Twitter 101 - Tech Day Camp


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Tweet, retweet, trending topic, hashtag, @mention – Does this sound like a foreign language to you? Join Julia Campbell of J Campbell Social Marketing as she walks you through starting an account on Twitter and using the second most popular social network to grow your business and your network. She will cover the basics – What is a follower? what is a hashtag? Who should you follow? What should you tweet? What is Twitter Etiquette? – as well as detail the 10 things you need to do to succeed on Twitter. Social media management tools will also be discussed. Bring your questions!

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Twitter 101 - Tech Day Camp

  2. 2. ABOUT ME J Campbell Social Marketing is a boutique digital marketing firm based in Beverly, MA. Using online tools such as social media, blogs and email marketing, we help small businesses and nonprofits grow and reach their customers and supporters. We offer solutions to your social media problems – through training, support and managed services. #techdaycamp @skullsflying
  3. 3. SOCIAL MEDIARULES OF THE ROAD Social media tools are always changing. “Getting on social media” is not a marketing strategy. Using social media will not compensate for a bad product or service. The tools are (mostly) free – but your time is not. #techdaycamp @skullsflying
  4. 4. SOCIAL & MOBILE ARE HOT 67%of online adults use social networking sites.  15% of online adults use Pinterest  13% use Instagram  6% use Tumblr  67% use Facebook  16% use Twitter  20% use LinkedIn #techdaycamp @skullsflying
  5. 5. SOCIAL & MOBILE ARE HOT 71% of women are users of social networking sites, compared with 62% of men. Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. #techdaycamp @skullsflying
  6. 6. DECIDING WHAT TOOLS TO USE Which social networking sites should we be on? It depends. Hard truth: You get out of social media what you put into it. #techdaycamp @skullsflying
  7. 7. HOW MUCH WORK IS IT? The actual work of social media:  Researching and creating content. #techdaycamp @skullsflying  Engaging and participating in your nonprofit’s online communities.  Monitoring and reporting ROI, making the necessary adjustments. #techdaycamp @skullsflying
  8. 8. TWITTER 101 Let’s Tweet! Use hashtag #techdaycamp @skullsflying  #techdaycamp  @techdaycamp  @skullsflying
  9. 9. #techdaycamp @skullsflying
  10. 10. #techdaycamp @skullsflying
  11. 11. TWITTER 101 Add a photo to your bio Write a creative bio – #techdaycamp @skullsflying think keywords Add your website and other Twitter handles – you have the real estate, use it! Pro Tip: Get a custom Twitter background and cover photo
  12. 12. TWITTER 101 Hashtag  Mention  Any word beginning  A public tweet directed #techdaycamp @skullsflying with the # sign. to another user that  People use hashtags includes their organize conversations @username. around a specific topic.  Mentions are clickable  Clicking on a hashtag and link back to the akes you to search mentioned individuals results for that term. profile.  Great for events,  They are collected specific products, timely together in a announcments conversation if you click Reply.
  13. 13. TWITTER 101 Reply  Retweet  A public response to a  Sharing a Tweet. #techdaycamp @skullsflying Tweet via the reply  You can pass along button. someone’s Tweet by  Replies show up in your retweeting it. home timeline and the  Just hit the Retweet timeline of the person button to send the to who you are original Tweet as responding to. written to all of your  You must follow both followers. parties to see this  Won’t have your conversation. branding/profile pic on it.
  14. 14. #techdaycamp @skullsflyingANATOMY OF A TWEET
  15. 15. TWITTER 101 How to write a great tweet  Keep it conversational and informal. #techdaycamp @skullsflying  Employ wit and humor.  Make it shareable.  Content has to be worth reading, clicking and retweeting.  Ask questions.  Current events!
  16. 16. TWITTER 101 Let’s learn how to:  Get followers #techdaycamp @skullsflying  Find people to follow  Follow someone  Report spam/block someone  FAQ: Should you follow everyone who follows you? No.
  17. 17. TWITTER 101  Let’s learn how to:  “Favorite” a tweet to #techdaycamp @skullsflying easily find later  Monitor when people mention you (Connect)  Check and answer your direct messages  To set up or not set up an automated direct message? Debate!
  18. 18. TWITTER 101 Let’s learn how to:  Use a hashtag #techdaycamp @skullsflying  Monitor hashtags related to your industry  Participate in a TweetChat  Use Twitter lists to manage the chaos  Monitor trends
  19. 19. TWITTER 101 Let’s learn how to:  Use Twitter lists to manage the chaos #techdaycamp @skullsflying  Monitor trends
  20. 20. TWITTER 101 How often to tweet? 20x/day not related to #techdaycamp @skullsflying you but of value to your clients and customers 5x/day directly related to you Retweet, @Mention, Acknowledge ALWAYS be sharing relevant, valuable, pertinent, up-to-the-minute information!
  21. 21. TWITTER 101 Time-saving tools  Tweetdeck #techdaycamp @skullsflying  Hootsuite  Buffer (  There are hundreds of these tools!
  22. 22. TWITTER 101 What will I tweet? Get Google Alerts #techdaycamp @skullsflying Alltop LinkedIn Today/News Statistics Quotes Photos – (how to add a photo to a tweet) Retweet often
  23. 23. PRO TIPS If you type in the @mention, only people that follow you AND that person will see it. Add a #techdaycamp @skullsflying period or a space before if you want it to go out to everyone. Ask for RTs – Please RT! Do not connect Twitter to all other accounts – hashtags are meant for Twitter, Instagram and Pinterest (maybe Facebook in the future, but not now)
  24. 24. PRO TIPS Keep tweets short and sweet.  There is no “magical” length, but a report by #techdaycamp @skullsflying Buddy Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate. Tweets with photos get twice the response. Tweet with videos (YouTube, Vimeo) get increased engagement.  content (Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical Review”)
  25. 25. PRO TIPS Participate in trends, but do it authentically. In other words, don’t just hashtag everything #techdaycamp @skullsflying #bieberfever.
  26. 26. HOW BUSINESSES USE TWITTER @Sharpie  Has a real personality #techdaycamp @skullsflying  Full of sarcasm and dry humor  One-on-one interaction with fans  Never includes a salesy message @BenandJerrys  They share fans creations and ideas for flavors  Community service mission tie-in  Embodies their brand perfectly
  27. 27. HOW BUSINESSES USE TWITTER @DeltaAssist @ComcastCares #techdaycamp @skullsflying  Customer service  Airlines  Hotels  Restaurants  Cable companies
  28. 28. CRISIS MANAGEMENT! An actual tweet accidentally sent via @RedCross: #techdaycamp @skullsflying
  29. 29.  Red Cross response: #techdaycamp @skullsflying #gettngslizzerd was a Trending Topic (meaning it was popular on Twitter) #techdaycamp @skullsflying
  30. 30.  Dogfish Head Brewery response: #techdaycamp @skullsflying The Red Cross set up a designated page in connection with Dogfish encouraging people to donate a pint and use the hashtag to spread the word.
  31. 31. THE ONLY WAY TO SUCCEED… Be present. Be relevant. #techdaycamp @skullsflying Be active. Be engaging. Be timely. Have fun!
  32. 32. #techdaycamp @skullsflyingQUESTIONS?