M4 - Business Studies - Customer Service

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The document discusses customer service and provides examples of good and bad customer service. It defines customer service as activities that improve customer satisfaction before, during and after a sale. Examples of good customer service given are being friendly, listening to customers, and dealing with complaints quickly. Bad customer service examples include ignoring customers, being rude, and having clueless staff. The document asks students to share experiences of good and bad customer service and perform role plays demonstrating both.

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