Trendies are generally middle class young adults in their early 20s who enjoy vintage styles from brands like Acne, Luella, and See by Chloe. They are drawn to independent films and magazines like Dazed and Grazia. Their fashion heroes include Kate Moss, Alexa Chung, and Daisy Lowe. Rahs typically come from private schools and enjoy activities like rowing and polo. They can be identified by brands like Jack Wills and Ugg boots. Loyalty to their school or university is important to them. They enjoy mainstream indie music and films featuring Keira Knightley.