The future of online consumers habits

1. HOW DOES THE CONSUMER EVOLVE ALONGSIDE THE INTERNET?
THE FUTURE OF ONLINE CONSUMERS HABITS, BY FEDERICO CANUT

2. GETTING TO KNOW THE ONLINE CONSUMER
 In recent years, technology has had a significant impact on
the way consumers live their lives, especially with the
widespread adoption of smartphones, tablets, and other
mobile devices. According to recent studies, more than 4.6
billion people around the world now use the internet.
 In terms of how consumers use technology, there are a
wide variety of ways in which people are leveraging
technology in their daily lives. For example, many people
use their smartphones to stay connected with friends and
family, access social media platforms, and consume news
and entertainment content. Others use technology to
manage their finances, make purchases online, and even
monitor their health and fitness.

3. HOW DO CONSUMERS ACCESS THE INTERNET?
Mobile Devices Broadband Public Wi-Fi IoT Devices

4. WHAT DEVICES DO CONSUMERS USE?
Smartphon
es
 Smartphones are
perhaps the most
ubiquitous digital
device today, with
millions of people
using them to
access the internet,
stay connected with
friends and family,
and engage with
digital content.
Computers
 Many people still
use laptops and
desktop computers
to access the
internet and
perform more
complex tasks such
as work, online
shopping, and
content creation
Tablets Smart TVs Wearables
 Tablets offer a
balance between
smartphones and
laptops, providing a
larger screen than a
smartphone but a
more portable form
factor than a
laptop.
 With the rise of
streaming services
such as Netflix,
Amazon Prime
Video, and Hulu,
many people are
now using smart
TVs to access digital
content.
 Wearable devices
such as
smartwatches and
fitness trackers
have also become
increasingly
popular, with
millions of people
using them to track
their activities

5. HOW DO COSTUMER’S SEARCH?
 Search Engines
 Social Media
 Websites
 Mobile Apps
 Word of Mouth
By understanding how customers search for information,
marketers can optimize their content and channels to
reach and engage their target audience more effectively.

6. UNDERSTANDING WHAT DO CONSUMER BUY ONLINE
Apparel and
Accessories
Consumer
Electronics
Beauty and
Personal Care
Home
Furnishings
Food and
Beverage
Toys and
Games
Others
Consumers buy a wide range of products and
services online, from everyday household
items to luxury goods and services.
According to the 2021 UPS Pulse of the
Online Shopper report, the top categories of
products that consumers buy online include:

7. VIDEO CONSUMPTION IN RECENT YEARS
 Online video consumption is growing rapidly, and it's
important for marketers to consider video as a key
part of their digital marketing strategies.
 Video content can be an effective way to engage with
customers, tell your brand's story, and demonstrate
your products or services.
 YouTube remains the most popular online video
platform, with over 2 billion monthly active users.
People watch over a billion hours of video on
YouTube every day.
YouTube
Social
Media
Live
Streaming
Mobile
Devices
Smart TVs

8. 2023 TRENDS: IS IT GONA BE EVERYTHING AI?
Artificial Intelligence (AI)
Augmented Reality (AR)
and Virtual Reality (VR)
Voice Search and
Optimization
Blockchain Technology
Chatbots
AI can be used to enhance customer experience, personalize
marketing campaigns, automate repetitive tasks, and analyze data
to uncover insights.
AR and VR technologies are increasingly being used in marketing
campaigns to create immersive experiences that engage customers
in new ways.
Brands that can optimize their content for voice search are likely
to have an advantage over those that don't.
Blockchain technology has the potential to revolutionize digital
advertising by providing a more secure and transparent way of
tracking data and transactions.
As chatbot technology becomes more advanced, they are likely to
become even more useful for marketers looking to automate
customer interactions and provide personalized experiences.

9. HOW WOULD THIS AFFECT THE CONSUMER?
BASED ON CURRENT TRENDS AND INSIGHTS FROM INDUSTRY EXPERTS, HERE ARE SOME POTENTIAL CONSUMER TRENDS
THAT MAY EMERGE IN 2023:
Sustainability
Personalization
Health and Wellness
Digital Transformation
Convenience

10. HOW DID TECHNOLOGY IMPACT THE ONLINE
CONSUMER?
ONLINE CONSUMERS DEMAND PERSONALIZED, SECURE EXPERIENCES VIA MOBILE DEVICES, WHILE RELYING HEAVILY
ON ONLINE REVIEWS AND SOCIAL MEDIA FOR PURCHASING DECISIONS.
Online shopping has
become the norm
Mobile devices are
the preferred method
of access
Consumers demand
personalized
experiences
Online reviews and
social media play a
significant role in
purchasing decisions
Security and privacy
are top concerns

11. SOURCES
• https://blog.hubspot.com/marketing/online-video-trends
• https://www.wyzowl.com/state-of-video-marketing-2021/
• https://wearesocial.com/digital-2021
• https://www.pewresearch.org/internet/fact-sheet/mobile/
• https://www.broadbandsearch.net/blog/how-people-use-the-internet
• https://www.oberlo.com/statistics/ecommerce-sales-growth
• https://www.forbes.com/sites/forbesagencycouncil/2021/12/08/10-consumer-trends-that-will-impact-
your-marketing-in-2022/?sh=5d7a526c1c46
• https://www.warc.com/newsandopinion/news/five-consumer-trends-to-watch-in-2022/47801
• https://cassandra.co/reports/2021-consumer-culture-report
• https://www.salesforce.com/research/2021-connected-consumer/
• https://econsultancy.com/reports/digital-trends-2021/
• https://www.salesforce.com/research/2021-state-of-marketing/
• https://blog.euromonitor.com/consumer-trends-covid19/
• https://seller.alibaba.com/businessblogs/px00257en-7-e-commerce-trends-to-look-out-for-in-2023
• https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2021/

12. THANK YOU
FEDERICO CANUT
FEDERICO.CANUT@M4-MARKETING.COM