This document analyzes the design elements of magazine spreads, newspaper articles, and TV advertisements. It discusses features like headlines, images, body text formatting, color schemes, and logos. Key points of visual hierarchy identified across materials include prominent placement of headlines above body text and images, use of different font sizes and colors to draw attention to important elements, and focal points in primary images. Layout techniques like columns and spacing are also examined for their impact on readability. Color symbolism and its relationship to content is explored in some examples. Overall, the document analyzes how graphic design principles guide audience attention and understanding.

1. Assignment 29:
Real life ancillary analysis
Pamela Younes

2. First Magazine

3. Headline
the headline is very
big and eye catchy
the ‘Dragon’ is
bigger that the rest
of the title which
means that they
want the audience
to focus on the
dragon
the font is different
from the body text,
this shows that the
title differentiates
and has a visual
hierarchy where the
heading is seen first
the colour is red,
which bolds out the
text and makes it
more noticeable

4. Primary Image
there is no primary
image as all 4
image would look a
like
by having 4 equal
sized pictures
(except 1) are the
same size shows
the importance of
all images
there is also visual
hierarchy where i
would look at the
images after the
heading, as the
images are not
bigger and bolder
than the headline

5. Standfirst
the standfirst is in a
different colour for
it to be different
than the body text
the placement of
the standfirst is at
the corner where
the body text starts;
below the headline
the standfirst is
also bigger than
the body text which
also makes is eye
catchy

6. Body text
the text is in
columns which lays
it out neatly
as the columns are
well organised it
makes it easier to
read
the space between
the 2 columns are
well spaced, and
isn't too close
the body text has
different colour
phrases to bolden
out some texts and
to make them
stand out
in one of the columns there is a subtitle to brief out the column to make it clear what the
text is about

7. colour scheme
the main colour is
red, light and dark
colour red
these colours
represent heat, and
as the double page
spread is about
dragons, therefore
dragons breath out
fire which is
represented by the
colour red as being
heat
there also is a
orange tiger
(graphics) behind
one of the images,
orange is also the
colour of heat
mixed in with red. colour represents
fear
in the colour
scheme there is
also bleed, where
the dragon bleeds
off the page also
the USA flag

8. Second Magazine

9. Headline
the headline is
white and bold
you can see the title
first - visual
hierarchy
the title is in front of
an image which
corresponds with
the title

10. Primary/Secondary Image
the primary image
is the one behind
the text, as the
audience would
see the text then
the image behind it
the secondary
image is the one
with the woman on
the top left corner.
balance of images,
they are not all big
and competing with
each other
visual of hierarchy
would see the
primary image then
the secondary image

11. Standfirst
the standfirst
is
much bigger and
the space between
the lines are
bigger, gives it an
illusion of bigger
text
its underneath the
headline - beside the
text
visual of hierarchy
would look a the
standfirst before the
text and after the
images
its a different colour, more lighter - it has a couple of bold words to make
them stand out and make them more noticeable can be because they are
important

12. Body Text
the body text is in
columns making it
more easier to read
the columns start of with a big letter, or a subtitle to introduce what the
text would be talking about next, gives the audience a flavour beforehand
the text is black in a
white background
makes it more easier
to read without truing
to read. and the
yellow background
with the black text
also is easier to read
the spacing between the columns is reasonably
good and can tell that there are columns between
each other and not a bulky text

13. Colour Scheme
the colour scheme
is a bit random,
where there is
yellow background
and a white
background on the
other page
the one with the yellow back background uses a white box to make the
text stand out, and the pictures have a hint of yellow and bright light would
represent summer
whereas in this half of
the page it mixes
around wight he colour
where death is
normally black and
white therefore the
background is white
while the text is black
the image between the text is also
black which links wight he word
death from the title

14. News Paper
Advert

15. Primary Image
This is the main
image as that’s
what the audience
would loo at first
since that’s the
only image there is
The audience
would look at the
boy first as he is
the only clear and
crisp one whereas
that’s where the
focus point on this
picture is
The background is
blurry and the
people who are
walking. This
indicates and
makes it obvious
where the audience
should be looking
at mainly in the
image. Creates a
visual hierarchy.

16. Graphics/Name of program
The text is at the
bottom left of the
advert, this would
indicate that the
image would be
more important that
the title itself, as
the image would
attract the
audience to watch
it
The text is in black
and the
background of the
text is white, it
makes the title
stand out more as
it contrasts with the
grey background
from the
photograph
The title has
different sizes and
boldness. This is
the case because
its laid out in a
visual hierarchy as
the name of the TV
channel would be
first and then a
slightly smaller and
less bolder text to
aware the audience
when it stars

17. Channel 4 Logo
The channel 4
logo, is placed on
the left side in the
middle.
The colour of the
logo is white and
transparent so the
audience can still
see the photograph
behind the logo
There is a visual
hierarchy where
the audience would
see the photograph
then the logo and
then the slogan.