Marketing involves identifying and meeting human and social needs through goods, services, events, experiences, organizations, and more. It analyzes core concepts like needs, wants, and demands - including stated, real, unstated, delight, and secret needs as well as positive, negative, nonexistent, latent, declining, irregular, full, and unwholesome demands. Effective marketing tasks include developing strategies, gaining insights, connecting with customers, building brands, shaping offerings, delivering value, communicating value, and creating long-term growth through people, processes, programs, and performance. There is debate around whether marketing creates new needs or merely satisfies existing ones.
Consumer learning is vital in creating Brand loyalty and Brand equity. In this presentation you will come to know about how people learn and what you should do as a company to make consumers learn about your product.
Why Gamification is important essence of Marketing!
Gamification basically is a process of seeding important information and mapping competencies psychologically into user’s mind, which results in the change of their behaviour and thereby increases the productivity within the company and sales from customers, which can be achieved through specially designed Mobile or PC games. Gamification for employees and customers work differently and require a deep understanding of their market segment and consumer behaviour. We at TAP CUBE STUDIOS provide gamified marketing solutions to various brands which help increase their customer engagement and customer experience.
Consumer learning is vital in creating Brand loyalty and Brand equity. In this presentation you will come to know about how people learn and what you should do as a company to make consumers learn about your product.
Why Gamification is important essence of Marketing!
Gamification basically is a process of seeding important information and mapping competencies psychologically into user’s mind, which results in the change of their behaviour and thereby increases the productivity within the company and sales from customers, which can be achieved through specially designed Mobile or PC games. Gamification for employees and customers work differently and require a deep understanding of their market segment and consumer behaviour. We at TAP CUBE STUDIOS provide gamified marketing solutions to various brands which help increase their customer engagement and customer experience.
A presentation around the subject of consumer motivation. We look at definitions of consumer motivation, factors which affect consumer motivation and Freudian symbolism. Delving deeper into how Freud's theory can be use by marketer and analysing three adverts to so how they have done this.
Customer behaviour, deatils of Classical Conditioning and Operant Conditioning Johirul Alam
Major differences between classical conditioning and operant conditioning , Classical Conditioning uses in marketing strategy, Hamburgers and Automobiles marketing strategy.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
Fashion Vs Stylish Vs Fad Products' Life Cycles.pptxE Concepts
Watch the video lecture on this PowerPoint topic by going to the below link:
https://youtu.be/DKqIUm4cYHo
The ppt elaborates main differences among Stylish, Fashion, and Fad products concerning their product life cycle, explains the concerned graphs, and discusses potential examples.
#productlifecycle
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of twentyfive slides, this PPT is the most comprehensive summary of Strategic Brand Positioning Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible.
A presentation around the subject of consumer motivation. We look at definitions of consumer motivation, factors which affect consumer motivation and Freudian symbolism. Delving deeper into how Freud's theory can be use by marketer and analysing three adverts to so how they have done this.
Customer behaviour, deatils of Classical Conditioning and Operant Conditioning Johirul Alam
Major differences between classical conditioning and operant conditioning , Classical Conditioning uses in marketing strategy, Hamburgers and Automobiles marketing strategy.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
Fashion Vs Stylish Vs Fad Products' Life Cycles.pptxE Concepts
Watch the video lecture on this PowerPoint topic by going to the below link:
https://youtu.be/DKqIUm4cYHo
The ppt elaborates main differences among Stylish, Fashion, and Fad products concerning their product life cycle, explains the concerned graphs, and discusses potential examples.
#productlifecycle
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of twentyfive slides, this PPT is the most comprehensive summary of Strategic Brand Positioning Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible.
Marketing PlanBy Tara SeitlerThe Gap Company 1.docxinfantsuk
Marketing Plan
By: Tara Seitler
The Gap Company
1
1
Agenda
Current Marketing Situation
Market Description
Product Review
Competitive Review
Distribution Review
SWOT Analysis
Micro-environments
Macro-environments
2
Current Marketing Situation
Market Description
Target Market
Market Targeting strategy
Value proposition – The Gap Company
Consumer behavior
Buyer decision principles
3
Target Market
GAP is a brand-builder.
We create emotional connections with customers around the world through inspiring product design, unique store experiences and compelling marketing.
It’s goal is to simply make it easy for customers to express their personal style throughout their life.
GAP hoped that effective Web initiative could let company to solidify its brand, improve customer relationships, serve markets that could not support a store and cut costs.
Company also believed that going online would attract new customers and steal market share from competitors.
4
Target Market- Segmentation
Target Section of Market
Residential,
Non-residential,
Mobility and
Personal
Buyers Category
Upper middle and upper class individuals
5
Marketing Strategy
Marketing objective is to create a perception in the mind of the customer about the product.
Build image of product as a different product through adopting the strategy of differentiation of porter
Restructure the business
6
Restructure Business
Transform business management focusing on from quantity to profitability
Reduce fixed cost and downsize business structure to fair size
TV set business
Product
Create competitive products on its strength
Cost structure
Thoroughly improve cost structure
Restructuring
Completion of domestic sites integration and acceleration of overseas sites restructuring
7
Pricing Decision and Strategy
Keep Retailer and Customer pricing strategies different
Captive Product Pricing
The company makes its pricing strategies by having the knowledge of its competitor`s pricing
We can include USB connectivity devices
We can include Home Theatre along with
The prices of these accessories are kept relatively than other brands.
8
Sale Strategy
Sale Strategy - Sale Through
Manufacturer whole seller/dealer consumer
Sale Out (Sales To the retailer)
Manufacturer (company) Authorized Dealers
9
Sale Through
Whole seller/retailers are the customers of manufacturers, manufacturers sell their products to the Whole seller and indirectly (through retailer) to the end consumers.
