The document outlines 12 core service attributes that are important for customer service: 1) Customer First Mindset - Going out of one's way to ensure customer satisfaction, even if it's inconvenient. 2) Positive Outlook - Displaying a "can-do" attitude and resolving issues even on holidays. 3) Professional Acumen - Striving to be knowledgeable about job issues and knowing who to contact for help. 4) People Orientation - Taking initiative to build rapport with customers through eye contact, smiles, and names.

1. Core Service Attributes