This document provides an overview of the beverage industry in India. It discusses the classification of beverages as alcoholic and non-alcoholic and provides consumption and revenue details for various beverage types in India. It also outlines standards set by FSSAI for different beverages and lists top beverage companies in India. Challenges faced by the industry and regulations governing the sector are also summarized.
Indian Beverage Industry Overview, Trends, Challenges and Regulations
1.
2. CONTENTS
Introduction
Beverage industry overview
Classification of beverages
AB’s consumption and marketing in India
NAB’s consumption and marketing in India
Standards for beverages by FSSAI
Health benefits and defects
List of top beverages companies
Challenges faced by beverages industry
Rules and certification to start up a beverage industry
Conclusion
3. Introduction
The word ‘Beverage’ has been derived from the Latin
word' bever’meaning rest from work.
the first alcoholic drink was made by Greece.
Alcoholic is an odorless liquid obtained through the
fermentation of a sugar containing liquid.
Coca cola & Pepsi are two top manufactures of soft drinks
4. Beverage Industry Overview
Beverages industry in India constitutes USD 230million among
USD 65 billion food processing industry.
The major sectors in beverage industry are tea & coffee .
India is considered to be third largest market for alcoholic
beverages
Beverage industry markets both alcoholic and non alcoholic
items.
The beverage industry employee million people world wideand
gives billons as revenue
6. ALCOHOLIC BEVERAGES IN INDIA
Revenue in alcoholic drinks markets amounts US$
61,944m in 2017. the markets is expected to grow
annually by 8.2%
The markets largest segment is the segment
“spirits” with a volume of US$ 55.986m in 2017
From international market perspective it is shown
that most revenue is generated in china (US$
425,480m in 2017)
In relation to total population figures, per person
revenues of US$ 46.25 are generated in 2017
7. ALCOHOLIC DRINKS IN 2017
Average volume per captia in
liters
7.8
Volume in million liters 10,452.1
Global comparison revenue 425.480
Price per unit in US$ 5.92
Revenue in US$ 1,944m
14. India is importing alcoholic beverages from a round 50 foreign
countries maximum from united kingdom.
UK-US$42886209,france-US$ 5144638, USA- 2583360 51
15.
16. ALCOHOLIC BEVERAGES
Name of
drink
revenue
( in US$
)
Expected
to grow
annually
in %
Largest
segment
in
market
volume
Most
revenue
in
country
Per
person
revenue
(in US$)
Average
per
captia
consump
tion (in
L)
beer 3,385m 10.2 - china 2.53 2
Wine 11,580m 6.7 - china 8.63 0.7
spirits 28m 7.5 - US 0.002 0.007
17. STANDARDS BY FSSAI
Name of alcohol Raw material %of
alcohol
preservatives
Wine Grapes 7-21 Benzoic acid(450ppm)
Beer barley 4-8 Sulfur dioxide(70ppm)
Whiskey Cereals 40
-
Gin Grains 36-50 -
Rum Sugar cane 95 -
vodka Grains, potatoes 40-95 -
18. Health Benefits& Defects
Reduce risk of developing heart diseases
Reduces risk of ishemeic stroke
Reduces risk of diabetes
DEFECTS:
liver inflammation
Oral cancer
Coma death
Nausea and vomiting
19. NON ALCOHOLIC BEVERAGES
Revenue in non- alcoholic drinks markets amounts US$
9,066m in 2017. the markets is expected to grow annually by
13.2%
The markets largest segment is the segment “bottled water”
with a volume of US$ 6,103m in 2017
From international market perspective it is shown that most
revenue is generated in united states (US$ 130,014m in 2017)
In relation to total population figures, per person revenues of
US$ 6.75 are generated in 2017
21. NON-ALCOHOLIC DRINKS IN 2017
Average volume per captia in liters
Volume in million liters 36,606
Global comparison revenue in US$ 92,779m
Price per unit in US$ 0.3
Revenue in US$ 9,066m
25. NON ALCOHOLIC BEVERAGES
Name of
drink
Revenue
( in us$ )
Expected to
grow
annually in
%
Most
revenue in
country
Per person
revenue (in
us$)
Average per
captia
consumptio
n (in L)
Juices 40m 5.4 United states 0.03 0.04
Soft drinks 2,923m 10.4 US 2.18 3.9
Bottled
