This document provides instructions for Roberta Bell, a project coordinator for PREIT, on conducting a customer experience evaluation of a mall. The evaluation will take 1.5-2 hours and involve observing the mall's amenities, cleanliness, and customer service. The coordinator is instructed to be descriptive in writing narratives for each evaluation section. They are also told to follow specific procedures like driving around the mall, interacting with security guards, making a customer service phone call, and purchasing a $20 gift card. The document emphasizes providing thorough, consistent reporting and focusing on the customer experience rather than store selection.