The document discusses the importance of communication in human existence and interaction. It states that communication has been essential for human progress since before the beginnings of language. Communication allows people to build identity, develop relationships, exchange information, and influence others. The document then outlines how communication enables human self-realization and interaction in society. It notes that languages, media like radio and television, and newer social networks are important vehicles of human communication.

1. Orden de exposición:
Schmidt, Gabriel
Cuomo, Joaquín
Moguilevsky, Damián

2.  The communication, across different languages, is one of the
hallmarks of the human species. It is the most important
strategy that mankind has used for their own progress.
 Communication is not just part of human relationships, but the
key to human existence even before the beginnings of
language.
 Its foundation more constant is to persuade
…It is the constitutive factor of humanity

3.  There are many needs that human beings
need to communicate:
◦ To build and maintain our sense of identity
◦ To meet social obligations
◦ To develop relationships
◦ To exchange information
◦ To influence others
◦ To meet needs
 Communication helps in the performance of
human self-realization

4.  Communication is a form of human interaction. It expresses how men interact
and in turn provides an avenue for interaction. As a form of link that is given
among men, can not be seen apart from the activity of the same. Since its
inception, the man needed to interact with others as their work became more
complex, which in turn raised the need to communicate with their peers and
gave rise to the language.
… needed to communicate to the demands of collective work.
 Interpersonal communication is that which occurs between two or more people
"It's something people do and that makes people, that relates and expresses".
◦ It should be understood as the awareness of belonging to a society, to live in it, and promote
participatory interaction, which requires the immersion of everyone in the communication process,
taking into account that each social system has its own communication regime and patterns
established for mutual understanding.
 The interpersonal communication skills should not be measured solely by the
degree to which community behavior helps to meet their own needs, but also by
the degree to which provide to the other the satisfaction of their own. “
 Interpersonal relationships are an aspect staple in our lives,
functioning not only as a means to achieve certain objectives,
but as an end in itself same.

5. It is considered therefore, that
communication is important and
necessary in everyday life of man
because through it, you can
communicate what you want from the
beginning of human activity.
Communication contributes to the
integration and organization, builds
identity, motivates and influences
individual and social behaviors.

6.  The vehicle of communication are the languages ​​in its
different manifestations: Talking through bodily
expressions, cultural and artistic expressions, radio,
visual and audiovisual among others.

7.  In addition of medias like radio, television
and newspapers is appearing social networks
 The big difference is that we are involve in
creating the contents that many others
consumes
 Social networks liderships online
consumption

8. 1. FACEBOOK social network
2. GOOGLE search engine
3. YOUTUBE videos
4. YAHOO! search engine
5. AMAZON buy-sell
6. BAIDU search (china)
7. WIKIPEDIA enciclopedya
8. WINDOWS LIVE search engine
9. QQ search engine(china)
10. TAOBAO buy-sell(china)
12. TWITTER social network
16. LINKEDIN social-work network
31. WORDPRESS blog
65. BBC ONLINE news Internet Use:
1. Messaging
2. Audio visual contents
3. Media

11.  Migration to social networks changes economic
course
 Companies begin to use this plattaforms in
marketing campaigns (e.g. ALEZA provides
statistics of internet for companies)
 Allows the emergence of small business and
large companies (like Google) have great amount
of their incomings through them. Also, other
entrepreneurshp (like Instagram) become large
companies
 Modifies technology market (e.g. decreases the
use of PC‟s and increase the sale of Smartphones)

12.  Instantaneous consumption of short content as
new way of learning
 Changes privacy and security
 New concepts like 'super-socialization„,
trending topic, I Like, Share,...
 Social phenomena appear, some remain and
others are passengers
 Support and facilitate deep social political
changes (e.g. globalize the message of
Egyptian Revolution in 2011)

13.  There is a new communication channel
between the government and people
 They become powerful weapons in elections
(e.g. U.S.A. presidential debate was replicated
live on Twitter)
 It allows a new level of control over the
population or other countries (e.g. PRISM
program revealed by Edward Snowden 2013)

14.  Comercialization
channels
 Customer services
 Promotions, discounts
and customer loyalty
 Entrepreneurs without
physical address
 Direct contact with
service providers

15.  Quick publicity
 “Doubtful legal limits”

16.  Direct contact with customers
 Call centers adaptation
 Customer loyalty and Big Data

17.  Change of paradigm
 Networking
 Public information
 Relations with contractors
 References, contacts and skills

19.  Interconnecting social networks
 Virtual Social Life Vs. Real Social Life
 Contacts and entrepreneurs developed
virtually and internationally
 New networks:
◦ Localization services
◦ Photography and video services
◦ Microblogging
◦ Microvideos

20.  http://www.ilustrados.com/tema/12963/Reflexi
ones-sobre-lenguaje.html
 http://www.razonypalabra.org.mx/anteriores/n1
9/19_vhernandez.html
 http://academia.edu/1110814/Redes_sociales_y
_medios_de_comunicacion._Un_reto_y_una_oport
unidad
 http://www.alexa.com/topsites/
 http://www.facebook.com
 http://www.twitter.com/
 http://www.linkedin.com/