The document discusses how corporate ethnographers can help companies innovate by gaining deeper insights into customer needs and desires. It advocates taking a more ethnographic approach to design that involves understanding what consumers truly value through open-source interpretation and collaboration. Seeing things from new perspectives by examining analogous cases can help rethink how companies approach innovation to develop long-term sustainable solutions.
IIDEX 2013
Abstract: This presentation aims to put strategic design into perspective as a new culture of decision-making. Design strategy is about creating roadmaps and brand experiences that are transcendent and resilient. It is about processes that embark on social engagement as a catalyst for systemic organizational change. It is about systems of products and services that are strategically innovative and holistic. Design strategy is about a mindset, a way of thinking and a set of tools that help businesses, organizations and institutions realize what it is that they should be doing next, how they can do it, and most importantly, why they should be doing it in the first place.
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
Disrupting the Disruptors #1- Tackling Disruption through Human Centred DesignHolly Rennie
Wednesday 16th of November - Davy Rennie, Experience Design Director at The White Agency, presents Disrupting the Disruptors.
Today, we are constantly reminded about global brands being disrupted by new entrants to their market and non-traditional competitors. Businesses like Tesla, Uber, AirBinb, Dollar Shave Club and Spotify have changed the way we engage with day to day brands - these disruptors leverage customer centricity and leading edge digital solutions to challenge the norm and deliver extraordinary customer experiences and growth. How might we, as professionals across all sectors, challenge disruption and leverage Human Centred Design to stimulate growth and place our customers in the centre of everything we do.
IIDEX 2013
Abstract: This presentation aims to put strategic design into perspective as a new culture of decision-making. Design strategy is about creating roadmaps and brand experiences that are transcendent and resilient. It is about processes that embark on social engagement as a catalyst for systemic organizational change. It is about systems of products and services that are strategically innovative and holistic. Design strategy is about a mindset, a way of thinking and a set of tools that help businesses, organizations and institutions realize what it is that they should be doing next, how they can do it, and most importantly, why they should be doing it in the first place.
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
Disrupting the Disruptors #1- Tackling Disruption through Human Centred DesignHolly Rennie
Wednesday 16th of November - Davy Rennie, Experience Design Director at The White Agency, presents Disrupting the Disruptors.
Today, we are constantly reminded about global brands being disrupted by new entrants to their market and non-traditional competitors. Businesses like Tesla, Uber, AirBinb, Dollar Shave Club and Spotify have changed the way we engage with day to day brands - these disruptors leverage customer centricity and leading edge digital solutions to challenge the norm and deliver extraordinary customer experiences and growth. How might we, as professionals across all sectors, challenge disruption and leverage Human Centred Design to stimulate growth and place our customers in the centre of everything we do.
Visual thinking for service design — CanUX November 2016Boon Yew Chew
The success of service design involves an organisation's ability to restructure itself towards the design and delivery of services in a meaningful, impactful way. Visual thinking provide a powerful means for diverse teams to work through complexity. This workshop introduces visual thinking as an approach to solve service design problems, involving methods like rapid visualisation, visual sensemaking, touchpoint sketching, rich pictures, and service posters.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Start with a Concept and Stop Designing like a MachineIdean France
From idea to execution.
The digital industry is moving fast. Creative people need to be more productive as competition is growing up everyday. While many tasks can be more and more automated, conceptualization remains a powerful, efficient and truly human tool to create strong, memorable and engaging experiences.
A keynote by Florian Cordier, Lead Creative @Backelite.
Because a good concept is nothing if it's not share with the teams, you can check this presentation about Design Systems by Audrey Hacq, Lead Designer @Backelite: http://bit.ly/2MNo1qW
Thinking like Humans - Tools to improve how we solve problems for our usersLenae Storey
We all have our biases, perspectives, assumptions, and naturally, we bring these views with us into our everyday thinking. The same plays out in how we design solutions, strategies, and businesses. This presentation highlights the need for ethnographic research and relatable tools to drive improved impact for our humans (the users and customers of our outputs).
Visual thinking for service design — CanUX November 2016Boon Yew Chew
The success of service design involves an organisation's ability to restructure itself towards the design and delivery of services in a meaningful, impactful way. Visual thinking provide a powerful means for diverse teams to work through complexity. This workshop introduces visual thinking as an approach to solve service design problems, involving methods like rapid visualisation, visual sensemaking, touchpoint sketching, rich pictures, and service posters.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Start with a Concept and Stop Designing like a MachineIdean France
From idea to execution.
The digital industry is moving fast. Creative people need to be more productive as competition is growing up everyday. While many tasks can be more and more automated, conceptualization remains a powerful, efficient and truly human tool to create strong, memorable and engaging experiences.
A keynote by Florian Cordier, Lead Creative @Backelite.
Because a good concept is nothing if it's not share with the teams, you can check this presentation about Design Systems by Audrey Hacq, Lead Designer @Backelite: http://bit.ly/2MNo1qW
Thinking like Humans - Tools to improve how we solve problems for our usersLenae Storey
We all have our biases, perspectives, assumptions, and naturally, we bring these views with us into our everyday thinking. The same plays out in how we design solutions, strategies, and businesses. This presentation highlights the need for ethnographic research and relatable tools to drive improved impact for our humans (the users and customers of our outputs).
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
I am part of Curiosity, a design research collective based in the Philippines. We are dedicated to exploring how understanding people through the lens of anthropology, embodied cognition,business innovation, and artistic practice, can be used to design better futures. www.curiosity.ph
Enthusiasm is what a good idea deserves in the first place – and not the question “What do you mean by that?”
Behind every idea, success is waiting. Therefore, the scientific and economic discussion about ideas, their efficient generation and exploitation remains highly important. But: initially, the quality of an idea is not measured in terms of its content – rather, the point is for it to be appreciated as such in the first place. Before the evaluation of an idea comes the idea’s identification as an idea!
Understanding the idea develops the ability to evaluate it or modify it into a still better idea. Misunderstood ideas, however, are always lost potential – sad for the persons having them and hopeless for those needing them. For businesses, both cases can be economically disastrous.
What is surprising is the fact that neither scientific nor practically oriented research offer any relevant statements, research work or methods for semantically optimizing
ideas. With the development of the “d’Artagnan Principle”, this significant gap is now filled and methodically closed.
Work on semantic optimization of ideas
Tell your own story how can you become the next exponential catalyst? previewWeAreInnovation
Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI
Insights Success has come up with the special issue- The 10 Innovative Interiors Designer To Know". Here we have tried to focus on innovative interior designers.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
1. Design, Business, and Innovation Janel Santana
“Going Deeper, Seeing Further…”
- A more competitive approach to design is through a more ethnographic method to find what consumers
value most.
2. Design, Business, and Innovation Janel Santana
“Going Deeper, Seeing Further…”
- Our linear interpretations should fill a deeper gap that will sustain a long-term innovative advancement,
seeking what's significant.
3. Design, Business, and Innovation Janel Santana
“Going Deeper, Seeing Further…”
- Analogous cases help to approach innovation by revealing new insights, guiding us to rethink how we
interpret things.
4. Design, Business, and Innovation Janel Santana
“Going Deeper, Seeing Further…”
- Corporate ethnographers use open-source interpretation to collaborate with other designers, business
people, innovators, consumers, and customers.
5. Design, Business, and Innovation Janel Santana
“Going Deeper, Seeing Further…”
- Corporate ethnographers will play a major role in helping companies understand complex human issues with
their engagement to understand the customers needs and desires.
