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SUBMITTED TO: MAAM SUMMYA
SUBMITTED BY: AYESHA SAFADAR
ROLL NO: 12
DATED ON: 23.08.2020
SUBJECT : COMMUNICATION SKILLS
TOPIC : INTERCULTURAL
COMMUNICATION IN THE GLOBAL
CONTEXT
Intercultural communication
Intercultural communication is a discipline that studies communication across
different cultures and social groups, or how culture affects communication. It
describes the wide range of communication processes and problems that naturally
appear within an organization or social context made up of individuals from
different religious, social, ethnic, and educational backgrounds. In this sense, it
seeks to understand how people from different countries and cultures act,
communicate and perceive the world around them.
Many people in intercultural business communication argue that culture
determines how individuals encode messages, what medium they choose for
transmitting them, and the way messages are interpreted With regard to
intercultural communication proper, it studies situations where people from
different cultural backgrounds interact. Aside from language, intercultural
communication focuses on social attributes, thought patterns, and the cultures of
different groups of people. It also involves understanding the different cultures,
languages and customs of people from other countries.
Intercultural communication plays a role in social sciences such
as anthropology, cultural studies, linguistics, psychology and communication
studies. Intercultural communication is also referred to as the base for
international businesses. Several cross-cultural service providers assist with the
development of intercultural communication skills. Research is a major part of the
development of intercultural communication skills. Intercultural communication is
in a way the 'interaction with speakers of other languages on equal terms and
respecting their identities'
Identity and culture are also studied within the discipline of communication to
analyze how globalization influences ways of thinking, beliefs, values, and identity,
within and between cultural environments. Intercultural communication scholars
approach theory with a dynamic outlook and do not believe culture can be
measured nor that cultures share universal attributes. Scholars acknowledge that
culture and communication shift along with societal changes and theories should
consider the constant shifting and nuances of society.
The study of intercultural communication requires intercultural understanding,
which is an ability to understand and value cultural differences. Language is an
example of an important cultural component that is linked to intercultural
understanding.
The Effects of Globalization on Global
Communication
Connecting with people on the other side of the world is now much easier than it
was a few years ago. Satellites, fiber-optic cables and the internet make it
effortless to share information with those in different time zones and locations.
Global communication is directly affected by the process of globalization, and
helps to increase business opportunities, remove cultural barriers and develop a
global village. Both globalization and global communication have changed the
environmental, cultural, political and economic elements of the world.
Increased Business Opportunities
Many companies today hire employees that are located in other countries. Using
communication vehicles such as video calling make it simple to converse with colleagues
across the globe, almost making it feel as if they are in the same room. Technology also
makes it easier to connect with suppliers and customers all over the world, and to streamline
those relationship through improves ordering, shipment tracking and so on. With this kind of
communication technology, many businesses are able to take advantage of opportunities in
different countries or cities, improving the economic outlook on a global level.
Thanks to global communications, information itself can be transferred as a valuable business
asset from one country to another. This has the effect of making everyone's operations more
modern and efficient, regardless where they are located.
Fewer Cultural Barriers
Many people perceive culture to be the root of communication challenges. When people from
two different cultures try to exchange information, the way they speak, their body language or
their mannerisms can be interpreted differently by the other person. The way people approach
problems and how they participate in communities is all influenced by culture.
Globalization has made it possible, for example, for someone in Japan to understand how
someone in the U.S. goes about their day. With television and movies, cultural barriers are
becoming less prevalent. Being able to communicate effectively and frequently with
colleagues or friends across the planet helps people understand each other’s cultures a little
better.
Creation of a Global Village
You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan.
Affected both by globalization and global communication, the global village is created when
distance and isolation no longer matter because people are connected by technology. Wide-
spread telephone and internet access have been life-changing for many people across the
world, especially those in developing countries. Many are now enrolling in universities across
the world without having to leave their desk chair. Virtual assistant jobs are becoming
commonplace, where employees from developing countries work with companies in North
America or Europe, providing administrative support and other business services that can
easily be conducted over the phone or via the internet.
