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Assignment on Beverage Industry
Submitted By:-
AMIT KUMAR
Roll no – 1853362
Beverage Industry
What is Beverage Industry?
 Global Beverage Industry marketgrowthisUSD316 Billionduring2018 – 2019.
 In Beverage Industry ,products are carbonated& Non-Carbonated drinks, juices&Juice Concentrates,tea&
Coffee, flavourhot&Colddrinks,waterbottle &Energy drinks.
 IndianBeverage Industry haswitnessedagrowthof 11% CAGR in2018 & by2020 it will be assumedtogrowby
17.6% CAGR.
 Overa year in India5.9 Billionlitresof Drinksare consumed.
 In 2020 Indianmarketof Beverage drinkswillachieved16.6USD Billionof sales.
 Consumershiftingtohealthierbeverages.
 Young Youthof a developingcountryneedsome chill pointto hangout withhisfriends&to do Gossips,so tea
discussionisbestoptionforIndians.
 WesternCulture is anotherreasonforadoptionof thisindustry.
Ready to Serve Retail TeaIndustry
 Globally - $ 7.8 TrillionRevenue&10% of the world’sGDP(#Source –PlunketResearch)
 IndianMarket- $400 BillionRevenue (#Source – Careerizma.com)
 Beverage IndustryContributioninIndianAgriculture GDP – 10 %
 Beverage IndustryContributioninIndianManufacturingGDP – 12 %
 Indianwill become 5thlargestconsumerby2025 reportedbyConfederationof IndianIndustry -(#Source –
Careerizma.com)
Sales Unit Production
 Pepsi – 927 millioncasesof dietsodain2010 ( # Source – thedailyrecord.com)
 Coca cola – 1.6 Billioncasesof dietsodain2010( # Source – thedailyrecord.com)
Beverage
Industry
CarbonatedSoft
drinks
Non- Carbonated
Softdrinks
PackagedCola
UnpackagedSoda
S
EnergyDrinks
FlavouredJuices
Retail Consumer’s
 Wallmart
 Reliance mart
 Easy day
Global Share of Beverage Industry
 Global Representativeof Beverage industry
 Coca – Cola( $ 100 Billion)
 PepsiCo ( $ 70 Billion)
 Both Pepsi &Coca Colaare holding60% of marketshare of non-alcoholicbeverages(#Facttakenfrom US
Domestic)
Porter’s 5 Forces Analysis on Beverage industry
 Threat of newEntrants
 BargainingPowerof Buyers
 Threat of Substitutes
 Barragingpowerof Suppliers
Global Competitors of Beverage Industry are:-
 DANONE
 Keurig Dr Pepper
 Monster Energy Company
 Nestle
 PepsiCo
 Red Bull
 Coca Cola Company
Indian market Competitors of Beverage Industry are:-
 Chaayos - $ 12M
 Chai patty - $ 2.5M
 Chai point- $ 7.5M
 Infinite- $ 3.8M
 Chai thela - $ 2M
 Tea box - $ 2.5M
 Teanation - $ 2M
 Udyan tea - $ 2M
 Tpot - $ 3M
 Tea trails - $ 5.9M
 Modern album
 Starbucks
 CCD
 Barista
 24*7
 Totally – 46.9 Million
 345 employees
 In which chayoos have250 employees.
 (#Source – Owler.com)
Assignment on Beverage Industry

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Assignment on Beverage Industry

  • 1. Assignment on Beverage Industry Submitted By:- AMIT KUMAR Roll no – 1853362
  • 2. Beverage Industry What is Beverage Industry?  Global Beverage Industry marketgrowthisUSD316 Billionduring2018 – 2019.  In Beverage Industry ,products are carbonated& Non-Carbonated drinks, juices&Juice Concentrates,tea& Coffee, flavourhot&Colddrinks,waterbottle &Energy drinks.  IndianBeverage Industry haswitnessedagrowthof 11% CAGR in2018 & by2020 it will be assumedtogrowby 17.6% CAGR.  Overa year in India5.9 Billionlitresof Drinksare consumed.  In 2020 Indianmarketof Beverage drinkswillachieved16.6USD Billionof sales.  Consumershiftingtohealthierbeverages.  Young Youthof a developingcountryneedsome chill pointto hangout withhisfriends&to do Gossips,so tea discussionisbestoptionforIndians.  WesternCulture is anotherreasonforadoptionof thisindustry. Ready to Serve Retail TeaIndustry  Globally - $ 7.8 TrillionRevenue&10% of the world’sGDP(#Source –PlunketResearch)  IndianMarket- $400 BillionRevenue (#Source – Careerizma.com)  Beverage IndustryContributioninIndianAgriculture GDP – 10 %  Beverage IndustryContributioninIndianManufacturingGDP – 12 %  Indianwill become 5thlargestconsumerby2025 reportedbyConfederationof IndianIndustry -(#Source – Careerizma.com) Sales Unit Production  Pepsi – 927 millioncasesof dietsodain2010 ( # Source – thedailyrecord.com)  Coca cola – 1.6 Billioncasesof dietsodain2010( # Source – thedailyrecord.com) Beverage Industry CarbonatedSoft drinks Non- Carbonated Softdrinks PackagedCola UnpackagedSoda S EnergyDrinks FlavouredJuices
  • 3. Retail Consumer’s  Wallmart  Reliance mart  Easy day Global Share of Beverage Industry  Global Representativeof Beverage industry  Coca – Cola( $ 100 Billion)  PepsiCo ( $ 70 Billion)  Both Pepsi &Coca Colaare holding60% of marketshare of non-alcoholicbeverages(#Facttakenfrom US Domestic) Porter’s 5 Forces Analysis on Beverage industry  Threat of newEntrants  BargainingPowerof Buyers  Threat of Substitutes  Barragingpowerof Suppliers Global Competitors of Beverage Industry are:-  DANONE  Keurig Dr Pepper  Monster Energy Company  Nestle  PepsiCo  Red Bull  Coca Cola Company
  • 4. Indian market Competitors of Beverage Industry are:-  Chaayos - $ 12M  Chai patty - $ 2.5M  Chai point- $ 7.5M  Infinite- $ 3.8M  Chai thela - $ 2M  Tea box - $ 2.5M  Teanation - $ 2M  Udyan tea - $ 2M  Tpot - $ 3M  Tea trails - $ 5.9M  Modern album  Starbucks  CCD  Barista  24*7  Totally – 46.9 Million  345 employees  In which chayoos have250 employees.  (#Source – Owler.com)