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Assignment:
Exercises
:
How has the role of the strategic planner changed over the past
several decades? What new skills will be essential for the
strategic planner?
How does the scanning process create a "window" to the
external environment? How does the window concept help in
understanding organizations and the types of information they
produce?
Professional Development
:
Using the questions listed in Exhibit 2-8 (p. 68), as your basis
discuss strategic assumptions and how you would respond to
them in a strategic planning assessment.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013).
Strategic Management of Health Care Organizations
(7th ed.). San Francisco: Jossey-Bass. (Chapters 1 and 2)

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