water
6,103m 14.5 China 4.55 15.8
26. Standards By FSSAI
Name Raw material %of TSS Preservatives
Juices Fruits 10 Sodium
benzoate(600ppm)
Aerated water water 0 -
Squashes Fruits 40-50 KMS
Coffee Bean -
Tea Tea leaves -
27. Health Benefits& Defects
Benefits:
Hydration
Refreshes your brain
Defects:
Increases obesity
Depletes your mineral levels
Increases diabetics risk
28. HOT DRINKS
Revenue in the “hot drinks” markets amounts US$ 11,962m in
2017. the markets is expected to grow annually by 6.6%
The markets largest segment is the segment “tea” with avolume of
US$ 11,580m in 2017
From international market perspective it is shown that most
revenue is generated in china (US$ 19,986m in 2017)
In relation to total population figures, per person revenues of
US$8.91 are generated in 2017
29. HOT DRINKS IN INDIA IN 2017
Average volume per captia in kg 0.7
Volume in million kg 1,048
Global comparison revenue in US$ 19,986m
Price per unit in US$ 12.17
Revenue in US$ 11,962
31. HOT DRINKS
Name of
hot drink
Revenue
( in US$ )
Expected
to grow
annually
in %
Largest
segment
in market
volume
Most
revenue
in
country
Per
person
revenue
(in US$)
Average
per captia
consumpt
ion (in
kg)
Coffee 354m 6.1 Instant
coffee
United
states
0.3 0.03
Tea 11,580m 6.7 - china 8.63 0.7
Cocoa 28m 7.5 - US 0.002 0.007
32. Health Benefits& Defects
Benefits:
Helps to lose weight
Help to burn fat
Reduces risk of cancer
Protects your brain
Lowers the risk of cancer
Defects:
Excess consumption lead to death
36. List Of Top Beverages Producing Companies in India
Non alcoholic Products Alcoholic
Coca cola Cocacola,coke,tumsup,sor
ite,mazza
United spirits limited
PepsiCo 7up,mirinda,pepsi,slice,tr
opicana,mountaindew,
United breweries limited
Uniliver Radico khitan limited
Nestle Pincon spirit limited
ITC Jagatjit industries limited
Tata tea Globus spirits limited
Mc dowell&company Empee distilleries limited
Vinabros&Co Tilaknagar industries limited
Apple valley group GM breweries limited
37. Challenges Faced By Beverage
Industry
consumer avoiding centre of store products.
Healthy and clean label means vs. diet friendly.
Rise of natural and organic products.
Adopting to shift towards e-commerce.
The anti-sugar movement.
Adding value to products.
Slow product innovation cycles.
Making products more convenient
38. Laws and Regulations Governing Beverage
Industry In India
Laws:
The prevention of food adulteration act,1954
Essential commodity act,1955
Food safety standards authority of India
Food and drug administration of India.
Regulations:
Packaging labeling
Signage and customer notices
Licensing registration & health and sanitary permits
penalties
39. Label Should Carry(FSSAI)
Name of food
List of ingredients in descending order
Nutritional information
Name and complete address of manufacturer
Net content by weight and volume
Date of manufacturing
Best before date
Specific declaration additives
Nonveg/ veg logo of appropriate dimension
40. SWOT ANALYSIS OF A INDUSTRY
Strengths Weaknesses
Leader in beverage industry
Largest market share
Low price
Value behind its brand name
Broad beverage line
Narrow product range
Decling marketing share
Poor communications &
management issues
Competitor more market
share
41. Opportunities Threats
Expansion to beverage
market share
Use of technology to help
gain better knowledge of
market place
New product easy
Competition from others
Growing health trend
More choices in beverages
Rising raw material and travel
expenses
42. CONCLUSION
Alcohol takes an enomorous role on lives and communities especially in developing countries
Alcohol contribution to the overall burden of diseases is expected to grow in future
National monitoring system need to be developed to keep track of alcohol consumption
Governments and concerned citizens encourage public health policies to minimize diseases
Ref:: www.statista.com
FSSAI.com
Wikipedia
Pepsi co.com
www.slideshare.com
PFA rules and regulations pdf
Health benifits.com
Springer.com
Ch-Beverage industry
FTBM-352 study material of food technology