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'Essentiality of Changes of Business Models by Erika Asnina, LV
1. Institute of Applied Computer Systems
Riga Technical University, Latvia
November 5, 2013
BSC’ 2013
Riga, Latvia
2.
The business model of a large organization includes
◦ Complex business processes, different business goals,
visions, strategies, stakeholders, resources, artifacts and so
on
Knowledge about the business is distributed among
employers and employees
◦ Senior managers see the whole picture from their eminency
◦ Lower-level managers and workers may know more specific
details
In order to manage the complexity, supporting
information systems are used
◦ Enterprise Resource Planning systems, Decision Support
Systems, analytical toolsets, etc.
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
2
3. A “real-world” business
with multiple goals,
visions, strategies,
processes, objects, rules
and events
Business
processes
supported by
information
systems and
ICT
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
3
4. Strategic layer
(planning)
vision, goals and objectives
Business model layer
(architecture)
data structure and money
earning logic
Process layer
(implementation)
implementation of the
business model in business
structure, business
processes and infrastructure
(including information
technology tools)
Viewpoints:
business architecture, data
architecture, application
architecture, technology
architecture;
capability viewpoint, data
and information viewpoint,
operational viewpoint, project
viewpoint, service viewpoint,
standard viewpoint, and
system viewpoint;
business requirements,
software requirements,
business process logic,
business and software
objects, technology.
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
4
5.
Technological forces
Competitive forces
Customer demands
Legal environment forces
Social environment forces
External forces are interrelated as forces
from the social environment that may affect
customer demands and technological
forces.
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
5
6.
Big importance means that an impact on the
organization is crucial, and the changes have to be
adapted quickly, in order to keep its sustainability in the
market;
Medium importance means that an impact on the
organization is less crucial than in the previous case,
but the organization has to react adequately quickly in
order to adapt the changes in the environment to its
business model;
Small importance means that an impact on the
organization is inessential; thus, the organization may
delay the adaptation of changes. However, it is not
recommended postponing those changes in order to
keep organization’s sustainability in the market.
[Jakimavicius, T., Kataria, P., Juric, R.:Semantic support for dynamic changes in
enterprise business models. Journal of Integrated Design & Process Science.
Vol. 14, Issue 2, 1--11 (2010)]
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
6
7. Competitive Forces
Big or Medium
Importance
Scope depends on:
- a number of the elements to be changed;
- frequency of usage of the elements;
- a number of elements and business processes
indirectly affected by the change.
Business Strategy
Business Process and
Data Model
Business
process C
us
s
Elements to
be changed
C
D
me r
usto
nd
Big or
Medium Importance
Business
process D
Big or Medium
Importance
Small Importance
Social Environment
e ma
es
es
u se
Business
process B
us
Business
process A
u se s
Big or Medium
Importance
Lega
l En v
ironm
ent
Business Organization
Information and Communication
Technology
E. Asnina "Essentiality of Changes
in Business Models"
Technological Changes
November 5, 2013
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8.
The assessment of the essentiality of a
software change would take into account
factors, which are important for developers of
supporting information systems (the scope of
changes), and factors, which are important for
business sustainability in the market (the
importance of changes).
The essentiality is evaluated as a sum of
products of the multiplication of importance of
a change (that is determined by its origin
environment) and the scope of changes in a
business model of implemented processes
caused by them.
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
8
9.
The research has been conducted within the
framework of project No. 1.10 “Competence
Centre for Information and Communication
Technologies”.
E. Asnina "Essentiality of Changes
in Business Models"
November 5, 2013
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