
Sheets Across

19. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc
Purpose Built Business Intelligence For Social Advertising
THE UNIFIED PLATFORM
And
Enriched
Your
Data Collected
Driving
Business Intelligence
19
Streamlined
Connected Intelligence
Deeper, Real-Time
Audience Analytics
Total Social Advertising
Transparency
Enhanced
Investment Management
Complete
Analytics At Any Altitude

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Questions? Unified
Unified
GetUnified
Unified.com
marketing@unified.com