The document outlines an IMC campaign to re-launch the brand Bain de Soleil in the self-tanning market. The goals are to establish brand recognition and awareness among consumers. Key strategies include generating product awareness, promoting the sun-care segment, communicating differentiation, persuading a lifestyle shift, and reminding consumers at point-of-sale. Challenges include a limited product range, outdated website, no social media presence, and stiff competition from large brands. The proposed tactics utilize advertising, celebrity endorsements, social media, blogs, and product placement.

1. Bain de Soleil – An IMC campaign to Brand Re-launch IMC Assignment Due on April 14AnukritiVatsa

2. IMC GoalEstablish Bain de Soleil as a leader in self-tanning segment by creating strong brand recognition and a strong top of mind awareness among consumers.

3. IMC StrategiesGenerate product awareness (TOMA)

4. Promote the Sun-care segment

5. Communicate product differentiation and its value effectively

6. Persuade consumers to make a life-style shift

7. Remind the consumers at point-of-sale Top 10 Market PlayersAvon Products Inc.

8. Clarins Limited

9. Estee Lauder Group

10. Energizer Holdings Inc.

11. Johnson & Johnson

12. Neutrogena Corp

13. L'Oreal S.A.

14. Beiersdorf AG

15. Schering-Plough Corporation/Merck