The document discusses an article about how employers can be negatively impacted by continuing to recommend former employees on LinkedIn who have made offensive public comments. It notes how Pax Dickinson was forced to resign from Business Insider for offensive tweets containing rape jokes and comments disparaging gender equality. Despite this, his former employers were still recommending him on LinkedIn, hurting their own reputations for supporting someone known for their offensive remarks. The document advises being careful about recommendations on professional sites like LinkedIn.

1. Cassidy Lang
Professor Klinkowstein
Selected Business Article
“Be careful whom you recommend on
LinkedIn”
http://money.cnn.com/2013/09/13/technology/linkedin-recommendations/index.html

2. Cassidy Lang
• Pax Dickinson was
forced to resign from
Business Insider
because of the
offensive comments he
made public on his
twitter page
• His comments included
rape jokes and enmity
toward gender
inequality
Professor Klinkowstein

3. Cassidy Lang
Professor Klinkowstein
• Dickinson’s ex-employers continue to recommend
him on LinkedIn
• These companies are now looked down upon for
supporting someone who is known for his
offensiveness

4. Cassidy Lang
Professor Klinkowstein
Target Group
• Students in their early twenties/late teens who use social
media and are looking for jobs

5. Cassidy Lang
Professor Klinkowstein
Environment
Hofstra’s Career Center
Starbucks (Wantagh)

6. Cassidy Lang
Grace:
• Have you ever been offensive on a social
media website?
“I wouldn’t say that I’ve been offensive, just
honest. Most of the tweets that I end up
deleting are about my boyfriend, or my
parents.”
• Would you work for someone who
requires seeing your personal sites?
“I think it’s kind of strange for an employer to
require to see personal sites, but I wouldn’t
turn down a job because of it.”
Professor Klinkowstein

7. Cassidy Lang
Interviews (cont…)
Brittany:
• If you knew your employer was going to
see your tweets or posts, would you still
do it? Would you monitor or be more
cautious of what you let out there?
“My mom follows me on Twitter, so, I’m
pretty cautious already. I don’t really put too
much out there.”
• Where is the strangest place you’ve been
caught posting/tweeting/texting?
“I’ve actually, this is embarrassing, but…I’ve
tweeted from my toilet before.”
Professor Klinkowstein

8. Cassidy Lang
Male student (Daniel) waiting
for an appointment at the
Career Center
Professor Klinkowstein

9. Cassidy Lang
Observations
-Use of a cell phone
-Waiting
-Biting of nails
-Looking around the room frequently
-Professional attire
Professor Klinkowstein

10. Cassidy Lang
Diagonals_Visual Research
Professor Klinkowstein

11. Cassidy Lang
Arcs_Visual Research
Professor Klinkowstein

12. Cassidy Lang
Grids_Visual Research
Professor Klinkowstein

13. Cassidy Lang
High-Key_Visual Research
Professor Klinkowstein

14. Cassidy Lang
Monochromes_Visual Research
Professor Klinkowstein

15. Cassidy Lang
Low-Key_Visual Research
Professor Klinkowstein

16. Cassidy Lang
Neutrals_Visual Research
Professor Klinkowstein

17. Cassidy Lang
Irregular Shapes_Visual Research
Professor Klinkowstein

18. Cassidy Lang
Color
Professor Klinkowstein

19. Cassidy Lang
Black and White
Professor Klinkowstein

20. Cassidy Lang
Professor Klinkowstein
• “Invisible Cloak”
• An extension built for Google
chrome, designed in order to “hide” an
individual’s online persona from
employers/colleges/unwanted visitors. By
entering your e-mail linked to the
accounts, you will become “invisible”. Any
pictures/posts linked to your name will be
hidden.