This process of selling is called “Sale Through”
Sale Out :
The company will sell the products to the retailers which are actually the customers of the Company.
There will be no medium used between the company and the retailer.
This procedure of selling is called “Sale Out”
9
Value Proposition
They are predicated value proposition from the mindset of your custome ...
Brand management with respective of CaburyPrateek Pawar
All of us are consumers. We consume things of daily use; we also consume and buy the products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
5. Types of Needs
1. STATED NEEDS
- The consumer wants an inexpensive car
2. REAL NEEDS
- The consumer wants a car whose operating
costs, not initial price, is low
- ex. Fuel efficient
6. Types of Needs
3. UNSTATED NEEDS
- The customer expected good service
from the dealer
4. DELIGHT NEEDS
- The customer would like the dealer to
include an onboard GPS navigation system
7. Types of Needs
5. SECRET NEEDS
- The customer wants friends to see him or
her as a savvy consumer
8. Kinds of Demands
1. NEGATIVE DEMAND
- Consumers dislike the product and may even pay to avoid it
… services like dental treatments, insurance policies face a lot of negative demand because people rather
than going to a doctor for treatment or taking an insurance policy, prefer taking preventive measures to
avoid buying these services.
2. NONEXISTENT DEMAND
- Consumer may be unaware of or uninterested in the product
… Many educational and computer courses which are not in demand by the market are one such example
of non-existing demand.
… mobile phones made by Blackberry and HTC which are not in demand anymore, still, the companies
keep on producing them.
9. Kinds of Demands
3. LATENT DEMAND
- Consumers may share a strong need that cannot be satisfied by an
existing product
… The best example for studying this type of demand is by studying the evolution of smartphones or mobile phones.
Every time a new model of a mobile phone was launched, it tackled a new need of the consumer, whether it would be
sending messages, talking face to face via video call, shopping online through mobiles at one place only and many more.
But there are still many needs that do not have a solution, even though the needs are very important.
4. DECLINING DEMAND
- Consumers begin to buy the product less frequently or not at all
… It depends on product to product. It may be due to a new invention in that particular product field, bad brand marketing
or decreasing the quality of the product.
10. Kinds of Demands
5. IRREGULAR DEMAND
- Consumers purchases vary on seasonal, monthly,
weekly, daily or even hourly basis
… Air conditioners, seasonal clothes are the best day to day things where this irregular
demand is seen.
6. FULL DEMAND
- Consumers are adequately buying all products put
into the marketplace
…The best examples for this type of demand are the demand for smartphones like MI,
OnePlus, etc. The products of these brands get sold out whenever they launch a new
model.
11. Kinds of Demands
7. OVERFULLL DEMAND
- Demand is more but supply is less
… This type of demand can usually be seen in occasional products like the cement industry where the demand is
occasional but very high.
These industries have limited manufacturing power due to which there is a chance of consumers switching the
brand which results in loss of both market share and brand equity.
So, these are the main types of demand or classification of demand that help a marketer for demand forecasting
and managing the demand every time.
There should be fast and accurate decision making by the marketer as the challenges and effects of these types of
demands can both ruin the company’s reputation as well as take it to the sky heights.
8. UNWHOLESOME DEMAND
- Consumers may be attracted to products that have
undesirable social consequences
12.
13. Marketing in an Age of Turbulence
1. Secure your market share from core
customer segments
2. Push aggressively for greater market share
from competitors
3. Research customers more now, because
their needs and wants are in flux
14. Marketing in an Age of Turbulence
4. Minimally maintain, but seek to increase,
your marketing budget
5. Focus on all that’s safe and emphasize core
values
6. Drop programs that aren’t working for you
quickly
15. Marketing in an Age of Turbulence
7. Don’t discount your best brands
8. Save the strong, lose the weak
16. 10 Commandments of Marketing
1. The company segment the market, chooses
the best segments, and develop a position in
each chosen segment.
17. 10 Commandments of Marketing
2. The company maps its customers’ needs,
perceptions, preferences, and behaviour and
motivates its stakeholders to about serving and
satisfying the customers
18. 10 Commandments of Marketing
3. The company knows its major competitors
and its strengths and weaknesses
19. 10 Commandments of Marketing
4. The company builds partners out of its
stakeholders and generously rewards them
20. 10 Commandments of Marketing
5. The company develops systems for
identifying opportunities, ranking them, and
choosing the best ones.
21. 10 Commandments of Marketing
6. The company manages a marketing planning
system that leads to insightful long-tern and
short-term plans
22. 10 Commandments of Marketing
7. The company exercises strong control over its
product and service mix
23. 10 Commandments of Marketing
8. The company builds strong brands by using
the most cost-effective communication and
promotion tools
24. 10 Commandments of Marketing
9. The company builds marketing leadership
and a team spirit among its various departments
25. 10 Commandments of Marketing
10. The company constantly adds technology
that gives it a competitive advantage in the
marketplace
27. Marketing Management Tasks
• Developing marketing strategies and tasks
• Capturing marketing insights
• Connecting with customers
• Building strong brands
• Shaping the market offerings
• Delivering value
• Communicating value
• Creating successful long-term growth
28. ASSIGNMENT
“DOES MARKETING CREATE OR SATISFY
NEEDS”
Marketing has often been defined in terms of
satisfying customers’ needs and wants. Critics,
however, maintain that marketing goes beyond that
and creates needs and wants that did not exist
before. They feel marketers encourage consumer
to spend more money than they should on goods
and services they do not really need.