Globalization and global communication have made it easier to see people on the other side
of the world as a neighbor, instead of a stranger from a faraway land. There is so much
knowledge about other countries and cultures available online, that it’s no longer a complete
mystery

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Assignment eng 2

  • 1. SUBMITTED TO: MAAM SUMMYA SUBMITTED BY: AYESHA SAFADAR ROLL NO: 12 DATED ON: 23.08.2020 SUBJECT : COMMUNICATION SKILLS TOPIC : INTERCULTURAL COMMUNICATION IN THE GLOBAL CONTEXT
  • 2. Intercultural communication Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages, what medium they choose for transmitting them, and the way messages are interpreted With regard to intercultural communication proper, it studies situations where people from different cultural backgrounds interact. Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries. Intercultural communication plays a role in social sciences such as anthropology, cultural studies, linguistics, psychology and communication studies. Intercultural communication is also referred to as the base for international businesses. Several cross-cultural service providers assist with the development of intercultural communication skills. Research is a major part of the development of intercultural communication skills. Intercultural communication is in a way the 'interaction with speakers of other languages on equal terms and respecting their identities' Identity and culture are also studied within the discipline of communication to analyze how globalization influences ways of thinking, beliefs, values, and identity, within and between cultural environments. Intercultural communication scholars approach theory with a dynamic outlook and do not believe culture can be measured nor that cultures share universal attributes. Scholars acknowledge that culture and communication shift along with societal changes and theories should consider the constant shifting and nuances of society. The study of intercultural communication requires intercultural understanding, which is an ability to understand and value cultural differences. Language is an example of an important cultural component that is linked to intercultural understanding.
  • 3. The Effects of Globalization on Global Communication Connecting with people on the other side of the world is now much easier than it was a few years ago. Satellites, fiber-optic cables and the internet make it effortless to share information with those in different time zones and locations. Global communication is directly affected by the process of globalization, and helps to increase business opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have changed the environmental, cultural, political and economic elements of the world. Increased Business Opportunities Many companies today hire employees that are located in other countries. Using communication vehicles such as video calling make it simple to converse with colleagues across the globe, almost making it feel as if they are in the same room. Technology also makes it easier to connect with suppliers and customers all over the world, and to streamline those relationship through improves ordering, shipment tracking and so on. With this kind of communication technology, many businesses are able to take advantage of opportunities in different countries or cities, improving the economic outlook on a global level. Thanks to global communications, information itself can be transferred as a valuable business asset from one country to another. This has the effect of making everyone's operations more modern and efficient, regardless where they are located. Fewer Cultural Barriers Many people perceive culture to be the root of communication challenges. When people from two different cultures try to exchange information, the way they speak, their body language or their mannerisms can be interpreted differently by the other person. The way people approach problems and how they participate in communities is all influenced by culture. Globalization has made it possible, for example, for someone in Japan to understand how someone in the U.S. goes about their day. With television and movies, cultural barriers are becoming less prevalent. Being able to communicate effectively and frequently with colleagues or friends across the planet helps people understand each other’s cultures a little better. Creation of a Global Village You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan. Affected both by globalization and global communication, the global village is created when
  • 4. distance and isolation no longer matter because people are connected by technology. Wide- spread telephone and internet access have been life-changing for many people across the world, especially those in developing countries. Many are now enrolling in universities across the world without having to leave their desk chair. Virtual assistant jobs are becoming commonplace, where employees from developing countries work with companies in North America or Europe, providing administrative support and other business services that can easily be conducted over the phone or via the internet. Globalization and global communication have made it easier to see people on the other side of the world as a neighbor, instead of a stranger from a faraway land. There is so much knowledge about other countries and cultures available online, that it’s no longer a complete mystery