Ateneo 6 implementation
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This document discusses strategies for implementing organizational strategies, including matching structure to strategy, creating a strategy-supportive culture, and considering marketing variables. It focuses on market segmentation, identifying key factors used to segment markets like demographics, psychographics, behaviors, and attitudes. Segmentation allows brands like NIVEA Sun to develop targeted products that meet the distinct needs of different consumer groups.
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Ateneo 6 implementation
- 1. IMPLEMENTING STRATEGIES: MANAGEMENT, MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES
- 9. MARKET SEGMENTATION Socio-Economic Segmentation Approach
- 22. STRATEGIC POSITIONING STRONG HIGH WEAK LOW Fun Image Strength of Global Brands (Customer Awareness) Royal Caribbean Carnival Star 27% Royal Caribbean 12% Star Cruises 34% Carnival Market Share Company
- 24. 1 ACTION PLANS